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Matcha Union: London Brand, Uji and Shizuoka Matcha

Matcha Union is a London brand founded in 2020 by Louisa Birkhahn, naming cultivar and flush across its teas and making matcha chocolate.
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Who is Matcha Union?

Matcha Union is a London brand founded in 2020 by Louisa Birkhahn, working directly with growers in Uji, Shizuoka and Yame. The name refers to the union of tradition and modern ritual.

Its range pairs cultivar-named matcha with flavoured versions and matcha chocolate, shipped worldwide from warehouses in the UK, Germany and the UAE.

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Products

Matcha Union products

Matcha Union has 15 products on the platform.
Ceremonial Save Matcha Union Ceremonial Grade Matcha to collection
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Matcha Union $1.2 / g

Matcha Union Ceremonial Grade Matcha

Matcha Union Ceremonial Grade Matcha is organic first-harvest Okumidori from Uji, with rounded sweetness, rich umami, and zero bitterness.
30 g · USD · In stock
$30.60 $36
Save Matcha Union Premium Grade Matcha to collection
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Matcha Union $0.5 / g

Matcha Union Premium Grade Matcha

Matcha Union Premium Grade Matcha is a smooth, full-bodied Shizuoka blend of Samidori and Yabukita for lattes, iced matcha, and daily drinking.
100 g · USD · In stock
$41.65 $49
Save Matcha Union Stainless Steel Matcha Scoop to collection
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Matcha Union

Matcha Union Stainless Steel Matcha Scoop

Perfect Matcha Scoop is a stainless steel matcha scoop that measures ½ teaspoon (1.5 g) per level scoop for one serving and is easy to clean.
1.5 g · USD · In stock
$7
Save Matcha Union Bamboo Matcha Whisk to collection
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Matcha Union

Matcha Union Bamboo Matcha Whisk

Matcha Union’s bamboo matcha whisk has 100 prongs hand-crafted from one piece, a logo engraving, and plastic-free packaging for smooth, frothy matcha.
USD · In stock
$21
Save Matcha Union Matcha and Chasen Kit to collection
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Matcha Union

Matcha Union Matcha and Chasen Kit

Matcha Kit bundles Ceremonial Matcha 30g or Premium Matcha 100g with an engraved 100-prong bamboo chasen for smooth, frothy whisking.
USD · In stock
$53 $57
Save Naoshi Ceramic Whisk Holder to collection
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Matcha Union

Naoshi Ceramic Whisk Holder

Ceramic whisk holder (Naoshi) keeps bamboo prongs fanned to dry properly and hold their form, helping the whisk last up to twice as long.
USD · In stock
$9
Save Japanese Matcha Chocolate Bar Bundle to collection
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Matcha Union

Japanese Matcha Chocolate Bar Bundle

Matcha chocolate bundle with four 35g bars pairs smooth chocolate with Japanese matcha, handmade in Scotland and sustainably sourced.
USD · In stock
$14.45 $17
Ceremonial Save Matcha Union Ritual Set with Ceremonial Grade Matcha to collection
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Matcha Union

Matcha Union Ritual Set with Ceremonial Grade Matcha

The Ritual Set matcha set includes 30 g of organic ceremonial-grade Okumidori matcha from Uji, a 100-prong bamboo whisk, and a stainless steel scoop.
USD · In stock
$63
Save Matcha Union Matcha Whisk and Holder Set to collection
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Matcha Union

Matcha Union Matcha Whisk and Holder Set

Matcha Whisk Holder Set pairs a 100-prong bamboo chasen with a glazed ceramic naoshi that keeps the prongs in shape, in blue, white, or pink.
USD · In stock
$28
Save Vanilla Ceremonial Matcha to collection
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Matcha Union

Vanilla Ceremonial Matcha

Vanilla Matcha blends ceremonial Japanese green tea powder with natural vanilla, no added sugar or artificial flavoring, for lattes and iced matcha.
30 g · USD · In stock
$30.60 $36
Ceremonial Save Ceremonial Peach Matcha to collection
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Matcha Union

Ceremonial Peach Matcha

Peach Matcha blends ceremonial-grade matcha with natural peach flavor for light, tangy iced drinks, with no added sugar or artificial flavoring.
30 g · USD · In stock
$35.10
Ceremonial Save Matcha Union Organic Ceremonial Matcha Set to collection
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Matcha Union

Matcha Union Organic Ceremonial Matcha Set

Matcha Ceremony Set pairs 30 g of organic first-harvest Uji Okumidori matcha with a chasen, chashaku, chawan, whisk holder, and tray lid.
30 g · USD · In stock
$118
Save Japanese Matcha White Chocolate Bar to collection
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Matcha Union

Japanese Matcha White Chocolate Bar

Matcha White Chocolate pairs smooth white chocolate with 2% Japanese matcha in a melt-in-your-mouth bar handmade in Scotland from six ingredients.
USD · In stock
$6
Ceremonial Save Ceremonial Grade Strawberry Matcha to collection
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Matcha Union

Ceremonial Grade Strawberry Matcha

Strawberry Matcha blends ceremonial-grade matcha with natural strawberry flavor, no added sugar, in a 30 g pack for iced drinks, lattes, and smoothies.
30 g · USD · In stock
$30.60 $36
Save Japanese Matcha Dark Chocolate to collection
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Matcha Union

Japanese Matcha Dark Chocolate

Matcha Dark Chocolate pairs rich dark chocolate with Japanese matcha in a smooth vegan bar handmade in Scotland from six plant-based ingredients.
USD · In stock
$6
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Matcha Union in details

Matcha Union is a London-registered brand founded in 2020 by Louisa Birkhahn, selling matcha as a wellness ritual — the language is calm energy, connection and community rather than connoisseurship.

Despite that framing, its two core teas carry real sourcing detail: it names the cultivar and flush for both, from a first-harvest Okumidori from Uji to a Samidori and Yabukita premium from Shizuoka. Its flavoured matchas and matcha chocolate are sold without that detail.

About the Matcha Union Matcha

Matcha Union names the cultivar and flush behind its two core unflavoured teas, which is useful sourcing detail for a brand positioned on wellness rather than tea expertise. Its flavoured matchas, refill and chocolates do not carry equivalent cultivar information.

Matcha

  • Ceremonial Grade 30 g — organic first-harvest Okumidori from Uji, Kyoto.
  • Premium Grade 100 g — Samidori and Yabukita, first and second flush, from Shizuoka.
  • Strawberry Matcha and Vanilla Matcha — flavoured versions for lattes and iced drinks.
  • Matcha Refill — for reusing tins.

Matcha chocolate

  • Matcha White Chocolate and Matcha Dark Chocolate, also sold as a bundle — a genuinely uncommon product line for a matcha brand.

Sets, tools and merchandise

A Matcha Ceremony Set, Ritual Set, Matcha Kit, whisk and whisk-holder sets, an easy-pour bowl, a Japanese tea bowl, a Sakura bowl and a perfect matcha scoop; plus a matcha e-book, tote bags, glassware, socks, a cap and a collaboration bracelet.

Matcha from Uji

Uji

Matcha Union works with three named Japanese regions and publishes the cultivar for its two core teas.

Uji, Kyoto

Uji supplies the organic Ceremonial Grade, made from first-harvest Okumidori — a late-harvesting cultivar valued for deep green colour and a smooth, naturally sweet profile with restrained astringency.

Shizuoka

Shizuoka supplies the Premium Grade, a blend of Samidori and Yabukita across first and second flush. Samidori is a classic matcha cultivar; Yabukita is Japan's most widely planted variety. Second-flush leaf brings more body and a firmer edge, which suits a larger 100 g tin used for lattes.

Yame, Fukuoka

Yame is named as a region the brand works with directly, though no specific product is attributed to it.

Matcha Union History

Matcha Union Limited was incorporated in the United Kingdom in 2020, with a trading address at 31 Kentish Town Road in London. Louisa Birkhahn is the sole director and the person with significant control, and the brand presents her as its founder.

Alserkal Avenue previously listed the launch of The Edit Matcha Bar x Matcha Union at The Edit concept store in Dubai. This documents a collaboration, not a Matcha Union-owned bar, and its current operating status has not been confirmed. The brand states that orders are fulfilled from warehouses in the UK, Germany and the UAE.

One caveat: the site's “as seen in” wall shows Forbes, Financial Times and Vanity Fair logos as static images with no outbound links, and those placements could not be independently located.

Frequently asked questions

Here are some frequently asked questions and answers.

Which cultivars does Matcha Union use?

It names them for both core teas, which is rare for a wellness-positioned brand. The organic Ceremonial Grade 30 g is first-harvest Okumidori from Uji, Kyoto. The Premium Grade 100 g is a blend of Samidori and Yabukita from Shizuoka, across first and second flush. Yame in Fukuoka is named as a third partner region without a specific product attributed to it.

Does Matcha Union really make chocolate?

Yes — Matcha White Chocolate and Matcha Dark Chocolate, sold individually and as a bundle. It is a genuinely uncommon line for a matcha brand, most of which stop at powders and tools, and it fits the brand's broader lifestyle range alongside glassware, tote bags and a collaboration bracelet.

Who founded Matcha Union and where is it registered?

Louisa Birkhahn, who is the sole director and person with significant control of Matcha Union Limited, incorporated in the UK in 2020 (company number 12571525). The trading address is 31 Kentish Town Road, London. Press from 2021 also named Yureeka Yasuda as a co-founder, but she is not recorded at Companies House and no longer appears on the site.

Does Matcha Union have a physical location?

No current permanent Matcha Union shop has been confirmed. Alserkal Avenue documented the launch of The Edit Matcha Bar x Matcha Union at The Edit concept store in Dubai, but this was a collaboration rather than a wholly owned Matcha Union bar, and its current operating status is unverified. The London address is a trading office rather than a public shop.