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More Than Matcha: LA Retailer with Kagoshima Sourcing

More Than Matcha offers organic first-harvest matcha sourced from family-owned farms in Kagoshima, with smooth, balanced, umami and earthy flavour notes.
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Who is More Than Matcha?

More Than Matcha is a Los Angeles matcha brand centered on an organic first-harvest powder sourced from family-owned farms in Kagoshima, Japan.

The brand says its tea is shade-grown using organic farming practices and ground to order in Kagoshima. It describes the matcha as smooth and balanced, with umami and earthy notes that remain present in milk-based drinks.

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More Than Matcha in details

About the More Than Matcha Matcha

A single Kagoshima matcha in several formats

More Than Matcha's range is built around one signature powder. It is presented as organic, first-harvest matcha from Kagoshima and uses the commercial term ceremonial grade; this term is not a regulated Japanese certification.

The same matcha is offered in a reusable tin, individual refill packets and a multi-refill format. The brand also sells preparation accessories and sets for making matcha at home. Its published tasting notes are smooth, balanced, umami and earthy, with enough intensity to remain noticeable in milk.

More Than Matcha lists the product as certified organic under USDA and JAS standards.

Harvest location

Kagoshima sourcing

The matcha is sourced from Kagoshima, Japan. More Than Matcha works with family-owned farms that prioritize quality, sustainability and tradition. The tea plants are shade-grown before harvest and cultivated without synthetic chemicals, using plant-based organic fertilizers.

First-harvest leaves are ground to order in Kagoshima, where volcanic soil and the local climate help develop their umami character. More Than Matcha describes the finished powder as smooth and balanced, with umami and earthy notes that remain noticeable in milk.

More Than Matcha History

From customer experience to a home matcha ritual

Rosie Goldwasser began developing More Than Matcha in 2023 after working in digital customer experience and identifying a gap between inconsistent cafe drinks and the matcha available for home preparation. The business launched in 2024 from Los Angeles with a direct-to-consumer range built around powder, tools, recipes, and repeatable morning routines.

The name expresses the founder's view that matcha can be more than a drink: a ritual made personal at home. That idea later expanded beyond ecommerce through a mobile Matcha Bar serving brand activations, private events, weddings, corporate gatherings, and retail spaces in and around Los Angeles.

January 1, 2023

Rosie Goldwasser began building the business while working in digital customer experience, focusing on a more consistent at-home matcha routine.

January 1, 2024

The Los Angeles business launched with matcha powder, preparation tools, and recipe-led content designed for home drink preparation.

January 1, 2025

More Than Matcha added a staffed mobile bar for brand activations, private events, weddings, corporate gatherings, and retail pop-ups around Los Angeles.

Frequently asked questions

Here are some frequently asked questions and answers.

What makes More Than Matcha's Ceremonial Matcha Powder distinctive?

More Than Matcha describes its powder as organic, ceremonial grade, first harvest, shade-grown matcha from Kagoshima, Japan. It is sold as a 40 g packet with brand-supplied flavor notes of smoothness, balance, umami, and earthiness. Ceremonial grade is a quality descriptor used by the seller, not a regulated Japanese certification.

How many servings are in a 40 g packet of More Than Matcha?

The 40 g Ceremonial Matcha Powder is presented as approximately 20 to 25 servings, depending on the amount used per drink. In September 2026, it was listed at $45 as a one-time purchase or $36 through the subscription, making the recurring option cheaper per packet for regular users.

What arrives with the More Than Matcha subscription?

The first subscription order includes a tin, one 40 g packet, and a mini teaspoon. Later deliveries arrive as refill packets rather than repeating the starter accessories. Available schedules were every 14, 30, or 60 days when reviewed, allowing buyers to choose according to their consumption rate.

How should I prepare More Than Matcha at home?

The official method uses 1 to 1.5 teaspoons of powder with one-quarter cup of hot filtered water at 125°F. Whisk quickly in W-shaped motions until a microfoam forms, then add milk for a hot or iced latte. This recipe is designed around the brand's at-home cafe concept.

Which More Than Matcha product should a new buyer choose?

The 40 g Ceremonial Matcha Powder is the direct starting point if you already own preparation tools. The $89 Matcha Essentials Set is intended for a fuller setup, while the $22 Whisk & Sift Set adds tools without another matcha packet. Existing buyers can compare the $40 Matcha Refill with the $88 Refill Trio.