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Maison Matcha: French Brand, JAS Organic Uji Capsules

Maison Matcha is a French brand selling JAS-organic Uji ceremonial matcha in traditional formats, kits, and Nespresso-compatible capsules.
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Who is Maison Matcha?

Maison Matcha is a France-based brand selling ceremonial-grade Japanese matcha sourced from Uji and certified JAS organic. It positions its matcha as natural and free from the bitterness that puts some drinkers off.

The range spans loose ceremonial matcha, gift coffrets and accessories, plus an unusual format: matcha in Nespresso-compatible capsules for drinkers who want it without a whisk.

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French brand offering JAS-organic Uji matcha, including Nespresso-compatible capsules

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Maison Matcha in details

Maison Matcha is a French matcha brand selling JAS-organic ceremonial matcha sourced from Uji, the historic centre of Japanese matcha. Its marketing centres on a matcha that is free of bitterness and made for daily drinking.

Its most distinctive product is matcha in Nespresso-compatible capsules — a format almost no other matcha brand offers — sold alongside conventional ceremony kits, a rose matcha latte blend and traditional accessories.

About the Maison Matcha Matcha

Maison Matcha sells Uji ceremonial matcha across several formats, including one almost no other matcha brand offers.

Formats

  • Capsules Matcha compatibles Nespresso — matcha in capsule form, prepared without a whisk or sieve.
  • Matcha Cérémonie — the loose ceremonial matcha, also sold as a ten-pack and as a low-cost sample.
  • Matcha Rose Latte — a rose-flavoured matcha latte blend.

Coffrets

  • Coffret Matcha Lover — the brand’s best-selling kit.
  • Coffret Matcha Traditionnel, Coffret Matcha Cérémonie and Coffret Matcha Dégustation — matcha paired with accessories at different levels.

Accessories

A bamboo whisk, bamboo matcha spoon, a glass bowl with a pouring spout, a branded glass with a straw, and a t-shirt.

The capsule format is the clearest point of difference. It trades the control of hand-whisking for convenience, and suits drinkers who already own a compatible machine.

Harvest location

Maison Matcha sources its ceremonial matcha from Uji, Kyoto, where it is grown by a family of tea farmers and certified organic under Japan’s JAS standard.

First harvest and processing

The tea plants are shaded for 20 to 30 days before harvest. Young leaves from the year’s first harvest, described as shincha (new tea), are hand-picked, stripped of stems and veins, then slowly ground on granite mills. Maison Matcha states that producing 30 g takes about one hour and that the powder reaches customers within three months of milling.

Maison Matcha History

Maison Matcha was founded by Jeremy as a French direct-to-consumer matcha business built around removing the bitterness and preparation barriers that discourage new drinkers. The brand pairs loose ceremonial matcha with complete preparation kits and later expanded into Nespresso-compatible matcha capsules.

Its Uji tea is presented as a first-harvest, JAS-certified organic matcha made by a family of growers. The range has grown around convenience as well as ritual, from traditional whisk-and-bowl sets to capsules prepared in about thirty seconds.

October 2 2023

Maison Matcha was incorporated on 2 October 2023 in Aix-en-Provence under founder and company president Jeremy Pohu.

Frequently asked questions

Here are some frequently asked questions and answers.

Does Maison Matcha really sell matcha in Nespresso capsules?

Yes. Matcha in Nespresso-compatible capsules is Maison Matcha’s most distinctive product and a format almost no other matcha brand offers. It is aimed at drinkers who want matcha without a whisk, sieve or bowl. The trade-off is control: capsule preparation is convenient but gives you less influence over water temperature, ratio and texture than hand-whisking.

Where does Maison Matcha source its matcha?

The brand sources its ceremonial matcha from Uji in Kyoto Prefecture, the historic centre of Japanese matcha production and the origin most associated with high-grade tea. Uji-sourced matcha generally shows a rounded umami character with restrained bitterness, which matches the brand’s positioning around a bitterness-free cup.

What does JAS organic mean?

JAS stands for Japanese Agricultural Standard, the organic certification applied within Japan itself rather than by an importing country’s scheme. A JAS-organic matcha has been certified at origin. Maison Matcha states its matcha carries this certification, which is a meaningful signal for buyers who want organic status verified in the country of production.

What is in Maison Matcha’s coffrets?

The coffrets pair matcha with accessories at four levels: Coffret Matcha Lover is the best seller, with Traditionnel, Cérémonie and Dégustation alongside it. They are aimed at buyers starting out who would otherwise need to source a whisk, spoon and bowl separately. The brand sells those accessories individually too.