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Matcha Sense: Florida Brand, Yame and Uji Since 2018

Matcha Sense is a Florida brand founded in 2018 on an explicit anti-markup stance, selling matcha from Yame, Uji and Kagoshima including a single-cultivar Okumidori.
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Who is Matcha Sense?

Matcha Sense is a Pompano Beach, Florida brand founded in 2018 by Daniel Lyew and Matthew Scott, sourcing directly from Japanese farmers and framing its mission around ethical pricing rather than luxury positioning.

Its four teas each name a region — Yame, Uji and Kagoshima — and one is a single-cultivar Okumidori, which is rare at this catalogue size.

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Matcha Sense in details

Matcha Sense is a Florida brand founded in 2018 whose stated mission is unusual: not provenance or ritual, but pricing. Its About page argues the matcha industry should do better on what it charges, and positions the brand explicitly against markup.

The range is small and well-labelled — four teas, each tied to a named Japanese region: a signature blend from Yame, a single-cultivar Okumidori from Uji, a ceremonial matcha from Kagoshima, and a slow-roasted hojicha.

About the Matcha Sense Matcha

Matcha Sense runs a deliberately short range in which every tea is tied to a named origin.

Matcha

  • Signature Yame Blend — ceremonial grade, 50 g, from Yame in Fukuoka; the brand states it buys directly from Yame farmers without intermediary distributors.
  • Aiko — a single-cultivar Okumidori ceremonial matcha, 30 g, from Uji, Kyoto.
  • Akemi — ceremonial grade, 100 g, from Kagoshima.

Other tea

  • Artisan Grade Slow-Roasted Hojicha — 100 g, blending leaf from Uji and Kagoshima.

Naming a region for every product across a four-tea range is more disclosure than most brands of any size provide. The trade-off is breadth: there is no culinary grade and no flavoured line.

Harvest location

Matcha Sense attaches a named region to each tea rather than selling a generic Japanese blend.

Yame, Fukuoka

Yame supplies the Signature blend. It is known for shaded gyokuro and matcha, and the brand states it buys direct from Yame farmers rather than through distributors.

Uji, Kyoto

Uji supplies Aiko, the single-cultivar Okumidori. Okumidori is a late-harvesting variety valued for deep green colour and a smooth, naturally sweet profile with restrained astringency, and Uji is the historic centre of matcha production.

Kagoshima

Kagoshima, at the southern end of Kyushu, supplies Akemi and contributes to the hojicha blend. Its volcanic soils and warm climate give an earlier harvest and a fresh, sweet character.

Matcha Sense History

Matcha Sense, LLC was formed in Florida in September 2018 by Daniel Lyew and Matthew Scott, and operates from Pompano Beach. The company remains active on the Florida Division of Corporations register (document number L18000210047).

Its public argument is about price rather than provenance: the About page frames the mission as pricing products ethically, something the founders say the matcha industry generally handles badly. The brand ships within the United States only.

September 1, 2018

Daniel Lyew and Matthew Scott formed Matcha Sense, LLC in Florida in September 2018, establishing the Pompano Beach business around direct sourcing and accessible pricing.

Frequently asked questions

Here are some frequently asked questions and answers.

What is Matcha Sense's stated mission?

Ethical pricing. Its About page frames the mission as pricing products fairly, arguing the matcha industry generally needs to do better on markup. That is an unusual position — most brands at this quality level compete on provenance or ritual rather than on cost — and it is worth weighing against the fact that the range is small and US-only.

What is Aiko?

Aiko is Matcha Sense's single-cultivar ceremonial matcha: 30 g of Okumidori from Uji, Kyoto. Okumidori is a late-harvesting variety valued for deep green colour and a smooth, naturally sweet profile with restrained astringency. Offering a named single cultivar in a four-product range is more disclosure than most brands manage at any size.

Which regions does Matcha Sense source from?

Three, each tied to a specific tea. Yame in Fukuoka supplies the Signature blend, and the brand states it buys direct from Yame farmers without intermediary distributors. Uji in Kyoto supplies the Aiko single-cultivar Okumidori. Kagoshima supplies Akemi and contributes to the hojicha, which blends Uji and Kagoshima leaf.

Does Matcha Sense ship internationally?

No. It ships within the United States only, with free shipping above a threshold the site states as either $49 or $50 depending on which page you read. Order processing is 1–3 business days and standard delivery 3–5, with a 30-day money-back guarantee.