Who is Matcha Memoir?

Matcha Memoir offers organic, vegan ceremonial matcha sourced from Uji, sold in three sizes plus a refill pack, alongside bowls, whisks and gift sets.

Its packaging is built for reuse — double-sealed refillable tins — and the brand commits a tenth of its profits to animal charities.

Matcha Memoir in details

Matcha Memoir is a European brand selling organic, vegan ceremonial matcha from Uji, presented around the idea of matcha as a daily ritual rather than a connoisseur’s pursuit.

Two things set it apart from the many brands with a similar pitch: its tins are double-sealed and refillable, with a separate refill pack sold to reuse them, and the brand states it donates 10% of profits to animal charities.

About the Matcha Memoir Matcha

Matcha Memoir keeps a single tea and builds the rest of the range around preparing and gifting it.

Matcha

  • Organic Ceremonial Matcha — sold in 30 g, 60 g and 90 g, in double-sealed refillable tins.
  • Ceremonial Matcha Refill Pack — refills the tin rather than replacing it.

Tools and sets

  • Bamboo whisk, bamboo electric whisk, black ceramic whisk holder.
  • Glass chawan with a pouring spout, and a black-and-gold marble bowl.
  • Gift sets including The Matcha Moment in glass-spout and marble-bowl versions.

The matcha is described as organic and vegan and is sourced from Uji. The brand does not name the farm, the cultivar or the harvest, and does not publish a certifying body for the organic claim.

Harvest location

Matcha Memoir sources its ceremonial matcha from Uji, in Kyoto Prefecture.

Uji

Uji is the historic heart of Japanese matcha — the region where shaded tencha cultivation and stone-grinding were refined, and still the origin most associated with high-grade matcha. Tea described as Uji-sourced generally shows a rounded umami character with restrained bitterness.

Beyond the region, the brand publishes no farm, cultivar or harvest detail, and names no certifier for its organic claim — so the sourcing is regionally specific but not independently traceable.

Matcha Memoir History

Matcha Memoir is a Barcelona-based matcha business built around one organic ceremonial tea and a reusable packaging system. Rather than splitting the range into multiple grades, it sells the same Uji matcha in several tin sizes and a refill pack, with preparation tools and gift sets arranged around it.

The brand’s identity combines daily ritual with practical reuse: double-sealed tins are designed to be refilled, and the company commits ten percent of profits to animal charities. Its storefront also offers free local pickup in Barcelona.

May 29, 2024

Matcha Memoir S.L. was incorporated in Barcelona on 29 May 2024 as an online retail and wholesale tea business.

Frequently asked questions

Here are some frequently asked questions and answers.

What makes Matcha Memoir's packaging different?

The tins are double-sealed and refillable, and the brand sells a separate Ceremonial Matcha Refill Pack so you top up the tin you already own rather than buying a new one each time. Double sealing also matters practically: matcha degrades on contact with air and light, so a well-sealed tin holds colour and flavour longer.

Does Matcha Memoir donate to charity?

Yes. The brand states it donates 10% of its profits to animal charities. It does not name the recipient organisations on its product pages, so if the specific cause matters to you it is worth asking before ordering.

Where does Matcha Memoir's matcha come from?

Uji, in Kyoto Prefecture — the historic centre of Japanese matcha and the origin most associated with high-grade tea. The brand names the region but not the farm, the cultivar or the harvest, and it does not publish a certifying body for its organic claim, so the sourcing is regionally specific rather than fully traceable.

What sizes does Matcha Memoir sell?

The organic ceremonial matcha comes in 30 g, 60 g and 90 g tins, with a refill pack available. The rest of the range is equipment and gifting: a bamboo whisk, an electric whisk, a ceramic whisk holder, a glass chawan with a pouring spout, a black-and-gold marble bowl, and Matcha Moment gift sets built around them.