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Matcha Nude: Asheville Brand, Matcha and Hojicha

Matcha Nude is an Asheville, North Carolina brand founded by Megan Lindsey, selling organic matcha and hojicha in sampler-first sizes with beginner-focused kits.
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Who is Matcha Nude?

Matcha Nude is an Asheville, North Carolina brand founded by Megan Lindsey, selling organic matcha and roasted hojicha with a deliberate focus on newcomers.

Its First Whisk matcha and organic hojicha both come in a 20 g sampler alongside 50 g and 250 g, so a first purchase does not mean committing to a full tin.

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Matcha Nude in details

Matcha Nude is a North Carolina brand founded by Megan Lindsey, built around making matcha approachable for people starting out. Its own origin story is about swapping anxious coffee energy for something steadier.

The range pairs an organic matcha, First Whisk, with an organic hojicha, and — unusually — offers both in a 20 g sampler as well as 50 g and 250 g. Kits, tutorials and merchandise sit around them.

About the Matcha Nude Matcha

Matcha Nude sells two teas in three sizes each, then wraps them in starter kits.

Teas

  • First Whisk Organic Matcha — 20 g sampler, 50 g and 250 g.
  • Organic Hojicha Roasted Green Tea — 20 g sampler, 50 g and 250 g; roasted, and lower in caffeine than matcha.
  • Wild Matcha by Well Seasoned Table — a collaboration product.

Kits and bundles

  • Beginner Matcha Starter Pack, First Whisk Matcha Ritual Set, Premium Matcha Essentials Kit and Premium Matcha Experience Kit.
  • The Matcha Duo and the Discovery Pack — matcha and hojicha side by side for comparison.
  • Hojicha Starter Kit and a matcha-and-hojicha starter bundle.

Tools and merchandise

A glass chawan, a glass whisk holder (kusenaoshi), plus tea towels, tote bags, stickers and a sweatshirt.

The teas are described as organic. The brand does not publish a Japanese prefecture, farm or cultivar.

Harvest location

Matcha Nude sources its organic matcha from Kagoshima, Japan, a southern tea-growing region known for mineral-rich volcanic soils.

Organic sourcing

The brand describes its matcha as ethically sourced from organic Japanese farms and made without additives. Its packaging is home compostable, pairing regional sourcing with a lower-waste format for everyday use.

Matcha Nude History

Matcha Nude was founded by Megan Lindsey, who describes the brand beginning when her “anxious energy shifted” — the familiar move from coffee to matcha, told as the origin of the business. She now works with a team on tutorials, recipes and community content.

The company operates from Asheville, North Carolina, and puts a notable share of its effort into teaching preparation rather than into grade or provenance claims.

June 11, 2025

NC IDEA profiled Samantha Coffin and Matcha Nude in June 2025, highlighting accessible organic matcha, ethical sourcing and compostable packaging.

Frequently asked questions

Here are some frequently asked questions and answers.

Who founded Matcha Nude?

Megan Lindsey. She describes the brand starting from her own switch away from anxious, coffee-driven energy, and the business now runs with a team focused on tutorials, recipes and community. It operates from Asheville, North Carolina.

Can I try Matcha Nude without buying a full tin?

Yes, and this is one of its more useful features. Both the First Whisk organic matcha and the organic hojicha come in a 20 g sampler as well as 50 g and 250 g. There is also a Matcha Duo and a Discovery Pack that put the matcha and hojicha side by side, which is a cheap way to work out which you actually prefer.

What is hojicha, and how does it differ from matcha?

Hojicha is a roasted Japanese green tea. Roasting gives it a toasty, nutty character quite unlike matcha's vegetal sweetness, and it carries noticeably less caffeine — which is why it is often drunk later in the day. Matcha Nude sells it in the same three sizes as its matcha, and pairs the two in bundles.

Does Matcha Nude say where its tea comes from?

It describes both teas as organic but does not publish a Japanese prefecture, farm or cultivar. The brand's emphasis is on preparation and approachability rather than provenance, so if traceable single-origin sourcing is your priority, other brands in this directory disclose more.