Matcha Crew Organic Ceremonial Matcha
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Who is Matcha Crew?
Matcha Crew is a specialty matcha café brand founded in Helsinki in 2022 by Eva Wei, describing itself as being for people who take their matcha seriously but not themselves. It now runs nine cafés across three countries and franchises the concept.
Its own matcha is numbered rather than named, and unusually the brand publishes the cultivar behind every number, all sourced from organic farms in Kagoshima.
Organic Kagoshima matcha for koicha and usucha with gentle umami
Matcha Crew No. 89 Organic Ceremonial Matcha combines Saemidori and Yabukita cultivars grown on small organic tea farms in Kagoshima, Japan. This premium ceremonial-grade matcha has toasted cashew notes, mild umami, and a clean finish. It comes in a 40g resealable pouch and is intended for both koicha and usucha.
How does No. 89 ceremonial matcha taste?
The flavor opens with a toasted cashew note before moving into mild umami. A clean, lingering aftertaste follows. Its smooth profile, nutty depth, and gentle umami suit buyers who prefer a ceremonial matcha with a restrained savory character rather than an intensely described flavor.
The stated taste profile includes:
- Opening note: Toasted cashew
- Savory character: Mild umami
- Finish: Clean and lingering
- Overall profile: Smooth with nutty depth
What sets the Kagoshima cultivar blend apart?
No. 89 is made with two Japanese tea cultivars, Saemidori and Yabukita. The matcha comes from small organic tea farms in Kagoshima, Japan. Its premium ceremonial grade and organic status place the emphasis on traditional thick and thin matcha preparations.
The pouch contains 40g of matcha powder and can be resealed after opening. This packaging format keeps the powder contained between preparations when the pouch is properly closed.
Is this matcha intended for koicha or usucha?
No. 89 is intended for both koicha, a thick preparation of matcha, and usucha, a thinner preparation. The smooth character, toasted cashew note, and gentle umami make it a suitable choice for buyers specifically seeking those stated qualities in ceremonial matcha.
The supplied preparation method is for usucha. No additional ingredients or serving variations are needed to follow that method beyond matcha and water.
How should Matcha Crew No. 89 be prepared as usucha?
Sift 2g of matcha into a bowl. Add 60–70ml of water at approximately 75–80°C, then whisk briskly until a fine foam forms. Sifting before adding the water is part of the stated method, while the measured water range and temperature provide a specific starting point for preparing this matcha as usucha.
Choose No. 89 for its Kagoshima origin, Saemidori and Yabukita blend, organic status, and defined ceremonial use. The 40g resealable pouch provides the listed format for buyers comparing Japanese ceremonial matcha by cultivar, taste, and preparation style.
Ceremonial is a commercial matcha grade made from hand-picked young tea leaves, then stone-ground for its taste and vibrant color.
Japan is the birthplace of matcha, with shaded tencha cultivation centered in Kyoto, Kagoshima, Shizuoka, Aichi, Fukuoka, Mie, Nara, and Saitama.
Frequently asked questions
No. 89 comes from small organic tea farms in Kagoshima, Japan.
It is an organic ceremonial matcha made with Saemidori and Yabukita cultivars.
No. 89 opens with toasted cashew notes, followed by mild umami and a clean, lingering finish. Its overall profile is smooth with nutty depth.
This matcha is intended for both koicha and usucha preparations.
Sift 2g into a bowl, add 60–70ml of water at approximately 75–80°C, and whisk briskly until a fine foam forms.
No. 89 blends the Saemidori and Yabukita Japanese tea cultivars.
It comes as 40g of matcha powder in a resealable pouch.