Ikkyu Tea KEIA Competition Matcha is a 2025-harvest, single-estate organic matcha from Satsuma in Kagoshima Prefecture. This ceremonial first-flush matcha is made only from Tsuyuhikari leaves and stone-milled in low quantities. Its defining qualities are high umami, no bitterness, a fresh floral aroma with pine notes, and an emerald color.
What does KEIA Tsuyuhikari matcha taste like?
KEIA has a smooth, round profile and a fragrant character. The fresh aroma combines floral and pine notes, while high umami comes without bitterness. Tsuyuhikari buds earlier than the widely grown Yabukita cultivar and is known for its high umami and caffeine content.
- Cultivar: 100% Tsuyuhikari
- Tea style: Competition matcha and ceremonial first flush
- Color: Emerald
- Flavor and aroma: High umami with fresh floral and pine notes
Where is this single-estate matcha produced?
The tea comes from Yamaguchi Hitoshi’s fields at Yamaguchi En, established around 1977 in Satsuma, Kagoshima Prefecture. The farm is in southern Kyushu, away from the better-known tea-producing areas of Chiran and Ei. Its isolated setting has no neighboring fields to affect the farm through drift. Yamaguchi Hitoshi is a second-generation farmer and producer who works with his wife and four children.
KEIA is made from 100% Japanese tea. The leaves were plucked at the end of May for the 2025 harvest, then processed as single-cultivar, stone-milled matcha. The product is organic under JAS.
How should KEIA matcha be prepared?
KEIA is intended primarily for drinking straight as either usucha, thin matcha, or koicha, thick matcha. The listed preparation uses 2 g (0.07 oz) of matcha with 70 ml (about 2.36 fl oz) of water at 80°C (176°F), with a listed time of 0 seconds. Plant-based milk is the suggested option for buyers who prefer to mix it rather than drink it straight.
What format is currently available?
The current option is Plain bag with obi 40 Gr (1.41 OZ), and it is available. The unopened conservation period is 12 months. For optimal tasting after opening, use the matcha within six weeks.