Mountain Rose Herbs
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Matcha produced by Mountain Rose Herbs
Mountain Rose Herbs offers a comprehensive selection of organic matcha products sourced directly from Japan’s renowned tea-growing regions. Their commitment to quality and sustainability shines through their carefully curated matcha collection.
Premium Matcha Products
Ceremonial Grade Matcha Tea represents the highest quality offering, featuring a smooth, delicate flavor profile with vibrant green color characteristic of shade-grown tea leaves. This premium matcha is available in convenient 3 oz. retail jars and larger 1 lb. sizes for serious enthusiasts and commercial use.
The Botanical Lucidity Japanese Matcha Elixir combines ceremonial-grade matcha (ceremonial grade) with maca root, creating a unique blend designed to provide mellow energy boost and mental clarity. Simply add one packet to 6 oz. of hot liquid and stir, or pour over ice for a refreshing cold preparation.
Mycobrew Matcha represents an innovative approach, blending traditional matcha with medicinal mushrooms for enhanced health benefits, appealing to modern wellness enthusiasts seeking functional beverages.
Traditional Preparation Tools
Mountain Rose Herbs offers complete Matcha Sets that include authentic preparation tools: handmade ceramic bowls from Japan, traditional bamboo whisks (chasen) made in China, and bamboo spoons (chashaku). Individual Matcha Whisks are also available for those building their tea ceremony collection.
Quality Characteristics
All matcha products feature certified organic status and exhibit the hallmarks of premium quality: vibrant green color, smoky and nutty flavor notes, and excellent foaming ability when properly whisked. The characteristic slight bitterness indicates authentic, high-quality matcha suitable for both traditional preparation and culinary applications including lattes, smoothies, and baked goods.
History of Mountain Rose Herbs
Mountain Rose Herbs began as a vision to bridge traditional herbalism with modern sustainable business practices. Founded in 1987 by Rosemary Gladstar, known as the godmother of modern herbalism,” the company started in Northern California to provide high-quality herbs to students at the California School of Herbal Studies.
The company’s transformation accelerated under Julie Bailey’s leadership from 1991 to 2020. Bailey purchased the small herbal business from Gladstar and operated it from her home in Humboldt County, California. She developed rigorous guidelines for sustainable wild harvesting and moved operations to North San Juan, California in 1997 to accommodate growth.
A pivotal era began when Shawn Donnille joined in 2000 and became part owner in 2001. Donnille spearheaded the company’s organic certification through Oregon Tilth in 2002, transforming Mountain Rose Herbs into a certified organic processor. He relocated the company to Pleasant Hill, Oregon in 2001 to be closer to farm operations and established the first company website for online sales.
The company’s commitment to sustainability earned recognition through multiple certifications. Mountain Rose Herbs became the first Oregon company to receive TRUE Zero Waste Facility Certification with Platinum status, adopting its zero-waste policy in 2007. In 2014, they became the first Eugene area business to receive Salmon-Safe certification.
Their matcha sourcing reflects this commitment to quality and ethics. Mountain Rose Herbs sources ceremonial grade matcha from the Kyoto Prefecture in Japan, specifically from Wazuka, renowned for ideal climate and soil conditions. In June 2023, company representatives visited their farm partners in Wazuka to observe the tea leaves’ transformation into matcha powder, emphasizing their direct relationships with growers.
Recent developments include the December 2020 purchase of the Phoenix Industrial Park in Eugene to consolidate six facilities into one 12-acre campus, reducing the company’s carbon footprint. Leadership transitioned in 2023 when Cameron Stearns became CEO, with Donnille remaining as Owner and President.
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