---
title: "Matcha Sense: Florida Brand, Yame and Uji Since 2018"
description: "Matcha Sense is a Florida brand founded in 2018 on an explicit anti-markup stance, selling matcha from Yame, Uji and Kagoshima including a single-cultivar Okumidori."
image: "https://best-matcha.com/wp-content/uploads/matcha-sense-brand.webp"
---
# Matcha Sense: Florida Brand, Yame and Uji Since 2018

> Matcha Sense is a Florida brand founded in 2018 on an explicit anti-markup stance, selling matcha from Yame, Uji and Kagoshima including a single-cultivar Okumidori.

Source: https://best-matcha.com/shop/matcha-sense
Created: 2026-08-16T20:48:23+00:00
Modified: 2026-08-16T20:48:23+00:00
Author: Emilie Schol

**Matcha Sense** is a Florida brand founded in 2018 whose stated mission is unusual: not provenance or ritual, but *pricing*. Its About page argues the matcha industry should do better on what it charges, and positions the brand explicitly against markup.

The range is small and well-labelled — four teas, each tied to a named Japanese region: a signature blend from **Yame**, a single-cultivar **Okumidori** from **Uji**, a ceremonial matcha from **Kagoshima**, and a slow-roasted hojicha.

---

## Site identity

- Organization: Best Matcha (Emilie Schol)
- Description: Best Matcha is a specialized marketplace and educational platform for comparing Japanese matcha brands, products, grades, prices, and preparation guidance. It connects tea enthusiasts with producers and provides source-conscious guides for making informed choices.
- Website: https://best-matcha.com


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```