---
title: "Matcha Nude: Asheville Brand, Matcha and Hojicha"
description: "Matcha Nude is an Asheville, North Carolina brand founded by Megan Lindsey, selling organic matcha and hojicha in sampler-first sizes with beginner-focused kits."
image: "https://best-matcha.com/wp-content/uploads/matcha-nude-brand.webp"
---
# Matcha Nude: Asheville Brand, Matcha and Hojicha

> Matcha Nude is an Asheville, North Carolina brand founded by Megan Lindsey, selling organic matcha and hojicha in sampler-first sizes with beginner-focused kits.

Source: https://best-matcha.com/shop/matcha-nude
Created: 2026-08-16T20:48:28+00:00
Modified: 2026-08-16T20:48:28+00:00
Author: Emilie Schol

**Matcha Nude** is a North Carolina brand founded by *Megan Lindsey*, built around making matcha approachable for people starting out. Its own origin story is about swapping anxious coffee energy for something steadier.

The range pairs an organic matcha, *First Whisk*, with an organic *hojicha*, and — unusually — offers both in a **20 g sampler** as well as 50 g and 250 g. Kits, tutorials and merchandise sit around them.

---

## Site identity

- Organization: Best Matcha (Emilie Schol)
- Description: Best Matcha is a specialized marketplace and educational platform for comparing Japanese matcha brands, products, grades, prices, and preparation guidance. It connects tea enthusiasts with producers and provides source-conscious guides for making informed choices.
- Website: https://best-matcha.com


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```