Who is Ma-TchaTcha?

Ma-TchaTcha is a Paris-registered brand selling ceremonial-grade matcha in one plain version and twelve naturally flavoured ones. It exists to make matcha approachable for drinkers who find unflavoured powder too vegetal.

Its defining feature is the breadth of the flavour range and the fact that each flavour is available as a low-commitment discovery pack as well as a full tin.

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Ma-TchaTcha in details

Ma-TchaTcha is a French matcha brand, run from Paris, built almost entirely around naturally flavoured ceremonial matcha. Its catalogue is one of the widest flavour ranges in the category — twelve at the time of writing — alongside a single plain powder.

The brand’s core product is sold as matcha cérémonial naturellement aromatisé, and the flavour set runs from vanilla, hazelnut and chocolate through to cherry, mango, peach and blueberry. Every flavour is also sold as a small discovery pack, so a buyer can taste before committing to a full tin.

About the Ma-TchaTcha Matcha

Ma-TchaTcha sells one plain ceremonial matcha and twelve flavoured versions built on the same base, described as naturellement aromatisé — naturally flavoured rather than artificially so.

Plain

  • Natural Green — the unflavoured ceremonial matcha.

Sweet and nutty flavours

  • Golden Vanilla — vanilla.
  • Hazelnut Dream — vanilla and hazelnut.
  • Hot Choconut — hazelnut and chocolate.
  • Choco Cloud — chocolate.
  • Creamy Coco — coconut.

Fruit flavours

  • Sweet Strawberry — strawberry and vanilla.
  • Cherry Bomb — cherry.
  • Raspberry Candy — raspberry.
  • Mango Rainbow — mango.
  • Peachy Sunrise — peach.
  • Blueberry Kiss — blueberry.

Packs and tools

Every flavour has a matching pack découverte, and two themed samplers group them: a Fruity Edition and a Sweet Edition. The brand also sells a bamboo whisk, stainless-steel and bamboo measuring scoops, a bowl, a glass, a milk frother, an insulated flask, a full starter kit and a matcha recipe e-book.

Flavoured matcha of this kind is best suited to lattes and iced drinks, where milk carries the added flavour, rather than to a traditional whisked bowl tasted on its own.

Harvest location

Ma-TchaTcha History

Ma-TchaTcha trades as Ma-tchatcha SAS from an address on the Avenue des Champs-Élysées in Paris, selling through its own French-language storefront.

The brand does not publish a founding date or founder biography. Its public positioning rests on the flavour range and the claim that the flavourings are natural, rather than on a named producer or growing region — it does not disclose a Japanese prefecture or cultivar for its base powder.

August 10, 2024

Ma-TchaTcha SAS was incorporated on 10 August 2024 as a specialist distance-selling tea business registered at 78 Avenue des Champs-Élysées in Paris.

Frequently asked questions

Here are some frequently asked questions and answers.

How many flavours does Ma-TchaTcha make?

Twelve flavoured ceremonial matchas plus one plain powder. The sweet and nutty side covers Golden Vanilla, Hazelnut Dream, Hot Choconut, Choco Cloud and Creamy Coco; the fruit side covers Sweet Strawberry, Cherry Bomb, Raspberry Candy, Mango Rainbow, Peachy Sunrise and Blueberry Kiss. Natural Green is the unflavoured option.

What does “naturellement aromatisé” mean?

It is the brand's own description of its matcha — naturally flavoured, as opposed to artificially flavoured. Ma-TchaTcha applies it across the flavoured range. The brand does not publish a full ingredient breakdown per flavour on its storefront, so anyone managing an allergy should check the individual product label rather than relying on the range-level claim.

Can I try a flavour before buying a full tin?

Yes. Every flavour has a matching pack découverte — a small discovery format — and two themed samplers group several together: a Fruity Edition and a Sweet Edition. That is unusually low-commitment for a matcha brand and is the sensible starting point given how wide the flavour range is.

Where is Ma-TchaTcha based, and where does its matcha come from?

The company trades as Ma-tchatcha SAS from an address on the Avenue des Champs-Élysées in Paris, France. The matcha itself is described as Japanese, but the brand does not publish a prefecture or cultivar for its base powder, so the origin cannot be narrowed further from its own published information.