What First-Harvest Matcha Means

Learn why first-harvest matcha, or ichibancha, offers sweeter, smoother flavor, less bitterness, and a higher price than later harvests.

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Speaker: Emilie Schol

Emilie Schol founded Best Matcha after a biotechnology career, bringing a methodical, transparent and enthusiast-led approach to matcha discovery.

About this video

Learn why first-harvest matcha, or ichibancha, offers sweeter, smoother flavor, less bitterness, and a higher price than later harvests.
Statistiques 1042 vues | 51 likes
Duration 1 minute, 24 seconds
Published March 24, 2026
Updated July 30, 2026