Sencha Naturals
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Matcha produced by Sencha Naturals
Sencha Naturals offers a carefully curated selection of organic Japanese matcha products, each designed for specific uses and flavor preferences. The company’s product line showcases their commitment to quality and accessibility in matcha consumption.
Core Matcha Products
Organic Emperor’s Matcha represents the company’s ceremonial-grade offering, crafted from the finest ichibancha (first harvest) leaves. This premium matcha delivers 60-70mg of caffeine per 2g serving with a smooth, sweet taste enhanced by natural umami notes and a vibrant green color. The product holds both USDA Organic and JAS Organic certifications, making it ideal for traditional tea ceremonies or elevated latte preparations.
Organic Everyday Matcha provides a well-balanced option for daily consumption, featuring a harmonious blend of sweetness and slight bitterness. With 40-50mg of caffeine per 2g serving, this versatile matcha works excellently in lattes, smoothies, and baking applications while maintaining high levels of L-theanine and catechins.
Ready-to-Drink Options
Matcha Iced Tea – Lemonade offers a refreshing alternative with 20-30mg of caffeine per serving, combining matcha’s antioxidant benefits with vitamin C from lemonade. This product contains less sugar than traditional iced teas while maintaining organic certification where applicable.
The company has also expanded into Oat Milk Matcha Lattes and maintains their original Green Tea Mints, demonstrating their evolution from innovative green tea products to comprehensive matcha offerings.
Quality Specifications
Each product undergoes rigorous testing with specific quality metrics: Emperor’s Matcha maintains L*:a*b* color values of L = 40-45, a = -20 to -25, b = 10-15, while all products maintain moisture content between 4-6% and particle sizes under 20 microns for optimal texture and dissolution.
History of Sencha Naturals
David Kerdoon founded Sencha Naturals in 2001 following an eye-opening journey through Asia that revealed green tea’s remarkable versatility beyond traditional brewing methods. His travels exposed him to green tea being used in everything from savory snacks and skincare to candies and cookies, sparking a vision to introduce these health benefits to a broader Western audience.
The company initially focused on innovative products like Green Tea Mints, designed to make green tea accessible in convenient, familiar forms. However, as Kerdoon recognized matcha’s potent antioxidant properties and unique flavor profiles, Sencha Naturals strategically pivoted toward organic Japanese matcha as its core focus.
This transition involved establishing direct relationships with family-run tea farms in Kagoshima, Japan, a region celebrated for its volcanic soil and ideal tea cultivation climate. These multi-generational partnerships support traditional farming practices while ensuring the highest quality matcha sourcing. The company works exclusively with Japanese farms, leveraging the country’s centuries of refined matcha processing methods and rigorous quality control standards.
Sencha Naturals achieved B Corporation certification, marking a significant milestone that underscores the company’s commitment to social and environmental responsibility. This certification requires meeting rigorous standards of social and environmental performance, accountability, and transparency.
The company has continually evolved its product line to meet changing consumer preferences while maintaining its core values of quality and sustainability. Recent additions include Oat Milk Matcha Lattes and Matcha Lemonade, expanding beyond traditional matcha powder to ready-to-drink options that make daily matcha consumption more convenient.
Today, Sencha Naturals maintains its commitment to matcha for daily wellness, implementing comprehensive sustainability initiatives including waste reduction programs, water conservation practices, and strict organic certification standards through both USDA Organic and JAS Organic certifications.
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