AVANTCHA
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Matcha produced by AVANTCHA
AVANTCHA offers a carefully curated selection of organic matcha varieties sourced directly from Japan’s most renowned tea-growing regions. Their collection encompasses both ceremonial and cocktail grades, each crafted from specific tea cultivars to deliver distinct flavor profiles and optimal brewing experiences.
Ceremonial Grade Matcha Collection
The ceremonial grade lineup showcases Japan’s finest matcha (powdered green tea) traditions. Organic Matcha Ceremonial Grade Yame – Yabukita from Fukuoka presents a nutty and velvety character with delicate notes of white chocolate, crafted from the renowned Yabukita cultivar. The Organic Matcha Ceremonial Grade Fuji from Shizuoka blends multiple cultivars including Yabukita, Okumidori, and Saemidori, delivering umami sweetness with complex mineral character.
From the prestigious Yame region, Organic Matcha Ceremonial Grade Yame – Seimei utilizes the rare Seimei cultivar, balancing gentle creaminess with rich umami depth. The Organic Matcha Ceremonial Grade Yame – Okumidori showcases the Okumidori cultivar’s distinctive notes of umami and steamed greens. The premium Matcha Ceremonial Grade Uji Samidori Hand Plucked from Kyoto represents exceptional quality with profoundly smooth texture, rich umami, and high floral notes.
Cocktail Grade Matcha
The Organic Matcha Cocktail Grade Kagoshima utilizes first and second harvest tencha (tea leaves destined for matcha), offering deep color and rich umami ideal for matcha lattes, ice cream, and desserts. This versatile grade maintains AVANTCHA’s quality standards while providing flexibility for culinary applications.
Traditional Production Methods
All AVANTCHA matcha is ground to ultra-fine powder using traditional stone mills, preserving purity and delivering smooth texture. The company emphasizes first and autumn harvests to create ideal taste profiles, with ceremonial grades featuring hand-picked leaves to ensure only the youngest, most tender selections are used.
History of AVANTCHA
AVANTCHA emerged in 2014 from the entrepreneurial vision of Markus Zbinden, Marina Rabei, and Chris Lehmann in the United Arab Emirates. The founders, united by their Swiss and European heritage and shared passion for gastronomy and hospitality, set out to bridge ancient tea traditions with modern luxury experiences.
Initially conceived as a B2B venture targeting luxury hotels and restaurants, AVANTCHA identified a crucial market gap: premium, sustainably sourced teas presented with contemporary elegance. This strategic insight catalyzed their evolution from hospitality supplier to direct consumer brand, expanding their reach through sophisticated e-commerce platforms.
The company’s global footprint reflects its ambitious vision, with brand offices spanning Europe (United Kingdom and Switzerland), Asia (Thailand), and the Middle East (UAE). Each location houses dedicated customer relations teams that provide localized service while leveraging global logistics networks.
AVANTCHA’s matcha collection showcases their commitment to authenticity and quality. Their curated selection features organic varieties sourced directly from Japan, encompassing both ceremonial and cocktail grades. Each variety boasts distinct flavor profiles crafted from specific tea cultivars, including the prized Yabukita, Okumidori, Saemidori, and rare Seimei cultivars from renowned regions like Yame, Fukuoka, Fuji, Shizuoka, and Uji, Kyoto.
The brand’s dedication to traditional methods ensures their matcha is ground to ultra-fine powder using traditional stone mills, preserving purity and delivering smooth texture. Their premium ceremonial grades feature hand-picked leaves, ensuring only the youngest, most tender leaves reach consumers.
Sustainability forms the cornerstone of AVANTCHA’s philosophy. The company champions direct relationships with farmers, ensuring fair prices and environmentally sound practices. Their commitment extends to packaging innovation, achieving a 40% reduction in plastic use through recyclable materials and waste reduction initiatives.
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