Midori Spring

From Personal Healing to Matcha Excellence

The story of Midori Spring begins not in the traditional tea gardens of Japan, but with one woman’s quest for natural healing. Ying Han, struggling with chronic back pain, inflammation, and anxiety, discovered the transformative power of matcha (powdered green tea) during her search for natural remedies. This personal journey of wellness became the foundation for what would emerge as a distinctive voice in the global matcha market.

Building Authenticity Through Quality

Unlike many wellness brands that capitalize on fleeting health trends, Ying Han sought to establish something deeper – a brand predicated on authenticity, uncompromising quality, and consumer education. Her vision crystallized into Midori Spring in 2015, representing a belief that true well-being stems from genuine ingredients and informed choices.

Strategic Growth and Market Expansion

From its initial focus on core matcha offerings, Midori Spring strategically expanded beyond the leaf itself. The company diversified into:

• Artisanal drinkware and specialized accessories
• Roasts and specialty blends
• A comprehensive matcha lifestyle” ecosystem

The brand’s deliberate cultivation of partnerships with discerning cafes and specialty retailers across North America and select European markets demonstrates a concerted effort to amplify distribution and cultivate brand recognition within key demographic segments.

Digital-First Consumer Engagement

Recognizing the paramount importance of direct consumer relationships, Midori Spring invested heavily in developing a robust e-commerce platform coupled with dynamic social media presence. This dual-pronged digital strategy enables the brand to cultivate a global audience while nimbly adapting to evolving market trends.

Sourcing Excellence from Japan’s Premier Regions

Midori Spring’s strategic sourcing from Japan’s most venerated tea-growing regions reflects a deliberate pursuit of terroir-driven excellence. The company sources from Aichi Prefecture, known for its harmonious equilibrium perfect for both ceremonial and culinary applications; Kagoshima Prefecture, renowned for fertile volcanic soils that yield vibrant, robust matcha; and the legendary Uji District of Kyoto Prefecture, the undisputed epicenter of Japanese matcha culture with centuries of unparalleled legacy.

Traditional Craftsmanship Meets Modern Standards

The utilization of Mikage Stone Mills represents more than marketing – it constitutes an indispensable element of quality commitment. These meticulously handcrafted mills, steeped in 1,200 years of tradition, gently grind tencha leaves at deliberately slow pace, generating minimal frictional heat to preserve delicate volatile compounds responsible for matcha’s signature aroma and flavor nuances.

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