Matcha Yu Tea
Matcha Yu Tea presentation
Matcha Yu Tea brings the authentic taste of Japan to Australia and beyond, sourcing freshly milled ceremonial grade matcha directly from Japanese farms each month. Founded eight years ago by Erin Lindwall in Melbourne, the brand emerged from a simple frustration: the matcha available in Australia couldn’t match the vibrant, smooth taste Erin experienced during her time in Japan.
From Personal Discovery to Award-Winning Quality
Erin’s journey with matcha began over a decade ago as a healthier coffee alternative. After experiencing the genuine article in Japan—where she noticed increased energy, better immunity, and healthier skin—she returned home determined to share that same quality with Australian tea drinkers. Matcha Yu Tea now holds multiple accolades, including the 2024 Golden Leaf Awards and 2024 World Taste Awards, with over 250 five-star customer reviews.
Freshness That Makes the Difference
What sets this Victoria-based company apart is its commitment to monthly sourcing and refrigerated shipping. The matcha arrives freshly milled from Kyushu, transported via air freight and kept refrigerated until it reaches customers. This process preserves the vibrant green color, robust foam, and smooth, creamy finish that defines premium ichibancha ceremonial grade matcha.
Every product contains zero sweeteners or additives—just pure matcha powder that delivers sustained energy without the jitters or crashes associated with coffee.
Beyond the Bowl: Complete Matcha Experience
The brand offers more than just tea powder. Customers can explore:
- Ceremonial and everyday grade matcha alongside hojicha and genmaicha varieties
- Traditional tea sets with authentic whisks, bowls, and storage containers
- Handmade matcha and hojicha infused chocolates crafted in Melbourne
- Educational resources and tutorials for both beginners and enthusiasts
Sustainability Meets Tradition
Matcha Yu Tea packages all products in 100% zero-waste, home-compostable materials. This environmental commitment extends throughout their operations, based on the land of the Wurundjeri Woi Wurrung and Bunurong peoples of the Kulin Nation.
For regular matcha drinkers, subscription services provide convenient deliveries with discounts, ensuring fresh supplies arrive consistently. Wholesale options support cafes and retailers seeking authentic Japanese matcha for their customers.
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Matcha produced by Matcha Yu Tea
Matcha Yu Tea offers two distinct matcha grades, each carefully selected to meet different brewing preferences and occasions. The company mills their matcha fresh to order, ensuring optimal flavor and nutritional value for customers.
Product Range
Everyday Matcha represents their economical yet high-quality option, specifically designed for daily consumption and perfect for creating matcha (powdered green tea) lattes. This grade provides consistent quality while remaining accessible for regular use.
Premium Ceremonial Grade Matcha showcases their finest offering, crafted from organic, first harvest leaves known as ichibancha (first tea). This premium grade delivers exceptional color, aroma, and a remarkably smooth finish that makes it ideal for traditional Japanese tea ceremonies.
Quality Standards
The ceremonial grade matcha utilizes leaves from the first harvest, which typically occurs between late April and mid-May. These young, tender leaves provide the vibrant color and rich nutrient profile that distinguishes high-quality matcha. The traditional hand-picking method, known as tezumi (hand picking), ensures only the finest leaves are selected while avoiding any bruising or damage that machine harvesting might cause.
Each product reflects Matcha Yu Tea’s commitment to bringing authentic Japanese matcha traditions to Australian consumers, with careful attention to traditional harvesting techniques that preserve the delicate characteristics prized in ceremonial preparations.
History of Matcha Yu Tea
From Japan to Australia: A Matcha Journey
Erin Lindwall‘s journey with matcha began over 10 years ago when her fascination with Japanese culture ignited in her youth. After living in Japan and returning to Australia, she discovered that the matcha available locally didn’t match the authentic taste she had experienced abroad.
This realization led to the creation of Matcha Yu Tea approximately 8 years ago, based in Victoria, Australia. The company was founded with a clear mission: to directly source high-quality, delicious-tasting fresh matcha and share its health benefits with Australian consumers.
Sourcing Excellence from Kyushu
Matcha Yu Tea proudly sources its matcha from Kyushu, Japan, milling it fresh to order. The company focuses on ichibancha (first harvest) leaves, which are typically harvested between late April and mid-May. These young, tender leaves are considered the highest quality, boasting vibrant color and rich nutrient profiles.
The company offers two primary grades: Everyday Matcha for daily consumption and matcha lattes, and Premium Ceremonial Grade Matcha made from organic, first harvest leaves with exceptional color, aroma, and smooth finish ideal for traditional tea ceremonies.
Commitment to Sustainability
Beyond quality, Matcha Yu Tea demonstrates environmental consciousness through its use of 100% home compostable packaging. The company acknowledges the Traditional Owners of the land, the Wurundjeri Woi Wurrung and Bunurong peoples of the Kulin Nation, showing respect for indigenous heritage.
Today, Matcha Yu Tea continues to operate from Melbourne, Australia, maintaining its commitment to bringing authentic Japanese matcha culture to Australian consumers while focusing on sustainability and traditional harvesting methods.
4 events from Matcha Yu Tea's history
January 2016
Company Foundation
Erin Lindwall founded Matcha Yu Tea in Victoria, Australia, approximately 8 years ago with the mission to directly source high-quality, authentic Japanese matcha after being disappointed with locally available options following her time living in Japan.
January 2014
Erin's Matcha Journey Begins
Erin Lindwall began her personal matcha journey over 10 years ago, initially sparked by her fascination with Japanese culture in her youth. She started drinking matcha as a healthier alternative to coffee and experienced its benefits including sustained energy, improved immunity, and youthful skin.
January 2017
Kyushu Sourcing Partnership Established
Matcha Yu Tea established its direct sourcing relationship with producers in Kyushu, Japan, focusing on ichibancha (first harvest) leaves harvested between late April and mid-May. The company began offering two primary grades: Everyday Matcha and Premium Ceremonial Grade Matcha.
January 2020
Sustainability Initiative Launch
The company implemented 100% home compostable packaging as part of its commitment to environmental sustainability, aligning with growing consumer demand for eco-conscious products while maintaining the freshness and quality of their matcha products.
Gallery and medias
Find below images and videos uploaded by Matcha Yu Tea as of November 2025.
Frequent questions
Find below some answers to the most common questions about Matcha Yu Tea.
What's the difference between Matcha Yu Tea's Everyday Matcha and Premium Ceremonial Grade Matcha?
Matcha Yu Tea offers two distinct grades tailored for different uses. Their Everyday Matcha is economical yet high quality, perfect for matcha lattes and daily consumption. The Premium Ceremonial Grade Matcha is organic and sourced from first harvest leaves (ichibancha), featuring exceptional color, aroma, and smooth finish ideal for traditional tea ceremonies.
The Premium grade uses only the youngest, most tender leaves harvested between late April and mid-May, resulting in a vibrant color and rich nutrient profile that justifies its higher price point.
Does Matcha Yu Tea mill their matcha fresh to order from Kyushu?
Yes, Matcha Yu Tea sources their matcha directly from Kyushu, Japan and mills it fresh to order. This approach ensures maximum freshness and potency, as matcha begins to lose its vibrant color and delicate flavor once ground.
By milling fresh rather than storing pre-ground matcha, they maintain the integrity of the tea’s beneficial compounds and deliver the authentic taste that founder Erin Lindwall experienced during her fascination with Japanese culture.
Why does Matcha Yu Tea acknowledge the Wurundjeri Woi Wurrung and Bunurong peoples?
As a Victoria-based company, Matcha Yu Tea respectfully acknowledges the Wurundjeri Woi Wurrung and Bunurong peoples as the Traditional Owners of the land where they operate. This recognition demonstrates their commitment to honoring indigenous heritage while bringing Japanese tea culture to Australia.
This acknowledgment reflects the brand’s values of respect and cultural awareness, bridging their mission of sharing authentic Japanese matcha with recognition of Australian indigenous history.
How sustainable is Matcha Yu Tea's packaging compared to other matcha brands?
Matcha Yu Tea uses 100% home compostable packaging, setting them apart from many competitors who rely on traditional plastic or foil packaging. This means customers can dispose of the packaging in their home compost bins, where it will break down naturally without harming the environment.
- Packaging breaks down completely in home composting systems
- No special industrial composting facilities required
- Aligns with growing consumer demand for eco-conscious products
- Reduces environmental impact of shipping from Japan to Australia
What inspired Erin Lindwall to create Matcha Yu Tea in Australia?
Erin Lindwall’s journey with Matcha Yu Tea began with a deep fascination for Japanese culture that started in her youth. Her passion culminated in creating the brand with a specific mission: sharing high-quality matcha and its health benefits with Australians.
Rather than simply capitalizing on the matcha trend, Lindwall’s approach stems from genuine cultural appreciation and a desire to bring authentic Japanese tea traditions to the Australian market, focusing on quality sourcing from Kyushu and traditional grading systems.
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