Iro matcha
Iro matcha presentation
Iro Matcha brings together Belgian creativity and Japanese tea heritage to create a complete matcha experience. From ceremonial-grade powders to everyday lattes, this brand focuses on making the ancient ritual of matcha accessible while respecting its cultural roots. Their 100% organic matcha sourced from Kagoshima’s volcanic soils delivers both tradition and quality in every serving.
Where Belgium Meets Japan
Born from a Belgian appreciation for Japanese tea culture, Iro Matcha bridges two worlds. The brand goes beyond simply importing tea by curating an entire lifestyle around the matcha ritual. Their approach honors the meditative aspects of traditional preparation while adapting to modern European tastes and routines.
Complete Organic Range
The product lineup covers every matcha need, from first sip to culinary experimentation. Their Discovery Box provides newcomers with everything required to begin the matcha ritual, including preparation tools and tasting guidance.
- Ceremonial grade matcha for traditional tea preparation
- Cooking-grade matcha for smoothies, baking, and recipes
- Ready-to-mix latte powders including Matcha Latte, Hojicha Latte, and Matcha Genmaicha Latte
- Traditional Japanese loose leaf teas like Sencha, Kukicha, and Genmaicha
- Authentic accessories including bamboo whisks, ceramic bowls, scoops, and sieves
The Ritual as Wellness
Iro Matcha positions their products as more than beverages. Each cup becomes a moment of calm and self-care in busy European lifestyles. The antioxidant and energizing properties of their organic matcha support both physical vitality and mental clarity without the jitters of coffee.
Their educational approach helps customers understand proper whisking techniques, water temperatures, and the cultural significance behind each gesture. This knowledge transforms a simple drink into a meaningful daily practice.
Accessible Premium Quality
With free delivery across Belgium, France, Germany, Netherlands, UK, and Luxembourg at reasonable thresholds, Iro Matcha makes premium organic Japanese tea accessible throughout Europe. Their commitment to 100% natural, organic certification ensures every product meets strict quality standards while maintaining the vibrant green color and umami flavor that defines exceptional matcha from Kagoshima’s mineral-rich volcanic soils.
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Matcha produced by Iro matcha
Iro Matcha offers a carefully curated selection of three distinct matcha products, each crafted for specific purposes and flavor preferences. The brand’s deliberate approach focuses on quality over quantity, ensuring each grade meets their exacting standards.
Premium Product Range
Premium Ceremonial Grade represents Iro’s flagship offering, sourced from the volcanic soils of Kagoshima. This exceptional matcha utilizes ichibancha (first harvest) leaves, primarily from the Yabukita cultivar, which undergo meticulous shading to achieve a vibrant, almost otherworldly green color. The flavor profile delivers a delicate dance of sweetness and umami that lingers on the palate, making it ideal for traditional tea ceremonies and mindful consumption.
Premium Culinary Grade offers a more robust matcha experience for those who prefer bolder flavors. Crafted from nibancha (second harvest) leaves with a slightly shorter shading period, this grade delivers an assertive flavor that performs exceptionally in lattes, smoothies, and baked creations. Despite its culinary designation, this matcha maintains Iro’s commitment to quality and organic practices.
Premium Genmaicha Powder showcases Iro’s innovative approach by blending their culinary grade matcha with roasted rice. This genmaicha (brown rice tea) fusion creates a delightful nutty dimension, resulting in a comforting and surprisingly complex flavor profile that appeals to those seeking something beyond traditional matcha.
Quality Standards
All Iro matcha products maintain strict quality standards, with the final powder achieving particles measuring just 1 to 20 micrometers. This ultra-fine consistency ensures optimal dissolution and flavor release, whether prepared traditionally or incorporated into modern culinary applications.
History of Iro matcha
Iro Matcha represents a refreshingly modern approach to the ancient art of Japanese tea. Unlike many matcha brands that trace their roots through centuries of Japanese heritage, Iro’s story begins in contemporary Belgium, where a simple birthday celebration in a restaurant sparked an entrepreneurial vision that would bridge two cultures.
The Belgian Genesis
The founder’s journey into matcha began not in the misty tea fields of Uji (宇治), but in a Belgian restaurant during a birthday celebration. Captivated by matcha’s unique ritual and distinctive flavor profile, the founder envisioned sharing this Japanese treasure with the world. The name “Iro” (色), meaning “color” in Japanese, became a fitting tribute to the vibrant life force the brand sought to deliver.
Sourcing Philosophy and Partnerships
This wasn’t merely about importing a product; it was about curating an authentic experience. The challenge lay in finding Japanese producers who shared Iro’s commitment to organic practices and environmental harmony. This quest led to partnerships with select artisans in Kagoshima, each a master of their craft, working with the volcanic soils that produce some of Japan’s finest tea.
Traditional Production Methods
Iro Matcha maintains strict adherence to traditional Japanese production methods. The tea plants undergo a meticulous 3-4 week shading process using synthetic fiber tarpaulins that filter out 90% of sunlight. This darkness forces the plants to boost chlorophyll and L-theanine production, creating the signature vibrant green color and promoting the relaxation and focus that defines the matcha experience.
The ichibancha (一番茶) first harvest leaves, primarily from the Yabukita cultivar, are hand-picked with painstaking care. After a brief 15-20 second steaming process to prevent oxidation, the leaves are slowly dried in climate-controlled conditions before being ground using traditional granite millstones sourced from specific regions in Japan.
Product Range Excellence
Iro’s deliberate product selection includes their crown jewel Premium Ceremonial Grade from Kagoshima’s volcanic soils, offering a delicate dance of sweetness and umami. Their Premium Culinary Grade utilizes nibancha (二番茶) second harvest leaves for a bolder flavor profile, while their innovative Premium Genmaicha Powder blends culinary grade matcha with roasted rice for a nutty, complex flavor dimension.
3 events from Iro matcha's history
January 2010
Belgian Restaurant Inspiration
The founder of Iro Matcha discovered matcha during a birthday celebration at a Belgian restaurant, becoming captivated by its unique ritual and flavor profile. This moment sparked the entrepreneurial vision to share authentic Japanese matcha with the world, marking the conceptual beginning of the Iro Matcha brand.
January 2012
Japanese Artisan Partnerships Established
After extensive searching for producers who shared Iro’s commitment to organic practices and environmental harmony, partnerships were established with select Japanese artisans in Kagoshima. These master craftsmen work with volcanic soils and maintain traditional production methods, ensuring every cup embodies both tradition and sustainability.
January 2015
Premium Product Line Launch
Iro Matcha launched its carefully curated product range, including Premium Ceremonial Grade sourced from Kagoshima’s volcanic soils using Yabukita cultivar leaves, Premium Culinary Grade utilizing second harvest leaves, and the innovative Premium Genmaicha Powder blending matcha with roasted rice for a unique flavor profile.
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