OMGTea
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Matcha produced by OMGTea
OMGTea’s Curated Matcha Collection
OMGTea offers a carefully selected range of organic matcha grades, each crafted to meet diverse taste preferences and brewing methods. Founded in 2014 by Katherine Swift, the company began as a family-run venture at local farmers’ markets following Swift’s personal quest to harness matcha’s health benefits for her mother’s recovery.
Premium Matcha Grades
- AA Grade Matcha – A 1-Star Great Taste Award recipient that blends leaves from both first and second harvests. This high-grade organic matcha delivers a harmonious flavor profile with a vivid green hue, making it ideal for lattes and smoothies with its smooth, delicate aftertaste.
- AAA Grade Matcha – Features brilliant color and smooth taste, versatile enough for both traditional tea preparations and contemporary latte creations. This high-grade matcha offers a mild flavor profile perfect for daily consumption.
- AAA+ Grade Matcha – Crafted exclusively from first harvest leaves, this super high-grade matcha presents a vibrant green color and refined, smooth taste best appreciated in its pure form as traditional tea.
- Green Gold Matcha – OMGTea’s pinnacle offering, representing their most premium matcha reserved for discerning connoisseurs who favor the time-honored Japanese chanoyu (tea ceremony) method of preparation.
- Hojicha Roasted Matcha – A distinctive offering with a unique roasted flavor profile that broadens the spectrum of matcha experiences, providing an alternative to traditional green matcha varieties.
Each grade undergoes meticulous quality control, with the company maintaining its commitment to sustainable practices and ethical sourcing as of 2025. The brand’s dedication to quality has earned recognition from Olive Magazine, which noted that OMGTea’s AAA Grade is “incredibly smooth with no gritty” texture, making it an excellent choice for matcha connoisseurs.
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History of OMGTea
OMGTea emerged from a deeply personal journey that began in 2009 when founder Katherine Swift embarked on a quest to find natural ways to support her mother’s health following a serious illness. This five-year exploration led Swift to discover the potent benefits of matcha, ultimately inspiring her to establish OMGTea in 2014.
What started as a family-run venture at local farmers’ markets has evolved into a company dedicated to providing exceptional tea tailored to vibrant lifestyles. Swift’s philosophy centers on the belief that doing something meaningful transcends financial gain, a principle that continues to guide the company’s operations.
The company distinguishes itself through its curated selection of organic matcha grades, each carefully crafted to cater to diverse palates and preferences. From the AA Grade matcha, which earned recognition with a 1-Star Great Taste Award, to the premium Green Gold reserved for discerning connoisseurs, OMGTea offers a comprehensive range of matcha experiences.
OMGTea’s commitment to quality extends to its sourcing and harvesting practices in Japan, where the company adheres to time-honored methods that respect both tradition and the environment. The meticulous process includes shading tea plants under bamboo structures for three to four weeks before harvest, carefully timed harvesting during the prized first flush from late April to mid-May, and grinding selected leaves using traditional granite stone mills.
As of 2025, OMGTea maintains its founding commitment to sustainable practices, ethical sourcing, and active participation in environmental stewardship, positioning itself as a testament to the transformative power of personal conviction and authentic craftsmanship in an increasingly competitive market.
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