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OMGTea was born from a simple idea: that the extraordinary demands of everyday life deserve equally extraordinary tea. Founded by Kat, this UK-based brand has built its reputation on sourcing premium organic matcha directly from Japanese farms, ensuring each harvest meets exacting quality standards that honor centuries-old cultivation traditions.
What sets OMGTea apart is their thoughtful approach to matcha grading. Rather than overwhelming customers with obscure classifications, they’ve developed an intensity-based system that makes selection intuitive. Their range spans from AA Grade for daily drinking to the coveted Green Gold Matcha—a super-premium limited edition that represents the pinnacle of each season’s harvest.
This isn’t just about variety. Each grade serves a specific purpose, whether you’re whisking a ceremonial bowl or blending a morning latte. They even offer Hojicha Roasted Matcha for those seeking something beyond traditional green tea flavors.
OMGTea understands that great matcha requires more than quality leaves. Their comprehensive product ecosystem includes authentic bamboo whisks, precision frothers, and carefully curated gift sets. For customers committed to daily matcha rituals, the Matcha Maestro subscription delivers regular shipments with built-in savings.
The brand also extends into wellness territory with matcha supplements and capsules, plus indulgent treats like organic matcha coconut cookies. This breadth reflects a deeper understanding: matcha isn’t just a beverage—it’s a versatile ingredient that enhances multiple aspects of daily life.
Environmental responsibility isn’t an afterthought at OMGTea. The brand maintains transparent sustainability commitments, from sourcing practices to packaging choices. Their dedicated environmental projects demonstrate that premium quality and ecological stewardship aren’t mutually exclusive.
They back their products with a satisfaction guarantee and offer free UK shipping on orders over £40, removing barriers between customers and exceptional matcha. For businesses, wholesale options make their award-winning teas accessible to cafes and retailers.
OMGTea doesn’t just sell matcha—they teach people how to appreciate it. Their website features extensive guides covering everything from cultivation methods to brewing techniques. This educational approach transforms first-time buyers into confident enthusiasts who understand what they’re drinking and why it matters.
OMGTea offers a carefully selected range of organic matcha grades, each crafted to meet diverse taste preferences and brewing methods. Founded in 2014 by Katherine Swift, the company began as a family-run venture at local farmers’ markets following Swift’s personal quest to harness matcha’s health benefits for her mother’s recovery.
Each grade undergoes meticulous quality control, with the company maintaining its commitment to sustainable practices and ethical sourcing as of 2025. The brand’s dedication to quality has earned recognition from Olive Magazine, which noted that OMGTea’s AAA Grade is “incredibly smooth with no gritty” texture, making it an excellent choice for matcha connoisseurs.
OMGTea emerged from a deeply personal journey that began in 2009 when founder Katherine Swift embarked on a quest to find natural ways to support her mother’s health following a serious illness. This five-year exploration led Swift to discover the potent benefits of matcha, ultimately inspiring her to establish OMGTea in 2014.
What started as a family-run venture at local farmers’ markets has evolved into a company dedicated to providing exceptional tea tailored to vibrant lifestyles. Swift’s philosophy centers on the belief that doing something meaningful transcends financial gain, a principle that continues to guide the company’s operations.
The company distinguishes itself through its curated selection of organic matcha grades, each carefully crafted to cater to diverse palates and preferences. From the AA Grade matcha, which earned recognition with a 1-Star Great Taste Award, to the premium Green Gold reserved for discerning connoisseurs, OMGTea offers a comprehensive range of matcha experiences.
OMGTea’s commitment to quality extends to its sourcing and harvesting practices in Japan, where the company adheres to time-honored methods that respect both tradition and the environment. The meticulous process includes shading tea plants under bamboo structures for three to four weeks before harvest, carefully timed harvesting during the prized first flush from late April to mid-May, and grinding selected leaves using traditional granite stone mills.
As of 2025, OMGTea maintains its founding commitment to sustainable practices, ethical sourcing, and active participation in environmental stewardship, positioning itself as a testament to the transformative power of personal conviction and authentic craftsmanship in an increasingly competitive market.
Katherine Swift began her personal journey to find natural means of supporting her mother’s health following a serious illness, which would eventually lead to the discovery of matcha’s potent benefits and inspire the creation of OMGTea.
Katherine Swift officially established OMGTea as a family-run venture, initially selling at local farmers’ markets. The company was founded on the principle of providing exceptional tea tailored to vibrant lifestyles while emphasizing matcha’s inherent health advantages.
OMGTea’s AA Grade matcha received the prestigious 1-Star Great Taste Award, recognizing the quality and flavor profile of their high-grade organic matcha that blends leaves from both first and second harvests.
As of 2025, OMGTea maintains its founding commitment to sustainable practices, ethical sourcing, and active participation in environmental stewardship, while continuing to offer a curated selection of organic matcha grades sourced using traditional Japanese methods.
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