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OMGTea: Family Brand, Organic Matcha AA to AAA+

OMGTea offers organic Japanese matcha from AA through AAA+ grades, plus Green Gold ceremonial matcha and a roasted Hojicha option.
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Who is OMGTea?

OMGTea is a family-run matcha brand from Japan, founded by Katherine Swift in 2014. Its organic Japanese matcha spans AA through AAA+ grades, Green Gold ceremonial matcha, and roasted Hojicha for varied brewing styles.

AAA+ uses first-harvest leaves, while Green Gold is reserved for chanoyu preparation. Matcha is shade-grown under bamboo, stripped of stems and veins, then stone-milled on ishiusu granite stones; AA Grade earned a 2020 1-Star Great Taste Award.

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OMGTea $93.3 / 100 g

OMGTea AA Grade Organic Matcha

OMGTea AA Grade Organic Matcha combines first- and second-harvest leaves, stone-milled for a smooth taste suited to lattes, smoothies, or tea.

$25.20 $28
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OMGTea in details

OMGTea was born from a simple idea: that the extraordinary demands of everyday life deserve equally extraordinary tea. Founded by Kat, this UK-based brand has built its reputation on sourcing premium organic matcha directly from Japanese farms, ensuring each harvest meets exacting quality standards that honor centuries-old cultivation traditions.

Graded for Your Lifestyle

What sets OMGTea apart is their thoughtful approach to matcha grading. Rather than overwhelming customers with obscure classifications, they’ve developed an intensity-based system that makes selection intuitive. Their range spans from AA Grade for daily drinking to the coveted Green Gold Matcha—a super-premium limited edition that represents the pinnacle of each season’s harvest.

This isn’t just about variety. Each grade serves a specific purpose, whether you’re whisking a ceremonial bowl or blending a morning latte. They even offer Hojicha Roasted Matcha for those seeking something beyond traditional green tea flavors.

Beyond the Powder

OMGTea understands that great matcha requires more than quality leaves. Their comprehensive product ecosystem includes authentic bamboo whisks, precision frothers, and carefully curated gift sets. For customers committed to daily matcha rituals, the Matcha Maestro subscription delivers regular shipments with built-in savings.

The brand also extends into wellness territory with matcha supplements and capsules, plus indulgent treats like organic matcha coconut cookies. This breadth reflects a deeper understanding: matcha isn’t just a beverage—it’s a versatile ingredient that enhances multiple aspects of daily life.

Sustainability as Standard Practice

Environmental responsibility isn’t an afterthought at OMGTea. The brand maintains transparent sustainability commitments, from sourcing practices to packaging choices. Their dedicated environmental projects demonstrate that premium quality and ecological stewardship aren’t mutually exclusive.

They back their products with a satisfaction guarantee and offer free UK shipping on orders over £40, removing barriers between customers and exceptional matcha. For businesses, wholesale options make their award-winning teas accessible to cafes and retailers.

Education Meets Experience

OMGTea doesn’t just sell matcha—they teach people how to appreciate it. Their website features extensive guides covering everything from cultivation methods to brewing techniques. This educational approach transforms first-time buyers into confident enthusiasts who understand what they’re drinking and why it matters.

About the OMGTea Matcha

OMGTea offers a curated range of organic matcha grades, each crafted for different taste preferences and brewing methods.

Matcha grades

  • AA Grade: blends first and second harvest leaves for a harmonious flavor and vivid green hue, with a smooth, delicate aftertaste ideal for lattes and smoothies.
  • AAA Grade: brilliant color and smooth, mild taste, versatile for both traditional tea and latte creations.
  • AAA+ Grade: crafted exclusively from first harvest leaves, with a vibrant green color and refined taste best appreciated pure as traditional tea.
  • Green Gold: the most premium grade, reserved for the traditional chanoyu preparation.
  • Hojicha Roasted Matcha: a distinctive roasted profile that broadens the range beyond traditional green matcha.

Each grade undergoes meticulous quality control, and the AAA Grade has been described as incredibly smooth with no gritty texture.

Matcha from Japan

Japan

OMGTea sources its matcha directly from Japan, following long-established cultivation methods that emphasize both tradition and environmental stewardship.

Shading and harvest

Tea plants are sheltered under traditional bamboo structures for three to four weeks before harvest, raising the concentration of chlorophyll and L-theanine that give premium matcha its umami and vibrant green color. The most prized leaves come from the shincha first flush, from late April to mid-May, when only the youngest, most delicate leaves at the top of the plant are selected, often by hand.

Processing

Stems and veins are meticulously removed so only the tenderest leaf is retained. The leaves are then slowly milled on traditional ishiusu granite stones, a deliberate method that safeguards the matcha's flavor, nutrition, and bioavailability.

OMGTea History

OMGTea grew from a personal quest by founder Katherine Swift, who began searching in 2009 for natural ways to support her mother's health after a serious illness. That search led her to matcha.

Milestones

  • 2014: Swift founded OMGTea as a family-run venture selling at local farmers' markets.
  • 2020: Its AA Grade matcha earned a 1-Star Great Taste Award.
  • 2025: The brand continues its founding commitment to sustainable, ethical sourcing.
January 1, 2009

Personal Health Quest Begins

Katherine Swift began her personal journey to find natural means of supporting her mother's health following a serious illness, which would eventually lead to the discovery of matcha's potent benefits and inspire the creation of OMGTea.

January 1, 2014

OMGTea Founded

Katherine Swift officially established OMGTea as a family-run venture, initially selling at local farmers' markets. The company was founded on the principle of providing exceptional tea tailored to vibrant lifestyles while emphasizing matcha's inherent health advantages.

January 1, 2020

Great Taste Award Recognition

OMGTea's AA Grade matcha received the prestigious 1-Star Great Taste Award, recognizing the quality and flavor profile of their high-grade organic matcha that blends leaves from both first and second harvests.

January 1, 2025

Continued Commitment to Sustainability

As of 2025, OMGTea maintains its founding commitment to sustainable practices, ethical sourcing, and active participation in environmental stewardship, while continuing to offer a curated selection of organic matcha grades sourced using traditional Japanese methods.

Frequently asked questions

Here are some frequently asked questions and answers.

What matcha grades does OMGTea offer?

OMGTea offers organic Japanese matcha across AA, AAA, and AAA+ grades, along with Green Gold and Hojicha Roasted Matcha. The grades are intended for different preferences and brewing methods. AA suits lattes and smoothies, AAA works for traditional tea or lattes, AAA+ is best appreciated pure, and Green Gold is reserved for chanoyu.

Which OMGTea matcha is best for lattes and smoothies?

OMGTea’s AA Grade is described as ideal for lattes and smoothies. It combines leaves from the first and second harvests, producing a harmonious flavor, vivid green hue, and smooth, delicate aftertaste. AAA Grade is another versatile option because the record identifies it as suitable for both traditional tea and latte creations.

How is OMGTea matcha grown and processed?

OMGTea’s tea plants are shaded under traditional bamboo structures for three to four weeks before harvest. After harvesting, stems and veins are removed so that only tender leaf material remains. The leaves are then slowly milled on traditional ishiusu granite stones, a process intended to protect the matcha’s flavor, nutrition, and bioavailability.

What is OMGTea Green Gold matcha used for?

Green Gold is OMGTea’s most premium matcha grade and is reserved for traditional chanoyu preparation. Within the broader range, AAA+ is also intended for drinking pure as traditional tea, while AAA can be used for either traditional tea or latte recipes. These distinctions help match each grade to a preparation style.

Who founded OMGTea and when?

Katherine Swift founded OMGTea in 2014 as a family-run venture. The business initially sold its products at local farmers’ markets. Its origins followed Swift’s personal search, beginning in 2009, for natural ways to support her mother’s health after a serious illness, a process that eventually led her to matcha.