Nami Matcha
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Matcha produced by Nami Matcha
Nami Matcha offers a carefully curated selection of single-origin matcha products, each sourced from specific regions in Japan and crafted from premium cultivars. The brand emphasizes first harvest leaves, considered the highest quality due to their tender nature and concentrated nutrients.
Core Matcha Products
The Yame First Harvest Matcha represents the brand’s signature offering from Fukuoka’s Yame region. This exceptional matcha utilizes both Okumidori (deep green) and Saemidori cultivars, delivering a complex flavor profile characterized by nutty, earthy, and subtly sweet notes. The mountainous terrain and traditional cultivation methods of the Yame region contribute significantly to this matcha’s distinctive character.
The Nami Okumidori First Harvest Matcha stands as their USDA-certified organic ceremonial grade offering from Kagoshima. Made exclusively from the Okumidori cultivar, this single-origin matcha presents a vibrant green color and delivers a creamy, aromatic, and floral flavor profile. The quality is exceptional enough to be suitable for koicha (thick matcha), the traditional preparation used in formal tea ceremonies.
Beyond traditional matcha, Nami offers Hojicha, a distinctive dark roast tea sourced from Shizuoka, Japan. Unlike matcha which uses the entire leaf, hojicha undergoes a roasting process that creates a mellow, nutty taste with significantly lower caffeine content, offering a different experience for tea enthusiasts.
Quality and Processing
All Nami matcha products feature stone-milled green tea leaves to preserve quality and flavor integrity. The brand’s commitment to first harvest leaves ensures access to the youngest, most tender leaves, resulting in more vibrant color, smoother taste, and higher nutrient concentration compared to later harvests.
History of Nami Matcha
Nami Matcha emerged from an unexpected origin story that began with Ashley Alexander’s 2018 YouTube channel. The phrase extra dynamic” originally described the vibrant energy her siblings brought to her content, but it evolved into something much more significant – the foundational principle of a matcha brand dedicated to infusing daily life with energy, flavor, and color.
Alexander’s journey from content creator to matcha entrepreneur involved extensive travel to Japan and rigorous testing of hundreds of matcha varieties. This hands-on approach to product development reflects her commitment to authenticity and quality, as she personally curated each offering to meet her exacting standards.
The brand proudly represents female AAPI entrepreneurship, positioning itself as more than just another tea company. Nami Matcha strives to transform everyday moments into joyful rituals, embodying the essence of making ordinary experiences extraordinary through carefully crafted, authentic Japanese matcha.
Today, Nami Matcha offers a curated selection of single-origin matcha varieties sourced from renowned Japanese regions. The Yame First Harvest Matcha comes from Fukuoka’s Yame region, utilizing Okumidori and Saemidori cultivars to deliver a nutty, earthy, and subtly sweet flavor profile. The mountainous terrain and traditional cultivation methods of the Yame region contribute to this matcha’s distinctive character.
The brand’s Okumidori First Harvest Matcha represents their USDA-certified organic ceremonial grade offering from Kagoshima. Made exclusively from the Okumidori cultivar – meaning “deep green” – this single-origin matcha presents a vibrant color and creamy, aromatic flavor suitable even for koicha, the thick matcha used in traditional tea ceremonies.
Nami also offers Hojicha, a dark roast with a mellow, nutty taste sourced from Shizuoka, Japan. Unlike matcha, which uses the entire leaf, hojicha is roasted, resulting in a distinct flavor profile and lower caffeine content, expanding the brand’s appeal beyond traditional matcha enthusiasts.
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