Clevr Blends

Clevr Blends emerged from humble beginnings as a pop-up coffee bar traversing the California coast, founded by Hannah Mendoza and Roger Coppola. The company’s transformation from mobile coffee operation to packaged goods powerhouse began when customers consistently requested ways to recreate their adaptogen-infused creations at home.

From Mobile Bar to Market Leader

The founders discovered a significant gap in the market for convenient, health-conscious lattes while operating their mobile coffee bar. This customer-driven insight propelled Mendoza and Coppola to transition from serving drinks on the road to formulating their signature just-add-water blends that would eventually disrupt the instant latte market.

Matcha Excellence from Uji

Central to Clevr Blends’ success is their commitment to sourcing high-quality matcha from Uji, Japan, a region renowned for producing some of the world’s finest green tea. The company partners with small, independent farmers who maintain traditional cultivation methods, including shade-growing and stone milling techniques.

Their matcha production process involves extending the shading period to approximately four weeks before harvest, enhancing chlorophyll and amino acid content for a sweeter, smoother flavor profile. While harvesting leaves after the first flush rather than during the premium ichibancha period, Clevr Blends prioritizes flavor compatibility for their latte formulations over strict ceremonial grade standards.

Strategic Brand Positioning

The company’s approach reflects a pragmatic focus on product development, achieving bolder flavors that complement their adaptogenic latte formulations. Their commitment to slow, time-tested stone milling prevents overheating while preserving both flavor and nutritional content, demonstrating their dedication to quality despite not explicitly claiming ceremonial grade status.