Clevr Blends
Clevr Blends presentation
Clevr Blends emerged from a California coffee bar experiment into a wellness-focused beverage brand that’s redefining how we think about daily rituals. Founded by Hannah Mendoza and Roger Coppola, the company transforms traditional cafe favorites into functional instant lattes packed with adaptogens, mushrooms, and plant-based ingredients that support consistent energy without the crash.
From Pop-Up to Powerhouse
The brand’s origin story began with Mendoza’s personal struggle with coffee-induced anxiety while working long hours at a superfood startup. After relocating from London to California, she discovered the power of adaptogenic herbs and functional mushrooms to regulate energy and mood. Partnering with Coppola, they launched a mobile coffee bar in 2017, traveling across the U.S. and Central America serving handcrafted lattes infused with reishi, lion’s mane, ashwagandha, and L-theanine.
Customers loved how the drinks made them feel but couldn’t recreate them at home. That challenge sparked Clevr Blends‘ instant latte concept—bringing cafe-quality beverages to kitchens nationwide in just 10 seconds.
The Matcha Difference
Their Matcha SuperLatte stands out in the crowded matcha market by combining premium organic matcha with coconut cream, oat milk, and functional adaptogens. Unlike traditional matcha that can cause jitters, Clevr’s formula leverages matcha’s natural L-theanine content alongside healthy fats to deliver steady, sustained energy throughout the day. Each serving provides nervous system support, immune benefits, and mood enhancement—not just caffeine.
Celebrity-Backed Credibility
In 2020, Meghan Markle became Clevr Blends‘ first investor after falling in love with their Golden SuperLatte. When she shared it with Oprah Winfrey, the endorsement catapulted the brand into the national spotlight. Oprah featured Clevr on her Favorite Things list two consecutive years, validating what Mendoza and Coppola had been building since day one.
Today, the Santa Barbara-based company reaches customers through direct-to-consumer subscriptions and 500 Target stores nationwide. All products remain dairy-free, made with an all-female co-packing partner, and formulated in-house by Mendoza herself. The brand also gives back through $5,000 microgrants supporting food justice initiatives in Santa Barbara County.
Clevr Blends proves that wellness and convenience can coexist—delivering approachable, affordable, and healthier alternatives to traditional coffee shop experiences, one adaptogenic latte at a time.
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Matcha produced by Clevr Blends
Clevr Blends offers the Matcha SuperLatte, an adaptogenic instant latte that combines high-quality matcha with functional ingredients for both flavor and wellness benefits. The company disrupted the instant latte market by delivering cafe-quality beverages that customers can prepare at home with just-add-water convenience.
The Matcha SuperLatte features matcha sourced from Uji (宇治), Japan, a region renowned for producing some of the world’s finest green tea. While Clevr Blends does not explicitly market their matcha as “ceremonial grade,” they maintain that it comes from the same farms and plants that produce top-tier ceremonial matcha. However, their leaves are harvested from a slightly different part of the tea plant, prioritizing a stronger, smoother flavor profile that complements their latte formulations.
The company’s approach reflects a pragmatic focus on flavor and blend compatibility rather than strict adherence to ceremonial standards. By harvesting leaves after the first flush (ichibancha), they achieve a bolder taste that works well in their instant latte format. The matcha undergoes traditional stone milling using granite mills, a slow process that prevents overheating and preserves both flavor and nutrients.
Clevr Blends extends the shading period to approximately four weeks before harvest, enhancing the leaves’ chlorophyll and amino acid content. This extended shading results in higher nutrient concentration and contributes to the matcha’s sweeter, smoother profile. The company partners with small, independent farmers who adhere to traditional cultivation methods including shade-growing and stone milling techniques.
History of Clevr Blends
Clevr Blends emerged from humble beginnings as a pop-up coffee bar traversing the California coast, founded by Hannah Mendoza and Roger Coppola. The company’s transformation from mobile coffee operation to packaged goods powerhouse began when customers consistently requested ways to recreate their adaptogen-infused creations at home.
From Mobile Bar to Market Leader
The founders discovered a significant gap in the market for convenient, health-conscious lattes while operating their mobile coffee bar. This customer-driven insight propelled Mendoza and Coppola to transition from serving drinks on the road to formulating their signature just-add-water blends that would eventually disrupt the instant latte market.
Matcha Excellence from Uji
Central to Clevr Blends’ success is their commitment to sourcing high-quality matcha from Uji, Japan, a region renowned for producing some of the world’s finest green tea. The company partners with small, independent farmers who maintain traditional cultivation methods, including shade-growing and stone milling techniques.
Their matcha production process involves extending the shading period to approximately four weeks before harvest, enhancing chlorophyll and amino acid content for a sweeter, smoother flavor profile. While harvesting leaves after the first flush rather than during the premium ichibancha period, Clevr Blends prioritizes flavor compatibility for their latte formulations over strict ceremonial grade standards.
Strategic Brand Positioning
The company’s approach reflects a pragmatic focus on product development, achieving bolder flavors that complement their adaptogenic latte formulations. Their commitment to slow, time-tested stone milling prevents overheating while preserving both flavor and nutritional content, demonstrating their dedication to quality despite not explicitly claiming ceremonial grade status.
5 events from Clevr Blends's history
January 2019
Pop-Up Coffee Bar Launch
Hannah Mendoza and Roger Coppola founded Clevr Blends as a mobile pop-up coffee bar traversing the California coast, serving adaptogen-infused beverages that would become the foundation for their future product line.
January 2020
Transition to Packaged Goods
Following consistent customer demand for at-home preparation options, the founders pivoted from their mobile coffee bar operation to developing signature just-add-water blends, marking their entry into the packaged goods market.
January 2021
Oprah's Favorite Things Recognition
Clevr Blends received repeated endorsements from Oprah Winfrey, being featured on her prestigious ‘Favorite Things’ list, significantly amplifying brand visibility and credibility in the wellness beverage market.
June 2021
Meghan Markle Strategic Investment
Meghan, the Duchess of Sussex, made a strategic investment in Clevr Blends and became a brand advocate, further elevating the company’s profile and demonstrating high-profile confidence in their adaptogenic latte concept.
January 2022
Clinical Trials Investment
The company invested in clinical trials to substantiate their product health claims, demonstrating their commitment to scientific validation of their adaptogenic and superfood ingredients’ benefits.
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