ZenLeaf Matcha
ZenLeaf Matcha presentation
The Beginning
ZenLeaf Matcha was born from founder Sarah Chen’s transformative three-year journey living in Uji, Japan. After leaving a corporate marketing career in San Francisco, Sarah immersed herself in Japanese tea culture, studying under master tea farmers and earning her certification from the Urasenke Tea School.
During her time in Japan, Sarah became troubled by the disconnect between authentic Japanese matcha and what was being sold in Western markets—often lower-quality powder from China marketed as “Japanese matcha,” or genuine Japanese matcha sold at prohibitively expensive prices.
The Mission
Sarah founded ZenLeaf with a clear mission:
“To make authentic, ceremonial-quality Japanese matcha accessible and affordable, while ensuring fair compensation for the farmers who dedicate their lives to this ancient craft.”
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History of ZenLeaf Matcha
Company Timeline
2018 – Company founded; partnership established with Takahashi Tea Estate
2019 – Launched e-commerce store; first 1,000 customers
2020 – Achieved USDA Organic and Fair Trade certifications
2021 – Expanded into Whole Foods Market (50 locations)
2022 – Launched culinary grade line; opened partnerships with 200+ cafes
2023 – Reached 50,000 total customers; planted 150,000th tree
2024 – Introduced sustainable packaging initiative; expanded to European market
2025 – Planning brick-and-mortar tea house concept in Portland, OR
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