Ippodo Tea
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Matcha produced by Ippodo Tea
Ippodo Tea offers a meticulously curated selection of matcha blends, each crafted with over 300 years of tea-making expertise dating back to 1717. Under the guidance of Masakazu Watanabe, a direct descendant of founder Rihei Watanabe, the company continues to uphold its tradition of exceptional quality.
Signature Matcha Collection
New Harvest Matcha captures the vibrant essence of freshly picked 2025 tea leaves, ground immediately after harvest. This seasonal offering delivers a fragrant aroma with lively, invigorating flavors featuring grassy and vegetal notes with subtle sweetness. Best prepared as usucha (thin tea) at 70°C to prevent bitterness.
Nodoka Matcha represents versatility in a cup, striking a harmonious balance between umami, sweetness, and gentle astringency. Its medium body makes it equally suitable for traditional usucha preparation and modern latte applications. For optimal emulsification, whisk vigorously using water at 80°C.
Organic Matcha delivers a pure, unadulterated experience with crisp, astringent character reflecting the natural essence of organically grown leaves. This blend offers less sweetness and more vegetal notes than other varieties, appealing to those seeking traditional matcha flavors. Certified under Japanese Agricultural Standard (JAS) for organic products.
Sayaka serves as an ideal introduction to Ippodo’s matcha world, offering a smooth blend of umami with subtle astringency hints. Its balanced flavor profile showcases notes of seaweed and mild nuttiness, making it equally enjoyable as usucha or koicha (thick tea). For koicha preparation, use water at 60°C to enhance sweetness and umami.
Ummon-no-Mukashi represents the pinnacle of Ippodo’s craftsmanship, highly esteemed by seasoned connoisseurs. This prized blend offers complex depth with rich umami, subtle sweetness, and a lingering, mellow finish. Best appreciated as koicha using water at 50°C with slow, deliberate whisking technique.
Each blend undergoes rigorous quality control measures throughout production, from leaf selection to final grinding, ensuring consistent excellence that has earned Ippodo recognition as the #1 Japanese matcha brand for 2025 according to industry rankings.
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History of Ippodo Tea
Ippodo Tea stands as one of Kyoto’s most venerated tea institutions, with roots stretching back over three centuries. The company’s remarkable journey began in 1717 when Rihei Watanabe established a modest shop called Omiya, initially focusing on both tea and ceramics in the heart of Japan’s ancient capital.
The Evolution of a Tea Dynasty
As Japan’s tea culture flourished throughout the 18th century, Omiya’s focus gradually shifted. While ceramics had been an important part of the business, tea began to capture the founder’s passion and expertise. The shop’s dedication to quality tea became increasingly apparent, attracting discerning customers who appreciated the careful selection and preparation methods.
The defining moment in the company’s history came in 1846, when the shop received its iconic name from an unexpected source. Prince Yamashina, a devoted patron who had developed a deep appreciation for the shop’s exceptional tea, bestowed the name Ippodo upon the establishment. The name, meaning preserve one,” reflected the Prince’s wish for the shop to forever uphold the tradition of providing exceptional tea to its customers.
Navigating Historical Challenges
Throughout its illustrious history, Ippodo has demonstrated remarkable resilience in the face of Japan’s dramatic social and economic transformations. During the Meiji Restoration, when Japan opened its doors to Western influence and modernization, the company skillfully navigated the influx of new ideas and technologies while steadfastly preserving its traditional tea-making methods.
This balance between tradition and adaptation has remained a cornerstone of Ippodo’s philosophy. More recently, the company has tackled modern challenges including matcha supply shortages and the proliferation of unauthorized sellers on online platforms, demonstrating its continued commitment to protecting brand integrity and maintaining quality standards.
Generational Continuity
Today, Masakazu Watanabe, a direct descendant of founder Rihei Watanabe, helms Ippodo as president and master blender. This generational continuity ensures that the company’s legacy of quality and tradition endures, while the accumulated wisdom of over 300 years of tea craftsmanship continues to guide every aspect of production.
The Watanabe family’s dedication spans centuries, with each generation adding their own expertise while preserving the fundamental principles that Prince Yamashina recognized in 1846. This unbroken chain of knowledge and commitment has made Ippodo not just a tea company, but a living repository of Japanese tea culture and tradition.
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