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Milia Matcha emerged in November 2023 with a clear mission: bring authentic Japanese matcha to France without compromise. Founded by Andie Ella, the brand achieved what few startups accomplish—becoming France’s #1 Japanese matcha within months of launch.
While many brands mix cultivars or source from multiple regions, Milia Matcha takes a focused approach. Every product features Okumidori matcha exclusively sourced from Mie Prefecture, one of Japan’s most respected tea-growing regions. This single-cultivar commitment ensures consistent flavor profiles and quality standards across the entire product line.
Okumidori translates to “deep green,” and the cultivar lives up to its name. Known for producing vibrant color and balanced umami notes, this varietal represents a deliberate choice that sets Milia Matcha apart in an increasingly crowded market.
Milia Matcha works directly with producers in Mie Prefecture, eliminating intermediaries that can compromise freshness and inflate costs. This direct-sourcing model creates transparency from farm to cup while supporting traditional Japanese tea cultivation methods.
The brand’s rapid rise to market leadership reflects more than smart sourcing. It demonstrates how French consumers respond when they encounter genuine quality backed by traceable origins and consistent execution.
The brand centers its offerings around premium Japanese matcha products, each reflecting the same commitment to the Okumidori cultivar and Mie Prefecture sourcing. This focused approach means customers know exactly what they’re getting—no surprises, no compromises.
Becoming France’s leading Japanese matcha brand in under a year isn’t luck. Milia Matcha earned this position by refusing to cut corners, maintaining direct relationships with growers, and delivering on the promise of authentic Japanese quality. For matcha enthusiasts seeking the real thing, Andie Ella’s vision has created a brand that honors tradition while meeting modern expectations.
Founded in November 2023 by Andie Ella, Milia Matcha has rapidly established itself as France’s leading Japanese matcha brand according to Forbes France. The brand offers an exceptional range of ceremonial-grade matcha products, all crafted from the rare Okumidori (奥緑) cultivar sourced exclusively from Japan.
The brand’s signature approach combines 100% Japanese matcha without bitterness with innovative flavor profiles. Andie Ella developed her secret recipe after extensive travels to Japan and years of testing dozens of matcha varieties. Each flavored variant maintains the integrity of the ceremonial-grade base while introducing subtle, harmonious taste notes.
All Milia Matcha products use the Okumidori cultivar, prized for its naturally sweet flavor profile and minimal bitterness. The brand emphasizes ceremonial grade quality across its entire range, ensuring consistent excellence whether customers choose the classic or flavored varieties. The matcha undergoes traditional processing methods including careful shading, hand-picking of the finest leaves during ichibancha (first harvest), and stone grinding to achieve the signature smooth texture.
For more information about Milia Matcha’s commitment to quality, visit their official website.
Milia Matcha represents a remarkable success story in the French matcha market, transforming a personal passion into the country’s leading Japanese matcha brand in under a year. Founded in November 2023 by Andie Ella, the brand pays tribute to her grandmother, Émilia, combining minimalist aesthetics with modern tea culture.
Andie’s journey began with her popular “Madame Matcha” YouTube channel, where she shared matcha recipes and insights. A pivotal trip to Japan led her to the Okumidori cultivar, prized for its natural sweetness and low bitterness, and inspired her to launch Milia Matcha with a commitment to 100% authentic Japanese tea.
Each batch is carefully sourced from Mie Prefecture, ensuring premium quality and ethical practices. The company emphasizes transparency across its supply chain and supports the Rêves association, dedicating a portion of profits to granting wishes for seriously ill children.
Media coverage followed, with features in Forbes France and Sortiraparis.com, solidifying Milia Matcha’s reputation and accelerating its growth in the competitive market.
Milia Matcha was founded on November 10, 2023 by Andie Ella, inspired by her grandmother Émilia and her passion for authentic Japanese matcha made from the Okumidori cultivar.
In January 2024, Milia Matcha was recognized by Forbes France as the number one Japanese matcha brand in France, marking a significant milestone in its early history.
Milia Matcha introduced new flavored ceremonial matcha products in May 2024, combining traditional matcha quality with innovative tastes like strawberry and vanilla.
On September 30, 2024, Milia Matcha received extensive media coverage including features in Forbes France and Sortiraparis.com, further boosting its visibility and credibility.
Find below images and videos uploaded by Milia Matcha as of January 2026.
Find below some answers to the most common questions about Milia Matcha.
Milia Matcha sources exclusively from the Okumidori cultivar grown in Mie Prefecture, Japan. This noble and rare cultivar is prized for its naturally sweet flavor profile and minimal bitterness, which aligns perfectly with founder Andie Ella’s vision of offering 100% Japanese matcha without any bitterness. The Okumidori’s unique characteristics allow Milia Matcha to create their signature taste that distinguishes them from brands using more common cultivars like Yabukita or Samidori.
The brand name Milia Matcha is a heartfelt tribute to founder Andie Ella’s grandmother, Émilia. Founded in November 2023, the brand embodies a feminine and minimalist aesthetic that reflects this personal connection. This family heritage adds a unique emotional dimension to the brand, setting it apart from other matcha companies with more commercial origins.
Milia Matcha offers an innovative selection of flavored ceremonial matcha varieties that blend tradition with modern tastes:
These gourmands parfums (gourmet flavors) harmonize delicately with the subtlety of their Okumidori matcha base, creating a tonic and comforting effect while maintaining ceremonial quality standards.
Forbes France recognized Milia Matcha as the number one Japanese matcha tea brand in France due to their remarkable achievement of conquering the French market in less than a year since their November 2023 founding. This recognition reflects their swift rise through quality sourcing from Mie Prefecture, innovative flavored ceremonial varieties, and Andie Ella’s authentic passion shared through her Madame Matcha YouTube channel.
Milia Matcha demonstrates their commitment to responsible business practices by donating a portion of their profits to Rêves, an association dedicated to fulfilling the dreams of sick children. This partnership, combined with their collaboration with local French businesses and emphasis on supply chain transparency, showcases how the brand integrates social responsibility into their core mission beyond just selling premium matcha.
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