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Milia Matcha

Milia Matcha, launched in November 2023 by Andie Ella, quickly became France’s #1 Japanese matcha, sourcing premium Okumidori matcha from Mie Prefecture.

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Matcha produced by Milia Matcha

Milia Matcha Product Collection

Founded in November 2023 by Andie Ella, Milia Matcha has rapidly established itself as France’s leading Japanese matcha brand according to Forbes France. The brand offers an exceptional range of ceremonial-grade matcha products, all crafted from the rare Okumidori (奥緑) cultivar sourced exclusively from Japan.

Core Product Line

  • Matcha Cérémonie – The foundational ceremonial grade matcha ($40 for 30g, $112 for 100g)
  • Matcha Cérémonie Vanille – Vanilla-infused ceremonial matcha ($42 for 30g, $117 for 100g)
  • Matcha Cérémonie Fraise – Strawberry-flavored ceremonial matcha ($42 for 30g, $117 for 100g)
  • Matcha Cérémonie Chocolat Blanc – White chocolate ceremonial matcha ($42 for 30g, $117 for 100g)
  • Les Essentiels – Complete starter kit ($60)

The brand’s signature approach combines 100% Japanese matcha without bitterness with innovative flavor profiles. Andie Ella developed her secret recipe after extensive travels to Japan and years of testing dozens of matcha varieties. Each flavored variant maintains the integrity of the ceremonial-grade base while introducing subtle, harmonious taste notes.

Quality Standards

All Milia Matcha products use the Okumidori cultivar, prized for its naturally sweet flavor profile and minimal bitterness. The brand emphasizes ceremonial grade quality across its entire range, ensuring consistent excellence whether customers choose the classic or flavored varieties. The matcha undergoes traditional processing methods including careful shading, hand-picking of the finest leaves during ichibancha (first harvest), and stone grinding to achieve the signature smooth texture.

For more information about Milia Matcha’s commitment to quality, visit their official website.

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History of Milia Matcha

Milia Matcha represents a remarkable success story in the French matcha market, transforming a personal passion into the country’s leading Japanese matcha brand in under a year. Founded in November 2023 by Andie Ella, the brand pays tribute to her grandmother, Émilia, combining minimalist aesthetics with modern tea culture.

Andie’s journey began with her popular “Madame Matcha” YouTube channel, where she shared matcha recipes and insights. A pivotal trip to Japan led her to the Okumidori cultivar, prized for its natural sweetness and low bitterness, and inspired her to launch Milia Matcha with a commitment to 100% authentic Japanese tea.

Each batch is carefully sourced from Mie Prefecture, ensuring premium quality and ethical practices. The company emphasizes transparency across its supply chain and supports the Rêves association, dedicating a portion of profits to granting wishes for seriously ill children.

Media coverage followed, with features in Forbes France and Sortiraparis.com, solidifying Milia Matcha’s reputation and accelerating its growth in the competitive market.

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Clevr Blends, founded by Hannah Mendoza and Roger Coppola, transformed from a California pop-up coffee bar into an adaptogenic matcha latte powerhouse.
Golde, founded in 2017 by Trinity Mouzon Wofford and Issey Kobori, democratizes wellness with ceremonial-grade matcha from Uji, Kyoto and superfood blends.

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