Zen Green Tea

The Australian Matcha Revolution

In 2012, Erin founded Zen Green Tea with a clear mission: to introduce authentic, high-grade Japanese matcha to the Australian market. This wasn’t merely about importing a product, but about curating an experience that would connect Australians with centuries-old Japanese tea traditions.

From Startup to National Recognition

The brand’s ascent was remarkable. Within years of its founding, Zen Green Tea had captured the attention of both consumers and media. The company’s breakthrough moment came when it was featured on the popular television show My Kitchen Rules” and recognized as Australia’s “best matcha.” This recognition validated Erin’s vision and commitment to quality.

Sourcing Excellence from Kyoto

Zen Green Tea’s matcha originates from the verdant slopes of Kyoto, Japan, where tea cultivation represents a harmonious blend of tradition and precision. The company partners with small family-run tea farms, supporting traditional agricultural practices while ensuring consistent quality. The leaves undergo the traditional oishita (shading) cultivation process, where plants are covered with canopies to limit sunlight exposure in the weeks before harvest.

The Premium Grade Philosophy

Rather than pursuing the highest ceremonial grades, Zen Green Tea deliberately chose premium grade matcha for its product line. This grade, often sourced from the second harvest, contains elevated levels of catechins – powerful antioxidants that contribute to matcha’s health benefits. The decision reflects the company’s philosophy of making high-quality matcha accessible for daily consumption while maintaining exceptional nutritional value.

Processing Heritage

Every batch of Zen Green Tea matcha follows time-honored processing methods. The leaves are hand-picked to ensure only the youngest, most tender specimens are selected. They are then strictly graded before being transformed using traditional stone mills into the fine, vibrant green powder that defines quality matcha. This meticulous process preserves the tea’s natural compounds and delivers the brand’s signature smooth energy release.

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