Vivid Matcha

Product Range and Quality

Vivid Matcha offers organic, ceremonial-grade matcha available in multiple convenient formats including tea bags, powders, and ready-to-drink options. The brand positions itself as a quality matcha provider, focusing on mental clarity and wellbeing benefits.

Distribution and Availability

Vivid Matcha products are widely available through major retail platforms including Amazon, Holland & Barrett, Tesco, and Alibaba. This extensive distribution network makes their matcha products accessible to consumers across the UK and beyond.

Traditional Matcha Production Methods

The matcha creation process follows traditional Japanese methods, beginning with the critical oishita saibai (shade-growing cultivation) technique. Tea plants are shielded from direct sunlight for weeks before harvest, which significantly boosts chlorophyll and L-theanine levels, creating the characteristic vibrant green color and distinctive umami flavor profile.

Harvesting Excellence

The finest matcha comes from ichibancha (first flush leaves), harvested in early May. These tender young leaves are carefully hand-picked by skilled workers who select only the highest quality leaves while avoiding any damage that could compromise the delicate flavor and bright color of the final product.

Processing and Stone Grinding

After harvesting, leaves undergo steaming and drying to become tencha. The subsequent destemming and deveining process is labor-intensive, followed by the crucial stone-grinding phase using granite mills. This grinding occurs in temperature-controlled environments at precisely 10 degrees Celsius to prevent overheating and preserve delicate flavors and aromas.

The stone grinding process operates at exactly 48 revolutions per minute, producing only 30 grams of powder per hour per stone grinder. This slow, controlled speed protects the matcha’s delicate properties from heat degradation, ensuring optimal quality retention. Learn more about traditional stone grinding methods.

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