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Matcha produced by Twinings
Twinings offers Organic Matcha Powder in a convenient 30g package, positioning itself as a ceremonial grade organic green tea powder that bridges traditional Japanese tea culture with contemporary British tea heritage. This fine ground tea displays a vibrant lime green color that immediately signals its quality and freshness.
The flavor profile of Twinings matcha reveals complex tasting notes characterized by fresh, grassy elements complemented by a subtle savory finish. This sophisticated taste profile makes it versatile for both traditional preparation and modern applications. Twinings suggests enjoying their matcha in lattes, smoothies, or shakes, catering to contemporary consumer preferences while maintaining the integrity of this ancient Japanese beverage.
For traditional preparation, Twinings recommends placing 1g of matcha powder in a bowl, adding 70ml of boiled water cooled to between 70°C-80°C, and mixing in a W motion with a bamboo whisk. This method honors the traditional chanoyu (tea ceremony) preparation while making it accessible to home practitioners.
The matcha contains higher caffeine content compared to regular green tea, though the presence of L-theanine helps mitigate stimulating effects, promoting a calm, focused state. This unique amino acid profile distinguishes quality matcha from other caffeinated beverages, offering sustained energy without the typical crash associated with coffee.
History of Twinings
Twinings stands as Britain’s most enduring tea institution, with roots that stretch back over three centuries. The story begins not with tea, but with the Twining family of Gloucestershire, where they worked as weavers and fulling millers before destiny called them to London.
In 1706, Thomas Twining made a bold decision that would reshape British tea culture forever. He transformed a humble coffee shop into what would become a tea empire, establishing Britain’s first known tea room at No. 216 Strand, London – a historic location that remarkably still operates today as the brand’s flagship store.
The company’s visual identity became legendary when the iconic Twinings logo was created in 1787, earning the distinction of being the world’s oldest corporate logo in continuous use. This remarkable achievement speaks to the brand’s unwavering commitment to tradition and consistency across generations.
Twinings’ innovation in tea blending reached new heights in 1831 when they claimed to have invented Earl Grey tea, a blend that would become synonymous with British tea culture. The brand’s prestige was further cemented through their Royal Warrant, establishing them as purveyors to the British monarchy.
Today, Twinings operates under Associated British Foods, a global food and beverage conglomerate, while maintaining their commitment to quality sourcing. Their matcha journey represents a modern chapter in this historic tale, with ceremonial grade organic matcha powder sourced directly from family farms in Kagoshima and Shizuoka, Japan.
The brand’s matcha offerings feature a vibrant lime green color with complex flavor notes characterized by fresh, grassy notes and a subtle savory finish. This represents Twinings’ adaptation to contemporary tastes while honoring traditional Japanese matcha (抹茶) production methods.
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