Thea Matcha

A Trans-Pacific Culinary Bridge

Thea Matcha represents the vision of two Kiwi cousins who sought to bridge their Japanese heritage with their New Zealand upbringing. As first-generation immigrants, they were driven by a genuine desire to share an authentic cultural experience rather than mere entrepreneurial ambition.

The catalyst for their journey came through a deep connection with family in Japan, which revealed a significant void in the New Zealand market: the lack of access to truly high-grade matcha that transcended simplistic categorizations. The founders recognized that the conventional culinary” versus “ceremonial” dichotomy failed to capture the nuanced spectrum of matcha flavors available.

Sourcing Excellence from Two Distinct Terroirs

Thea Matcha distinguishes itself by sourcing from two distinct Japanese prefectures, each offering unique sensory signatures. From Kyoto, the historical epicenter of matcha cultivation, they source matcha that embodies harmonious equilibrium with medium astringency, pronounced umami (savory richness), and earthy undertones that evoke the region’s fertile soils.

From Mie Prefecture, located along Japan’s eastern coastline, they source matcha characterized by delicate sweetness and subtle complexity. This region’s advantageous coastal position, pristine mountain water, and expansive fertile plains create a unique terroir that imparts floral nuances to the matcha.

Community Engagement and Education

The brand has demonstrated dedication to community engagement and education through collaborations with local patisseries, enriching New Zealand’s culinary landscape. Their approach goes beyond simply selling matcha; they offer an authentic cultural experience that celebrates Japan’s rich tea tradition.

Thea Matcha has gained recognition in New Zealand media, being featured in publications such as Viva, The Edge, Ensemble, and Kia Ora, establishing their reputation as purveyors of quality matcha in the New Zealand market.

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