Tenzo Tea

Tenzo Tea emerged in 2016 from a simple yet profound realization by two UCLA volleyball teammates, Steve O’Dell and Robbie Page. Frustrated with the energy roller coaster induced by coffee – the jitters followed by inevitable crashes – they embarked on a quest for a more harmonious and enduring energy source.

Their discovery of matcha marked the beginning of a mission to democratize access to healthy energy, delivering sustained vitality without the drawbacks of traditional caffeine sources. The nascent company faced dual challenges: securing a consistent supply of premium matcha and dispelling consumer unfamiliarity with its benefits.

A watershed moment arrived with their strategic embrace of a direct-to-consumer (DTC) business model. This calculated maneuver afforded them meticulous oversight of product integrity, the forging of a distinctive brand identity, and the cultivation of enduring customer relationships. This intimate connection facilitated the gathering of invaluable real-time feedback, informing iterative refinements to both product development and marketing strategies.

Tenzo Tea forges alliances with small-scale, multigenerational family farms nestled within Kagoshima, a region celebrated for its microclimate and volcanic soil composition. These familial custodians of tea cultivation possess over 400 years of accumulated wisdom, ensuring the procurement of leaves of unparalleled quality.

The company maintains production standards through its FSSC 22000 certified facility in Uji, Kyoto, Japan. This certification reflects their commitment to rigorous testing and adherence to the highest standards for clean ingredient nutrition and complete traceability.

Progressively, their mission has expanded, encompassing a profound dedication to sustainability, ethical sourcing, and relentless self-improvement, all encapsulated within their guiding ethos: ‘Better Every Day.’