Sunday Natural/Yoshi En
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Matcha produced by Sunday Natural/Yoshi En
Sunday Natural/Yoshi En offers a carefully curated selection of matcha that spans from everyday enjoyment to ceremonial excellence. Their product range demonstrates a deep understanding of matcha quality grades and traditional Japanese tea culture.
Matcha Product Range
The brand’s matcha collection includes Premium, Super Premium, and Ceremonial grade matcha, each serving different purposes and occasions. The Super Premium selection features their prized ceremonial matcha ikkyu (first class), representing the pinnacle of their craft and commitment to quality.
Their flagship product, Haruno blend, showcases their dedication to consistent excellence through careful annual rebalancing. This blend demonstrates their master blender approach, similar to a perfumer working with rare essences to create the perfect composition each year.
Processing Excellence
Sunday Natural/Yoshi En employs traditional processing methods informed by modern science. The tencha (tea leaves destined for matcha) undergo weeks of careful shading to amplify chlorophyll and L-theanine content. The steaming process follows the asamushi method, lasting only 20-40 seconds to preserve delicate flavor nuances.
The Ikkyu ceremonial grade undergoes traditional stone milling in Uji using granite stones, ensuring optimal nutrient retention and achieving the signature velvety texture that defines premium matcha.
Cultivar Composition
Their matcha features carefully selected cultivars including Saemidori, Okumidori, and Yabukita. Each cultivar contributes unique characteristics to the final blend, with the Haruno blend being meticulously rebalanced each year to maintain consistent quality despite natural variations in harvest.
Flavor Profile
Sunday Natural/Yoshi En’s matcha delivers a complex sensory experience featuring elegant bitterness balanced with subtle sweetness and revitalizing energy. The Super Premium grades offer fully developed umami – a savory depth that creates a lasting impression on the palate, moving far beyond simple green tea flavor” to achieve true ceremonial quality.
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History of Sunday Natural/Yoshi En
Sunday Natural/Yoshi En represents a unique fusion of German precision and Japanese tradition, born from a deep respect for authentic tea culture. The brand emerged from Sunday Natural as an independent entity, signifying a focused pursuit of single-origin excellence that caters to discerning clientele who value both quality and ethical provenance.
Founded by Jörg Schweikart in 2013, Yoshi En (meaning good garden” in Japanese) was conceived alongside Sunday Natural, and today the two sister companies maintain a close connection. The Yoshi En team brings together more than 20 tea experts from over 10 countries, united in their mission to preserve centuries-old tea culture while ensuring its continued relevance in contemporary life.
The brand’s philosophy extends beyond mere commerce – they see themselves not only as purveyors of quality teas and accessories but also as ambassadors for contemporary tea culture and wholesome living. Their commitment to organic practices is verified through EU organic certification and JAS (Japanese Agricultural Standard) certification since 1985, serving as tangible proof of their dedication to sustainable and responsible practices.
Sunday Natural/Yoshi En champions direct relationships with family-run farms in Kagoshima and Shizuoka, ensuring fair wages and safe working conditions as prerequisites for partnership. Their rigorous selection process emphasizes organic cultivation and a nuanced understanding of terroir, with all products undergoing testing in independent German labs adhering to HACCP food safety guidelines.
The brand’s matcha offerings span from premium grades suitable for everyday indulgence to super premium selections reserved for special occasions. Their ceremonial grade embodies the pinnacle of their craft, featuring the prized ceremonial matcha ikkyu that undergoes traditional granite stone milling in Uji to ensure optimal nutrient retention and velvety texture.
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