Sunday Natural/Yoshi En
Sunday Natural/Yoshi En presentation
Sunday Natural/Yoshi En represents a unique fusion of German precision and Japanese tea tradition, founded in 2013 by Jörg Schweikart. What began as a deep respect for authentic tea culture has evolved into a mission to deliver premium organic matcha from Kagoshima’s finest estates to discerning tea enthusiasts worldwide.
Where German Rigor Meets Japanese Mastery
The brand’s philosophy centers on single-origin excellence sourced directly from family-run farms in Japan’s most celebrated tea regions. Yoshi En (meaning “good garden” in Japanese) brings together more than 20 tea experts from over 10 countries who share an unwavering commitment to quality and tradition.
Every tea undergoes rigorous testing in independent German laboratories following HACCP food safety guidelines. This meticulous approach ensures that each harvest meets the highest standards for purity and potency, free from pesticides and harmful substances.
Certified Organic, Authentically Japanese
All Sunday Natural/Yoshi En matcha carries both EU organic certification and JAS (Japanese Agricultural Standard) certification dating back to 1985. The brand offers a carefully curated range spanning Premium, Super Premium, and Ceremonial grade matcha, with their flagship Haruno blend rebalanced annually by master blenders to maintain consistent excellence despite natural harvest variations.
The crown jewel of their collection, the Ikkyu ceremonial grade, undergoes traditional stone milling in Uji using granite stones. This time-honored process preserves delicate nutrients while achieving the signature velvety texture that defines exceptional matcha.
Direct Relationships, Fair Practices
Sunday Natural/Yoshi En champions direct partnerships with tea farmers in Kagoshima and Shizuoka, ensuring fair wages and safe working conditions. Their team personally visits partner farms to cultivate relationships that yield exclusive small-batch rarities unavailable elsewhere.
The tencha leaves destined for matcha undergo weeks of careful shading to amplify chlorophyll and L-theanine content. Processing follows the traditional asamushi steaming method—lasting just 20-40 seconds—to preserve delicate flavor nuances.
Complex Flavor, Conscious Sourcing
Each blend features carefully selected cultivars including Saemidori, Okumidori, and Yabukita, contributing unique characteristics to create complex flavor profiles. The result delivers elegant bitterness balanced with subtle sweetness and fully developed umami—a savory depth that creates lasting impressions far beyond simple green tea flavor.
For matcha enthusiasts seeking authenticity backed by scientific rigor, Sunday Natural/Yoshi En offers more than premium tea—they provide a bridge between centuries-old Japanese tradition and modern quality assurance.
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Matcha produced by Sunday Natural/Yoshi En
Sunday Natural/Yoshi En offers a carefully curated selection of matcha that spans from everyday enjoyment to ceremonial excellence. Their product range demonstrates a deep understanding of matcha quality grades and traditional Japanese tea culture.
Matcha Product Range
The brand’s matcha collection includes Premium, Super Premium, and Ceremonial grade matcha, each serving different purposes and occasions. The Super Premium selection features their prized ceremonial matcha ikkyu (first class), representing the pinnacle of their craft and commitment to quality.
Their flagship product, Haruno blend, showcases their dedication to consistent excellence through careful annual rebalancing. This blend demonstrates their master blender approach, similar to a perfumer working with rare essences to create the perfect composition each year.
Processing Excellence
Sunday Natural/Yoshi En employs traditional processing methods informed by modern science. The tencha (tea leaves destined for matcha) undergo weeks of careful shading to amplify chlorophyll and L-theanine content. The steaming process follows the asamushi method, lasting only 20-40 seconds to preserve delicate flavor nuances.
The Ikkyu ceremonial grade undergoes traditional stone milling in Uji using granite stones, ensuring optimal nutrient retention and achieving the signature velvety texture that defines premium matcha.
Cultivar Composition
Their matcha features carefully selected cultivars including Saemidori, Okumidori, and Yabukita. Each cultivar contributes unique characteristics to the final blend, with the Haruno blend being meticulously rebalanced each year to maintain consistent quality despite natural variations in harvest.
Flavor Profile
Sunday Natural/Yoshi En’s matcha delivers a complex sensory experience featuring elegant bitterness balanced with subtle sweetness and revitalizing energy. The Super Premium grades offer fully developed umami – a savory depth that creates a lasting impression on the palate, moving far beyond simple “green tea flavor” to achieve true ceremonial quality.
History of Sunday Natural/Yoshi En
Sunday Natural/Yoshi En represents a unique fusion of German precision and Japanese tradition, born from a deep respect for authentic tea culture. The brand emerged from Sunday Natural as an independent entity, signifying a focused pursuit of single-origin excellence that caters to discerning clientele who value both quality and ethical provenance.
Founded by Jörg Schweikart in 2013, Yoshi En (meaning “good garden” in Japanese) was conceived alongside Sunday Natural, and today the two sister companies maintain a close connection. The Yoshi En team brings together more than 20 tea experts from over 10 countries, united in their mission to preserve centuries-old tea culture while ensuring its continued relevance in contemporary life.
The brand’s philosophy extends beyond mere commerce – they see themselves not only as purveyors of quality teas and accessories but also as ambassadors for contemporary tea culture and wholesome living. Their commitment to organic practices is verified through EU organic certification and JAS (Japanese Agricultural Standard) certification since 1985, serving as tangible proof of their dedication to sustainable and responsible practices.
Sunday Natural/Yoshi En champions direct relationships with family-run farms in Kagoshima and Shizuoka, ensuring fair wages and safe working conditions as prerequisites for partnership. Their rigorous selection process emphasizes organic cultivation and a nuanced understanding of terroir, with all products undergoing testing in independent German labs adhering to HACCP food safety guidelines.
The brand’s matcha offerings span from premium grades suitable for everyday indulgence to super premium selections reserved for special occasions. Their ceremonial grade embodies the pinnacle of their craft, featuring the prized ceremonial matcha ikkyu that undergoes traditional granite stone milling in Uji to ensure optimal nutrient retention and velvety texture.
4 events from Sunday Natural/Yoshi En's history
January 1985
JAS Organic Certification Established
The foundation for Sunday Natural/Yoshi En’s commitment to organic practices was established with JAS (Japanese Agricultural Standard) organic certification, demonstrating decades of dedication to sustainable and responsible tea cultivation practices.
January 2013
Yoshi En Founded by Jörg Schweikart
Born out of a passion for tea, Jörg Schweikart conceived Yoshi En in 2013 alongside Sunday Natural. This marked the beginning of a unique fusion of German precision and Japanese tradition, with the brand name meaning ‘good garden’ in Japanese.
January 2013
International Tea Expert Team Formation
The Yoshi En team was established, bringing together more than 20 tea experts from over 10 countries who are dedicated to imparting their knowledge and love for tea while preserving centuries-old tea culture.
January 2013
Direct Farm Partnerships Established
Sunday Natural/Yoshi En forged direct relationships with family-run farms in Kagoshima and Shizuoka, including partnerships with innovative operations like Sakamoto Organic Tea Garden, emphasizing fair wages, safe working conditions, and sustainable cultivation practices.
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Frequent questions
Find below some answers to the most common questions about Sunday Natural/Yoshi En.
What makes Sunday Natural/Yoshi En's Haruno blend different from their other matcha offerings?
The Haruno blend represents Sunday Natural/Yoshi En’s commitment to consistent excellence through annual rebalancing. Unlike their single-cultivar options, Haruno combines Saemidori, Okumidori, and Yabukita cultivars in carefully adjusted proportions each year.
This annual rebalancing process allows their tea experts to adapt to each harvest’s unique characteristics, ensuring the Haruno blend maintains its signature profile of elegant bitterness dancing with subtle sweetness, regardless of seasonal variations in individual cultivar performance.
How does the Sakamoto Tea Farm's Bokashi fertilizer impact Sunday Natural/Yoshi En's matcha quality?
Sakamoto Tea Farm’s unique Bokashi fertilizer sets Sunday Natural/Yoshi En’s matcha apart through innovative soil enrichment. This special fertilizer combines:
- Body-compatible by-products from Shibushi’s local industry
- Ground elements from the region’s sedimentary rock
- Abundant microorganisms compared to synthetic fertilizers
The sedimentary rock acts as a nutrient reservoir that tea plant roots normally cannot access. The Bokashi process makes these minerals bioavailable, creating a thriving ecosystem that enhances the umami depth and complex flavor profiles in their matcha.
Why does Sunday Natural/Yoshi En's Super Premium grade include ceremonial matcha ikkyu?
The Super Premium grade incorporates ceremonial matcha ikkyu (first-class ceremonial grade) to deliver the pinnacle of Sunday Natural/Yoshi En’s craftsmanship. This ikkyu designation represents matcha that undergoes traditional granite stone milling in Uji, preserving optimal nutrient retention and creating the signature velvety texture.
The inclusion of ikkyu in their Super Premium ensures fully developed umami and the complex sensory symphony that distinguishes their highest tier from standard ceremonial grades available elsewhere.
What's unique about the 98% shading process at Sunday Natural/Yoshi En's partner farms?
Sunday Natural/Yoshi En’s partner farms, particularly Sakamoto Tea Farm, employ a distinctive graduated shading technique that slowly filters up to 98% of sunlight. Rather than immediately blocking all light, they use varying thicknesses of shading material to gradually reduce sun exposure.
This methodical approach motivates tea plants to produce larger, more tender leaves with significantly higher chlorophyll content. The slow process prevents growth shock while maximizing the L-theanine and chlorophyll concentrations that give Sunday Natural/Yoshi En’s matcha its revitalizing energy and vibrant color.
How does Jörg Schweikart's vision influence Sunday Natural/Yoshi En's international tea expertise?
Founded by Jörg Schweikart in 2013, Sunday Natural/Yoshi En reflects his vision of fusing German precision with Japanese tradition. This philosophy manifests in their international team of 20+ tea experts from over 10 countries, creating a unique multicultural approach to traditional tea culture.
This diverse expertise allows Sunday Natural/Yoshi En to serve as both a purveyor of quality teas and an ambassador for contemporary tea culture, bridging ancient Japanese practices with modern global understanding while maintaining rigorous standards through independent German lab testing and HACCP food safety guidelines.
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