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Steeped Tea

Founded in 2006 by Tonia and Hatem Jahshan, Steeped Tea (now Sipology) gained fame on Dragons’ Den in 2012 and offers innovative flavored matcha powders.

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Matcha produced by Steeped Tea

Sipology (formerly Steeped Tea) has established itself as an innovative player in the matcha (green tea powder) market with a diverse range of flavored products designed to appeal to modern consumers. The company emphasizes high-grade matcha specifically formulated to be enjoyed cold, catering to contemporary preferences for refreshing beverages.

Flavored Matcha Collection

Sipology offers an extensive selection of flavored matcha powders that blend traditional Japanese tea culture with contemporary taste preferences. Their current product lineup includes:

  • Peppermint Matcha – combines green tea with peppermint and natural flavors for a refreshing twist
  • Sweet Strawberry Matcha – incorporates real strawberries with green tea and natural flavor
  • Pineapple Punch Matcha – tropical flavor profile for summer enjoyment
  • Lemon Matcha – citrus-infused variety for bright, energizing drinks
  • Vanilla Matcha – blends green tea with vanilla bean and natural flavor
  • Fruit Punch Matcha – combines green tea with banana pieces and natural flavor
  • Mocha Matcha – infuses green tea with natural coffee flavoring

Product Categories

The brand organizes its matcha offerings into three distinct categories:

Fizzy Matcha Sours

Designed as a healthy replacement for soda pop and energy drinks, these products provide sustained energy without the typical caffeine crash associated with traditional energy beverages.

Sweet Matcha

Featuring 10 calories or less per serving, these products cater to health-conscious consumers seeking flavorful alternatives to high-calorie beverages.

Premium Matcha

Traditional matcha products that maintain the authentic Japanese tea experience while meeting modern quality standards.

Quality Standards

Sipology maintains strict quality standards across all matcha products, ensuring they are free from artificial colors, flavors, irradiated ingredients, preservatives, and fillers. This commitment aligns with growing consumer demand for natural and wholesome products. The company emphasizes handcrafted and small-batched production methods to maintain quality consistency.

For more information about their complete product range, visit Sipology’s matcha collection.

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History of Steeped Tea

Steeped Tea, now operating under the brand name Sipology, represents one of Canada’s most notable entrepreneurial success stories in the specialty tea industry. The company was founded in 2006 by husband-and-wife team Tonia and Hatem Jahshan, who built their business from the ground up with a vision to revolutionize the tea drinking experience.

The company’s breakthrough moment came in 2012 when the founders appeared on CBC’s Dragons’ Den, delivering a successful pitch that secured partnerships with prominent investors Jim Treliving and David Chilton. This television appearance catapulted Steeped Tea into a phase of rapid expansion and national recognition, establishing the brand as a household name across Canada.

Recognizing the evolving market demands and the need to diversify beyond traditional tea offerings, the company underwent a strategic transformation and rebranded as Sipology. This evolution allowed them to extend their product line beyond conventional teas to include a comprehensive range of beverage and wellness products, positioning themselves as a lifestyle brand rather than just a tea company.

The entrepreneurial excellence of the company was further validated in 2016 when Tonia Jahshan received recognition as Canada’s top female entrepreneur, highlighting the significant impact Steeped Tea had made on the Canadian business landscape. This achievement underscored the company’s role in inspiring other entrepreneurs and contributing to the growth of the specialty beverage industry.

Today, Sipology’s product portfolio encompasses loose-leaf teas, accessories, tea powders, baking mixes, spice blends, kombucha, and medicinal teas. Their matcha offerings stand as a cornerstone of their innovation, featuring unique flavored varieties including peppermint, sweet strawberry, pineapple punch, lemon, vanilla, fruit punch, and mocha – each crafted to appeal to modern consumer preferences while maintaining quality standards.

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