Rocky's Matcha

Rocky’s Matcha emerged in 2022 as the vision of founder Rocky Xu, transforming from a humble flea market pop-up into a globally recognized traveling tea house. The brand’s origin story centers on a pivotal moment when a shaman advised Rocky to abandon coffee, setting him on a path that would revolutionize how matcha is presented to modern consumers.

What distinguishes Rocky’s Matcha from traditional tea companies is Rocky Xu’s diverse background in fashion and music industries. His collaborations with major brands like Beats by Dre and Awake NY provided him with unique marketing expertise and aesthetic sensibility that became integral to the brand’s meteoric rise. This cross-pollination of influences created a distinctive brand identity that resonates with contemporary audiences while honoring traditional Japanese tea culture.

The brand’s commitment to authenticity extends beyond marketing to its sourcing philosophy. Rocky embarked on a personal journey to Japan, establishing direct relationships with tea farmers and immersing himself in traditional, sustainable matcha production methods. These partnerships focus on renowned matcha regions including Uji in Kyoto and Kagoshima, with emphasis on sourcing first-flush leaves for optimal flavor and nutritional content.

Central to Rocky’s Matcha’s identity is its collaboration with generational tea producers, particularly the partnership with Kogacha Gyo, a fourth-generation tea farm in Yame, Japan. Their Organic Kogacha Blend exemplifies this approach, featuring carefully harvested cultivars Yabukita, Okumidori, and Saemidori, creating a lighter flavor profile with subtle chocolate-like sweetness and hints of nori and umami.

The brand’s product range showcases matcha from diverse Japanese regions, including the 600-year-old Okunoyama Tea Garden in Uji, Kyoto for their Single Cultivar Narino matcha, and Shizuoka for their Single Cultivar Saekari matcha. Each offering reflects the unique terroir and traditional cultivation methods of its origin, including time-honored shading techniques that enhance chlorophyll and L-theanine levels.