Rocky's Matcha
Rocky's Matcha presentation
Rocky’s Matcha started with a simple vision: making a great cup of matcha accessible for good people everywhere. Founded in 2022 by Rocky Xu, this brand transformed from a humble flea market pop-up into a traveling tea house that brings authentic matcha experiences to Los Angeles, Miami, Tokyo, and Paris.
From Pop-Up to Global Tea House
What began as a grassroots operation quickly evolved into something bigger. Rocky Xu recognized that quality matcha shouldn’t be reserved for specialty cafes or traditional tea ceremonies. The brand’s journey from local markets to international cities reflects a commitment to meeting matcha lovers where they are.
This nomadic approach creates genuine connections with communities across continents. Each city brings new conversations, new customers, and new perspectives on how people experience matcha in their daily lives.
More Than Just Matcha Powder
Rocky’s Matcha offers a complete matcha ecosystem designed for both newcomers and devoted enthusiasts. The product line extends beyond premium matcha powder to include:
- Carefully curated teaware accessories that enhance the preparation ritual
- Branded merchandise for matcha advocates
- Gift cards that introduce others to quality matcha
- Best-seller collections that simplify discovery
Free domestic shipping on orders over $75 removes barriers to accessing quality products. A store locator helps customers find physical stockists, bridging online convenience with in-person discovery.
Building Community Through Quality
The brand maintains an active presence across Instagram, TikTok, Pinterest, and YouTube, creating spaces where matcha enthusiasts share techniques, recipes, and experiences. This isn’t marketing—it’s genuine community building around a shared appreciation for quality tea.
Rocky’s Matcha understands that every great cup starts with exceptional ingredients and proper tools. The focus remains on education and accessibility rather than exclusivity. Whether you’re whisking your first bowl or perfecting your technique, the brand provides resources and products that support your matcha journey.
From flea market beginnings to serving four major cities worldwide, Rocky’s Matcha proves that dedication to quality and community creates lasting connections. The traveling tea house model ensures the brand stays grounded in real conversations while bringing authentic matcha culture to diverse audiences hungry for something genuine.
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Matcha produced by Rocky's Matcha
Rocky’s Matcha offers a carefully curated selection of premium matcha (powdered green tea) sourced directly from renowned Japanese tea regions. Each blend represents a collaboration with generational tea producers who maintain traditional cultivation methods.
Core Product Collection
The Uji Premium Blend originates from the prestigious Kohata region of Uji, Kyoto, Japan. This ceremonial-grade matcha features first-flush leaves that deliver a creamy, nutty, and floral flavor profile. The blend earned recognition from Bon Appétit as the “Most Aesthetic Matcha” for its visual appeal and taste quality.
The Organic Kogacha Blend represents Rocky’s partnership with Kogacha Gyo, a fourth-generation tea farm in Yame, Japan. This organic blend combines three carefully selected cultivars: Yabukita, Okumidori, and Saemidori. The first-flush leaves create a lighter flavor profile with subtle chocolate-like sweetness and hints of nori (seaweed) and umami.
Rocky’s Single Cultivar Saekari Matcha comes exclusively from Shizuoka, Japan, featuring the rare Saeakari cultivar. This single-origin matcha offers a rich, sweet flavor with gentle roasted notes that distinguish it from traditional blends.
The Single Cultivar Narino sources from the historic Okunoyama Tea Garden in Uji, Kyoto, which has operated for over 600 years. This matcha uses the Narino cultivar exclusively, producing a rich fragrance with mellow, balanced flavors that reflect centuries of cultivation expertise.
Quality Standards
All Rocky’s Matcha products prioritize first-flush leaves, representing the highest quality harvest from each growing season. The brand maintains strict sourcing standards, working directly with tea farmers who employ traditional kabuse (shading) techniques approximately three weeks before harvest to enhance chlorophyll and L-theanine content.
History of Rocky's Matcha
Rocky’s Matcha emerged in 2022 as the vision of founder Rocky Xu, transforming from a humble flea market pop-up into a globally recognized traveling tea house. The brand’s origin story centers on a pivotal moment when a shaman advised Rocky to abandon coffee, setting him on a path that would revolutionize how matcha is presented to modern consumers.
What distinguishes Rocky’s Matcha from traditional tea companies is Rocky Xu’s diverse background in fashion and music industries. His collaborations with major brands like Beats by Dre and Awake NY provided him with unique marketing expertise and aesthetic sensibility that became integral to the brand’s meteoric rise. This cross-pollination of influences created a distinctive brand identity that resonates with contemporary audiences while honoring traditional Japanese tea culture.
The brand’s commitment to authenticity extends beyond marketing to its sourcing philosophy. Rocky embarked on a personal journey to Japan, establishing direct relationships with tea farmers and immersing himself in traditional, sustainable matcha production methods. These partnerships focus on renowned matcha regions including Uji in Kyoto and Kagoshima, with emphasis on sourcing first-flush leaves for optimal flavor and nutritional content.
Central to Rocky’s Matcha’s identity is its collaboration with generational tea producers, particularly the partnership with Kogacha Gyo, a fourth-generation tea farm in Yame, Japan. Their Organic Kogacha Blend exemplifies this approach, featuring carefully harvested cultivars Yabukita, Okumidori, and Saemidori, creating a lighter flavor profile with subtle chocolate-like sweetness and hints of nori and umami.
The brand’s product range showcases matcha from diverse Japanese regions, including the 600-year-old Okunoyama Tea Garden in Uji, Kyoto for their Single Cultivar Narino matcha, and Shizuoka for their Single Cultivar Saekari matcha. Each offering reflects the unique terroir and traditional cultivation methods of its origin, including time-honored shading techniques that enhance chlorophyll and L-theanine levels.
5 events from Rocky's Matcha's history
January 2022
Rocky's Matcha Founded
Rocky Xu establishes Rocky’s Matcha as a flea market pop-up, inspired by a shaman’s advice to abandon coffee. The brand begins with a focus on bringing authentic Japanese matcha to modern consumers through innovative presentation and marketing approaches rooted in Xu’s fashion and music industry background.
June 2022
Traveling Tea House Concept Launch
Rocky’s Matcha evolves beyond its pop-up origins to become a traveling tea house, hosting events across multiple cities including Los Angeles, Miami, Tokyo, and Paris. This expansion demonstrates the brand’s global appeal and commitment to bringing matcha culture to diverse international markets.
January 2023
Partnership with Kogacha Gyo Established
Rocky’s Matcha forms a strategic partnership with Kogacha Gyo, a fourth-generation tea farm in Yame, Japan, to produce their Organic Kogacha Blend. This collaboration features first-flush leaves from three cultivars: Yabukita, Okumidori, and Saemidori, creating a signature blend with chocolate-like sweetness.
August 2023
Bon Appétit Recognition
Rocky’s Matcha’s Oishi Ceremonial Blend receives recognition from Bon Appétit magazine, earning the title of ‘Most Aesthetic Matcha.’ This award acknowledges both the visual appeal and quality of their premium matcha offerings, cementing their reputation in the specialty tea market.
January 2024
Smorgasburg Miami Debut
Rocky’s Matcha establishes presence at Smorgasburg Miami, one of the most prestigious food markets in the United States. This milestone represents significant growth in their retail footprint and demonstrates their ability to attract diverse consumer bases in major metropolitan markets.
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