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PureChimp: Family Brand, Matcha and Skincare Since 2013

PureChimp offers Japanese ceremonial matcha alongside mint and turmeric blends, with natural, vegan recipes free from additives and fillers.
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Who is PureChimp?

PureChimp is a family-founded matcha brand established in 2013, offering a range that spans a smooth ceremonial grade and two flavored blends with mint and turmeric. Sourced from Japanese tea gardens, its matcha is produced without additives or fillers.

Their ceremonial matcha relies on tana shade cultivation, ichibancha first harvest leaves, and traditional stone grinding for a vibrant, low-bitterness cup. PureChimp has participated in the 1% For The Planet initiative since 2018, reflecting a commitment to ethical and sustainable sourcing.

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Reviews

Rated 4.76/5 by 109 reviews

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Family-founded matcha brand since 2013

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PureChimp in details

PureChimp started in 2013 when founder Dean Legg began blending matcha in his family kitchen, driven by a simple goal: make authentic Japanese matcha accessible to everyone seeking a healthier alternative to coffee. What began as a small operation has grown into a recognized brand generating £1.75M in annual revenue, yet the commitment to quality and authenticity remains unchanged.

From Kitchen Startup to Matcha Authority

Dean Legg’s journey reflects the brand’s core philosophy—quality over shortcuts. Rather than diluting standards for rapid growth, PureChimp focused on sourcing ceremonial grade matcha directly from Japan, ensuring every batch meets traditional quality benchmarks. This dedication resonates with customers: their products consistently earn ratings above 4.3 stars, with over 15,000 reviews across their range.

The brand offers matcha in practical sizes, from 50g starter packs to 100g options for regular drinkers. Each product maintains ceremonial quality standards while remaining approachable for both matcha newcomers and experienced enthusiasts.

Natural, Vegan, and Planet-Conscious

PureChimp keeps ingredients simple: 100% natural, vegan matcha with no additives or fillers. This transparency extends beyond the product itself. As a member of 1% for the Planet, the company commits one percent of revenue to environmental causes, connecting daily wellness choices to broader ecological impact.

The brand positions matcha not as a trendy superfood but as a sustainable lifestyle shift. Customers discover steady energy without the coffee crash, plus the cognitive benefits that have made matcha central to Japanese tea ceremonies for centuries.

Why Matcha Enthusiasts Choose PureChimp

Several factors distinguish PureChimp in the competitive matcha marketplace:

  • Ceremonial grade consistency—every batch meets traditional Japanese quality standards
  • Transparent sourcing from verified Japanese tea farms
  • High customer satisfaction with thousands of verified reviews
  • Environmental commitment through 1% for the Planet membership

The brand’s growth from family kitchen to £1.75M business proves that focusing on authentic quality creates lasting customer relationships. PureChimp doesn’t chase trends or make exaggerated health claims. Instead, they deliver consistent, ceremonial grade matcha that helps people transition from coffee to a calmer, more focused energy source—one cup at a time.

About the PureChimp Matcha

PureChimp offers a diverse matcha range spanning a premium ceremonial grade and two flavored varieties, sourced from authentic Japanese matcha.

Ceremonial grade

The flagship ceremonial grade delivers a smooth, rich flavor with minimal bitterness, suited to traditional tea ceremonies and pure consumption. Its vibrant green color signals high chlorophyll content, a marker of proper cultivation and processing.

Flavored varieties

  • Mint Matcha combines the earthy richness of matcha with refreshing mint, well suited to lattes and cold drinks.
  • Turmeric Matcha adds warm, spicy undertones that complement matcha's natural flavor for wellness-focused and Ayurvedic preparations.

Customer feedback consistently highlights the freshness and absence of bitterness, with a vibrant green color and smooth texture when properly whisked.

Harvest location

PureChimp sources its matcha from authentic Japanese tea gardens, following traditional cultivation methods refined over centuries. Specific regions within Japan are not extensively documented, but the brand holds to authentic Japanese matcha production standards.

Traditional cultivation

  • Shade cultivation (tana): plants are covered for several weeks before harvest to raise chlorophyll and L-theanine.
  • First harvest (ichibancha): only the youngest, most tender leaves from the first spring picking are selected.
  • Stone grinding: leaves are ground into an extremely fine powder on traditional granite stone mills.

PureChimp works with suppliers who share its environmental values and has taken part in the 1% For The Planet initiative since 2018, reflecting a focus on sustainable, ethical sourcing.

PureChimp History

PureChimp was founded in 2013 by Dean Legg, who crafted the first products in the family kitchen with a vision of natural alternatives in beverages and skincare.

Milestones

  • 2014–2017 — Sustained growth, building its online presence and expanding its matcha range.
  • 2018 — Joined the "1% For The Planet" initiative; revenue reached £1.75 million.
  • 2021 — Diversified into matcha-based skincare.
January 1, 2013

Dean Legg establishes PureChimp with a vision to provide natural alternatives in beverages and skincare, beginning with artisanal production in the family kitchen and local distribution focused on healthy, environmentally-friendly products.

January 1, 2014

PureChimp enters a sustained growth period from 2014-2017, building online presence, participating in local events, and expanding product range to include various matcha varieties and derivative products in response to growing consumer demand.

January 1, 2018

PureChimp consolidates its identity as an environmentally committed enterprise by joining the '1% For The Planet' initiative, dedicating one percent of annual revenue to environmental causes and establishing partnerships with ethically-aligned suppliers.

January 1, 2018

The company achieves significant financial growth during this period, reaching annual revenue of £1.75 million, demonstrating the success of its sustainability-focused business model and market positioning.

January 1, 2021

PureChimp continues innovation trajectory by exploring new markets and expanding product portfolio to include matcha-based skincare products, responding to increasing consumer demand for natural and organic alternatives while adapting to market evolution.

Frequently asked questions

Here are some frequently asked questions and answers.

What types of matcha does PureChimp offer?

PureChimp offers a ceremonial-grade matcha plus mint and turmeric varieties. The flagship ceremonial product is described as smooth and rich with minimal bitterness. Mint Matcha combines matcha with refreshing mint for lattes or cold drinks, while Turmeric Matcha adds warm, spicy undertones suited to wellness-focused and Ayurvedic preparations.

Does PureChimp matcha contain additives or fillers?

PureChimp describes its matcha recipes as natural and vegan, without additives or fillers. This applies to a range that includes Japanese ceremonial matcha and flavored mint and turmeric blends. The brand emphasizes simple ingredients and sources its matcha from Japanese tea gardens using traditional cultivation and stone-grinding methods.

Where does PureChimp source its matcha?

PureChimp sources its matcha from Japanese tea gardens, although the record does not extensively document the specific regions within Japan. Its ceremonial matcha uses traditional production practices, including tana shade cultivation, first-harvest Ichibancha leaves, and grinding on granite stone mills. The brand also works with suppliers that share its environmental values.

How is PureChimp ceremonial matcha cultivated and processed?

PureChimp’s ceremonial matcha uses tana shade cultivation, in which plants are covered for several weeks before harvest. Young, tender leaves from the first spring picking, known as Ichibancha, are selected. The processed leaves are then ground into a very fine powder using traditional granite stone mills, following established Japanese matcha methods.

Who founded PureChimp, and when?

Dean Legg founded PureChimp in 2013, beginning production in the family kitchen. The initial vision covered natural alternatives in beverages and skincare. The brand subsequently expanded its matcha range, joined the 1% For The Planet initiative in 2018, and later diversified into matcha-based skincare products while maintaining its focus on Japanese matcha.