PureMatcha Australia
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Matcha produced by PureMatcha Australia
Premium Japanese Matcha Collection
PureMatcha Australia offers three distinct matcha grades, each carefully selected from specific Japanese cultivars and processed using traditional methods. Founded in 2014 by a husband and wife team inspired by their experience in Kyoto, the company sources directly from renowned Japanese tea regions.
Ceremonial Grade Matcha
EISAI Ceremonial Grade represents their premium offering, crafted from the Okumidori (Okumidori cultivar) known for its naturally sweet umami (savory) taste. This ceremonial-quality matcha delivers a velvety smooth texture with a rich, creamy finish and vibrant green color. The powder contains approximately 19mg/g of L-Theanine and 10mg/g of EGCG, with minimal bitterness making it ideal for traditional tea ceremonies and direct consumption.
Premium Grade Matcha
HINOKA Premium Grade strikes a balance between quality and accessibility, perfect for daily consumption as tea or in lattes. Made from carefully selected tencha (shade-grown tea leaves), this grade offers a less intense flavor profile than ceremonial grade, with slightly more astringent notes while maintaining excellent quality standards.
Culinary Grade Matcha
KOZAN-JI Culinary Grade utilizes the Yabukita (Yabukita cultivar), chosen specifically for its high yield and distinct umami flavor that holds up well in cooking and baking applications. This robust matcha contains higher caffeine content at approximately 35mg/g, making it perfect for recipes where the matcha flavor needs to stand out against other ingredients.
Processing Excellence
All PureMatcha products undergo traditional stone grinding using granite mills operating at precisely 48 revolutions per minute. This meticulous process yields only 30 grams of matcha per hour per stone mill, preventing overheating and preserving nutritional properties. The resulting powder achieves an ultra-fine particle size of 5-10 microns, contributing to the smooth texture and enhanced taste experience across all grades.
History of PureMatcha Australia
PureMatcha Australia emerged from a transformative experience in Kyoto, Japan, where a husband and wife team discovered the authentic taste of traditional matcha. This encounter with genuine Japanese tea culture in the historic city sparked their vision to bring high-quality, authentic matcha directly to Australian consumers.
Direct Sourcing Philosophy
From its inception, PureMatcha established a commitment to sourcing directly from Uji, recognized worldwide as the birthplace of matcha in Japan. The company built relationships with traditional tea farms in this renowned region, known for producing the highest quality Japanese matcha teas. Their sourcing extends to other premium regions including Kagoshima and Shizuoka, ensuring access to diverse cultivars and processing methods.
Traditional Methods and Modern Standards
PureMatcha sources from farms following 300-year-old traditional methods, including the careful shading process where tea plants are covered with bamboo mats or modern netting for 3-4 weeks before harvest. This traditional shading technique increases chlorophyll content and boosts L-theanine production, creating the characteristic vibrant green color and umami flavor profile.
The company maintains strict quality standards through JAS (Japanese Agricultural Standards) organic certification, ensuring no synthetic fertilizers, pesticides, or herbicides are used in cultivation. Additionally, all products undergo radiation and heavy metals testing in Australian laboratories, with results showing arsenic and mercury levels below detection limits.
Three Distinct Grades
PureMatcha offers three carefully crafted grades: EISAI ceremonial grade from the Okumidori cultivar, HINOKA premium grade, and KOZAN-JI culinary grade from the Yabukita cultivar. Each grade utilizes traditional granite stone mill grinding at precisely 48 revolutions per minute, producing only 30 grams of matcha per hour to prevent overheating and preserve nutritional properties.
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