PureMatcha Australia
PureMatcha Australia presentation
PureMatcha Australia brings the ancient tradition of Japanese tea culture to Australian homes with authentic organic matcha sourced directly from Uji, the birthplace of Japan’s finest green tea. Since 2014, this brand has built its reputation on transparency, quality, and a direct relationship with tea farmers who have perfected their craft over generations.
Sourced from Japan’s Matcha Heartland
Uji, located in Kyoto Prefecture, has produced premium matcha for over 800 years. PureMatcha Australia works exclusively with organic tea farms in this historic region, ensuring every tin contains the vibrant green powder that made Japanese tea ceremonies legendary. The volcanic soil and misty climate of Uji create ideal growing conditions for shade-grown tea leaves.
By maintaining direct relationships with farmers, the brand eliminates middlemen and delivers freshness that matters. Matcha loses its potency quickly after grinding, so shorter supply chains mean you receive powder at its nutritional and flavor peak.
Ceremonial and Culinary Options
PureMatcha Australia offers two distinct grades to match how you enjoy matcha. Their ceremonial grade delivers the smooth, naturally sweet flavor perfect for traditional whisked tea, while the culinary grade provides robust flavor for lattes, smoothies, and baking projects.
Both grades maintain organic certification and undergo rigorous testing. The brand’s commitment to authentic quality means no fillers, no additives, and no compromises on the vibrant color and umami taste that defines genuine Japanese matcha.
A Decade of Trust
Operating since 2014 gives PureMatcha Australia a established presence in the Australian matcha market. The brand has refined its sourcing process, built lasting partnerships with Uji farmers, and developed expertise in selecting leaves that meet strict quality standards.
For matcha enthusiasts seeking reliable quality backed by direct sourcing and organic practices, this Australian brand offers a straightforward choice. Their focus remains on one thing: delivering Uji matcha exactly as Japanese tea masters intended, without unnecessary complexity or marketing hype.
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Matcha produced by PureMatcha Australia
Premium Japanese Matcha Collection
PureMatcha Australia offers three distinct matcha grades, each carefully selected from specific Japanese cultivars and processed using traditional methods. Founded in 2014 by a husband and wife team inspired by their experience in Kyoto, the company sources directly from renowned Japanese tea regions.
Ceremonial Grade Matcha
EISAI Ceremonial Grade represents their premium offering, crafted from the Okumidori (Okumidori cultivar) known for its naturally sweet umami (savory) taste. This ceremonial-quality matcha delivers a velvety smooth texture with a rich, creamy finish and vibrant green color. The powder contains approximately 19mg/g of L-Theanine and 10mg/g of EGCG, with minimal bitterness making it ideal for traditional tea ceremonies and direct consumption.
Premium Grade Matcha
HINOKA Premium Grade strikes a balance between quality and accessibility, perfect for daily consumption as tea or in lattes. Made from carefully selected tencha (shade-grown tea leaves), this grade offers a less intense flavor profile than ceremonial grade, with slightly more astringent notes while maintaining excellent quality standards.
Culinary Grade Matcha
KOZAN-JI Culinary Grade utilizes the Yabukita (Yabukita cultivar), chosen specifically for its high yield and distinct umami flavor that holds up well in cooking and baking applications. This robust matcha contains higher caffeine content at approximately 35mg/g, making it perfect for recipes where the matcha flavor needs to stand out against other ingredients.
Processing Excellence
All PureMatcha products undergo traditional stone grinding using granite mills operating at precisely 48 revolutions per minute. This meticulous process yields only 30 grams of matcha per hour per stone mill, preventing overheating and preserving nutritional properties. The resulting powder achieves an ultra-fine particle size of 5-10 microns, contributing to the smooth texture and enhanced taste experience across all grades.
History of PureMatcha Australia
PureMatcha Australia emerged from a transformative experience in Kyoto, Japan, where a husband and wife team discovered the authentic taste of traditional matcha. This encounter with genuine Japanese tea culture in the historic city sparked their vision to bring high-quality, authentic matcha directly to Australian consumers.
Direct Sourcing Philosophy
From its inception, PureMatcha established a commitment to sourcing directly from Uji, recognized worldwide as the birthplace of matcha in Japan. The company built relationships with traditional tea farms in this renowned region, known for producing the highest quality Japanese matcha teas. Their sourcing extends to other premium regions including Kagoshima and Shizuoka, ensuring access to diverse cultivars and processing methods.
Traditional Methods and Modern Standards
PureMatcha sources from farms following 300-year-old traditional methods, including the careful shading process where tea plants are covered with bamboo mats or modern netting for 3-4 weeks before harvest. This traditional shading technique increases chlorophyll content and boosts L-theanine production, creating the characteristic vibrant green color and umami flavor profile.
The company maintains strict quality standards through JAS (Japanese Agricultural Standards) organic certification, ensuring no synthetic fertilizers, pesticides, or herbicides are used in cultivation. Additionally, all products undergo radiation and heavy metals testing in Australian laboratories, with results showing arsenic and mercury levels below detection limits.
Three Distinct Grades
PureMatcha offers three carefully crafted grades: EISAI ceremonial grade from the Okumidori cultivar, HINOKA premium grade, and KOZAN-JI culinary grade from the Yabukita cultivar. Each grade utilizes traditional granite stone mill grinding at precisely 48 revolutions per minute, producing only 30 grams of matcha per hour to prevent overheating and preserve nutritional properties.
5 events from PureMatcha Australia's history
January 2014
Company Foundation in Australia
PureMatcha Australia was founded by a husband and wife team after experiencing authentic matcha in Kyoto, Japan. They recognized an opportunity to bring high-quality, authentic matcha directly from Japanese tea farms to the Australian market, emphasizing freshness and traditional sourcing methods.
June 2014
Establishment of Uji Region Partnerships
The company established direct relationships with traditional tea farms in the Uji region of Kyoto, Japan, recognized as the birthplace of matcha. These partnerships enabled access to farms following 300-year-old traditional methods, including the use of Okumidori and Yabukita cultivars for different matcha grades.
January 2015
Launch of Direct-to-Consumer Online Model
PureMatcha developed and launched their direct-to-consumer online business model, focusing on delivering fresh, authentic Japanese matcha directly to Australian customers. This approach eliminated intermediaries and ensured maximum freshness from traditional stone-ground processing to customer delivery.
January 2018
Expansion to Wholesale Partnerships
The company expanded beyond direct-to-consumer sales to include wholesale partnerships with Australian cafes and retailers. This expansion allowed PureMatcha to reach a broader market while maintaining their commitment to authentic, JAS-certified organic matcha sourced from traditional Japanese farms.
January 2025
Mobile App Launch for Enhanced Customer Experience
PureMatcha launched a dedicated mobile application to enhance customer experience and offer exclusive deals. This technological advancement represented the company’s commitment to modernizing customer engagement while maintaining traditional sourcing and processing methods for their authentic Japanese matcha products.
Gallery and medias
Find below images and videos uploaded by PureMatcha Australia as of November 2025.
Frequent questions
Find below some answers to the most common questions about PureMatcha Australia.
What's the difference between PureMatcha's EISAI ceremonial grade and HINOKA premium grade matcha?
EISAI ceremonial grade uses the Okumidori cultivar exclusively, delivering 19mg/g of L-theanine and 10mg/g of EGCG with a naturally sweet umami taste and velvety texture. HINOKA premium grade uses carefully selected tencha leaves with a less intense flavor profile and slightly more astringent notes.
EISAI is designed for traditional tea ceremonies and direct consumption, while HINOKA offers a balance between quality and price for daily consumption as tea or in lattes. The ceremonial grade commands a higher price due to its superior cultivar and higher amino acid content.
Why does PureMatcha use the Yabukita cultivar specifically for their KOZAN-JI culinary grade?
PureMatcha selected the Yabukita cultivar for KOZAN-JI culinary grade because of its high yield and distinct umami flavor that holds up exceptionally well when combined with other ingredients in cooking and baking.
This cultivar produces a more robust flavor profile with higher caffeine content (around 35mg/g) compared to their ceremonial grade, making it ideal for recipes where the matcha needs to stand out against sugars, fats, and other strong flavors in culinary applications.
How does PureMatcha's stone grinding process at 48 rpm affect the final product quality?
PureMatcha’s traditional granite stone mills operate at precisely 48 revolutions per minute, a carefully controlled speed that prevents overheating while maintaining the matcha’s nutritional properties and flavor integrity.
- This slow grinding process yields only 30 grams of matcha per hour per stone mill
- Results in particle sizes of 5-10 microns for smooth texture
- Preserves the vibrant green color and prevents flavor degradation
- Maintains the delicate balance of amino acids and antioxidants
This meticulous process is why PureMatcha’s matcha has such a smooth mouthfeel and enhanced taste experience across all three grades.
What makes PureMatcha's heavy metal testing different from other Australian matcha brands?
PureMatcha conducts comprehensive heavy metal testing through Australian laboratories, providing specific results that exceed industry transparency standards:
- Arsenic: <0.05 mg/kg (Not Detected)
- Cadmium: 0.02 mg/kg (Well below guidelines)
- Lead: 0.08 mg/kg (Well below guidelines)
- Mercury: <0.01 mg/kg (Not Detected)
This testing is performed in addition to their JAS Organic certification and radiation testing, ensuring their matcha meets Australian safety standards while maintaining the authenticity of traditional Japanese cultivation methods.
Can I access exclusive deals through PureMatcha's mobile app launched in 2025?
Yes, PureMatcha launched their mobile app in 2025 specifically to enhance customer experience and offer exclusive deals not available through their website or other channels.
The app provides direct access to special pricing on their EISAI, HINOKA, and KOZAN-JI grades, early notifications about new harvests from their Uji region suppliers, and personalized recommendations based on your matcha consumption preferences. This represents PureMatcha’s evolution from their original direct-to-consumer online model to a more integrated customer experience platform.
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