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PureMatcha Australia: Supplier of Uji Matcha Since 2014

PureMatcha Australia sources Japanese matcha for ceremonial, daily, and culinary use, with Okumidori and Yabukita cultivars in its range.
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Who is PureMatcha Australia?

PureMatcha Australia is a Japanese matcha supplier for Australian customers, founded in 2014 after founders experienced matcha in Kyoto. Its range spans ceremonial, premium, and culinary grades from Uji, Kagoshima, and Shizuoka, with cultivar-specific powders for tea, lattes, cooking, and baking.

Direct partnerships with traditional farms support sourcing from JAS organic-certified growers. Okumidori forms EISAI Ceremonial Grade, while Yabukita powers KOZAN-JI Culinary Grade; leaves undergo 21–28 days of kabuse shading before steaming, drying, and stone grinding.

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PureMatcha Australia in details

PureMatcha Australia brings the ancient tradition of Japanese tea culture to Australian homes with authentic organic matcha sourced directly from Uji, the birthplace of Japan’s finest green tea. Since 2014, this brand has built its reputation on transparency, quality, and a direct relationship with tea farmers who have perfected their craft over generations.

Sourced from Japan’s Matcha Heartland

Uji, located in Kyoto Prefecture, has produced premium matcha for over 800 years. PureMatcha Australia works exclusively with organic tea farms in this historic region, ensuring every tin contains the vibrant green powder that made Japanese tea ceremonies legendary. The volcanic soil and misty climate of Uji create ideal growing conditions for shade-grown tea leaves.

By maintaining direct relationships with farmers, the brand eliminates middlemen and delivers freshness that matters. Matcha loses its potency quickly after grinding, so shorter supply chains mean you receive powder at its nutritional and flavor peak.

Ceremonial and Culinary Options

PureMatcha Australia offers two distinct grades to match how you enjoy matcha. Their ceremonial grade delivers the smooth, naturally sweet flavor perfect for traditional whisked tea, while the culinary grade provides robust flavor for lattes, smoothies, and baking projects.

Both grades maintain organic certification and undergo rigorous testing. The brand’s commitment to authentic quality means no fillers, no additives, and no compromises on the vibrant color and umami taste that defines genuine Japanese matcha.

A Decade of Trust

Operating since 2014 gives PureMatcha Australia a established presence in the Australian matcha market. The brand has refined its sourcing process, built lasting partnerships with Uji farmers, and developed expertise in selecting leaves that meet strict quality standards.

For matcha enthusiasts seeking reliable quality backed by direct sourcing and organic practices, this Australian brand offers a straightforward choice. Their focus remains on one thing: delivering Uji matcha exactly as Japanese tea masters intended, without unnecessary complexity or marketing hype.

About the PureMatcha Australia Matcha

PureMatcha Australia offers three matcha grades, each selected from a specific Japanese cultivar and stone-ground to an ultra-fine 5-10 micron powder.

Ceremonial and premium grades

EISAI Ceremonial Grade uses the Okumidori cultivar for a naturally sweet umami taste, velvety texture, and vibrant green colour with about 19mg/g L-Theanine and minimal bitterness. HINOKA Premium Grade, made from selected tencha, balances quality and accessibility for daily tea or lattes with slightly more astringent notes.

Culinary grade

KOZAN-JI Culinary Grade uses the Yabukita cultivar for a robust umami flavour that holds up in cooking and baking, with a higher caffeine content of about 35mg/g so the matcha stands out against other ingredients.

Harvest location

PureMatcha Australia sources from three Japanese tea regions, working directly with organic farms that follow long-established traditional methods and hold JAS organic certification.

Sourcing regions

  • Uji, Kyoto Prefecture is the primary source; the Okumidori cultivar from Uji farms gives a well-rounded, naturally sweet umami profile.
  • Kagoshima Prefecture, including the Kirishima area, supplies organic matcha grown in ideal southern conditions.
  • Shizuoka Prefecture adds sourcing that complements the Uji base.

Harvest and processing

Tea plants are shaded for 21 to 28 days before harvest using bamboo mats or netting (kabuse), raising chlorophyll and L-theanine. First-flush (ichibancha) leaves are picked, with ceremonial grade hand-picked and the KOZAN-JI culinary grade machine-picked. Leaves are steamed briefly to prevent oxidation, then warm-air dried before grinding.

PureMatcha Australia History

PureMatcha Australia was founded in 2014 by a husband and wife team after a transformative experience with authentic matcha in Kyoto, Japan.

Milestones

  • 2014: Established direct partnerships with traditional tea farms in the Uji region.
  • 2015: Launched a direct-to-consumer online model for Australian customers.
  • 2018: Expanded into wholesale partnerships with cafes and retailers.
January 1, 2014

PureMatcha Australia was founded by a husband and wife team after experiencing authentic matcha in Kyoto, Japan. They recognized an opportunity to bring high-quality, authentic matcha directly from Japanese tea farms to the Australian market, emphasizing freshness and traditional sourcing methods.

June 1, 2014

The company established direct relationships with traditional tea farms in the Uji region of Kyoto, Japan, recognized as the birthplace of matcha. These partnerships enabled access to farms following 300-year-old traditional methods, including the use of Okumidori and Yabukita cultivars for different matcha grades.

January 1, 2015

PureMatcha developed and launched their direct-to-consumer online business model, focusing on delivering fresh, authentic Japanese matcha directly to Australian customers. This approach eliminated intermediaries and ensured maximum freshness from traditional stone-ground processing to customer delivery.

January 1, 2018

The company expanded beyond direct-to-consumer sales to include wholesale partnerships with Australian cafes and retailers. This expansion allowed PureMatcha to reach a broader market while maintaining their commitment to authentic, JAS-certified organic matcha sourced from traditional Japanese farms.

January 1, 2025

PureMatcha launched a dedicated mobile application to enhance customer experience and offer exclusive deals. This technological advancement represented the company's commitment to modernizing customer engagement while maintaining traditional sourcing and processing methods for their authentic Japanese matcha products.

Frequently asked questions

Here are some frequently asked questions and answers.

What's the difference between PureMatcha's EISAI ceremonial grade and HINOKA premium grade matcha?

EISAI ceremonial grade uses the Okumidori cultivar exclusively, delivering 19mg/g of L-theanine and 10mg/g of EGCG with a naturally sweet umami taste and velvety texture. HINOKA premium grade uses carefully selected tencha leaves with a less intense flavor profile and slightly more astringent notes.

EISAI is designed for traditional tea ceremonies and direct consumption, while HINOKA offers a balance between quality and price for daily consumption as tea or in lattes. The ceremonial grade commands a higher price due to its superior cultivar and higher amino acid content.

Why does PureMatcha use the Yabukita cultivar specifically for their KOZAN-JI culinary grade?

PureMatcha selected the Yabukita cultivar for KOZAN-JI culinary grade because of its high yield and distinct umami flavor that holds up exceptionally well when combined with other ingredients in cooking and baking.

This cultivar produces a more robust flavor profile with higher caffeine content (around 35mg/g) compared to their ceremonial grade, making it ideal for recipes where the matcha needs to stand out against sugars, fats, and other strong flavors in culinary applications.

How does PureMatcha's stone grinding process at 48 rpm affect the final product quality?

PureMatcha's traditional granite stone mills operate at precisely 48 revolutions per minute, a carefully controlled speed that prevents overheating while maintaining the matcha's nutritional properties and flavor integrity.

  • This slow grinding process yields only 30 grams of matcha per hour per stone mill
  • Results in particle sizes of 5-10 microns for smooth texture
  • Preserves the vibrant green color and prevents flavor degradation
  • Maintains the delicate balance of amino acids and antioxidants

This meticulous process is why PureMatcha's matcha has such a smooth mouthfeel and enhanced taste experience across all three grades.

What makes PureMatcha's heavy metal testing different from other Australian matcha brands?

PureMatcha conducts comprehensive heavy metal testing through Australian laboratories, providing specific results that exceed industry transparency standards:

  • Arsenic: <0.05 mg/kg (Not Detected)
  • Cadmium: 0.02 mg/kg (Well below guidelines)
  • Lead: 0.08 mg/kg (Well below guidelines)
  • Mercury: <0.01 mg/kg (Not Detected)

This testing is performed in addition to their JAS Organic certification and radiation testing, ensuring their matcha meets Australian safety standards while maintaining the authenticity of traditional Japanese cultivation methods.

Can I access exclusive deals through PureMatcha's mobile app launched in 2025?

Yes, PureMatcha launched their mobile app in 2025 specifically to enhance customer experience and offer exclusive deals not available through their website or other channels.

The app provides direct access to special pricing on their EISAI, HINOKA, and KOZAN-JI grades, early notifications about new harvests from their Uji region suppliers, and personalized recommendations based on your matcha consumption preferences. This represents PureMatcha's evolution from their original direct-to-consumer online model to a more integrated customer experience platform.