Pure Matcha
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Matcha produced by Pure Matcha
Ceremonial-Grade Matcha Excellence
Pure Matcha by Golde represents a meticulously crafted ceremonial-grade green tea that stands out for its vibrant emerald hue, silken texture, and nuanced flavor profile. This exceptional matcha undergoes exhaustive testing to guarantee organic cultivation and certification free of radiation and heavy metals.
Superior Nutritional Profile
Pure Matcha boasts an exceptional antioxidant profile with an Oxygen Radical Absorbance Capacity (ORAC) value surpassing 1,500 TE/g. Each serving contains approximately 25mg of L-theanine, promoting serene focus without coffee-related jitters. The matcha is certified vegan, gluten-free, and non-GMO, making it accessible to diverse dietary needs.
Distinctive Characteristics
The matcha presents a harmonious blend of smooth, mellow green tea notes subtly interwoven with hints of sweetness and umami (savory taste). Its striking color, quantified at L*95, a* -2, b* 10 on the CIELAB scale, signifies elevated chlorophyll content and superior quality. Customer testimonials consistently highlight its smooth taste and invigorating effects, praising its versatility in lattes and culinary applications.
Cold-Processing Innovation
Pure Matcha undergoes a proprietary cold-processing method that meticulously controls temperatures throughout steaming, drying, and grinding phases. The leaves are gently steamed at approximately 80°C (176°F) for 15-20 seconds, then dried below 35°C (95°F), and finally stone-ground below 25°C (77°F) using traditional granite millstones. This innovative technique safeguards heat-sensitive antioxidants, amino acids, and volatile aromatic compounds.
History of Pure Matcha
Pure Matcha represents the culmination of Trinity Mouzon Wofford’s vision for accessible wellness when she established Golde in Brooklyn in 2017. Driven by a commitment to inclusive well-being, Wofford made the strategic decision to source exclusively from Uji, Japan, recognizing the region’s centuries-long legacy as the epicenter of premium matcha production.
The selection of Uji as Pure Matcha’s exclusive origin reflects deep respect for the region’s unparalleled terroir. Uji’s distinctive landscape, characterized by undulating hills, ethereal misty mornings, and soil replete with essential minerals, provides an optimal environment for nurturing matcha. The region’s temperate climate, marked by four distinct seasons, promotes the slow, deliberate growth of tea plants, resulting in leaves brimming with concentrated flavor and nutrients.
A pivotal moment in Golde’s matcha journey came through forging a direct relationship with a multigenerational, family-run producer in Uji. This partnership represents more than sourcing – it embodies a commitment to upholding time-honored farming techniques passed down through successive generations. The collaboration fosters heightened transparency and oversight throughout the production chain, guaranteeing the enduring quality and authenticity of Pure Matcha.
Pure Matcha goes beyond conventional ceremonial grade standards through its innovative cold-processing method. The harvested leaves undergo meticulous temperature control throughout steaming, drying, and grinding phases. Leaves are gently steamed at approximately 80°C (176°F) for 15-20 seconds, then dried below 35°C (95°F), and finally stone-ground below 25°C (77°F) using traditional granite millstones. This proprietary technique safeguards heat-sensitive antioxidants, amino acids, and volatile aromatic compounds.
The brand’s commitment to quality extends to comprehensive testing protocols. Each batch undergoes rigorous examination for heavy metals using ICP-MS (Inductively Coupled Plasma Mass Spectrometry), with acceptance thresholds set far below industry benchmarks. Radiation testing for Cesium-134 and Cesium-137 is conducted via gamma spectrometry, guaranteeing undetectable levels. Pure Matcha boasts an exceptional ORAC value surpassing 1500 TE/g, evidencing its elevated antioxidant concentration.
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