Pure Matcha
Pure Matcha presentation
Pure Matcha by Golde brings ceremonial-grade tea from Uji, Japan’s most celebrated matcha region, directly to wellness enthusiasts who refuse to compromise on quality. Founded by Trinity Mouzon Wofford in Brooklyn in 2017, Golde has built its reputation on making premium superfoods accessible without sacrificing authenticity or sourcing standards.
Beyond Ceremonial Grade
While many brands stop at ceremonial grade, Pure Matcha pushes further. Each batch is freshly shade-grown and cold-processed in Uji to preserve maximum antioxidant and amino acid content. The result is a smooth, mellow flavor profile that stands beautifully on its own or pairs naturally with honey or maple syrup.
The brand maintains rigorous quality standards: certified organic, radiation-free, heavy metal-free, vegan, gluten-free, and non-GMO. These aren’t just checkboxes—they reflect Golde’s commitment to transparency in every step of the sourcing process.
Recognition From Trusted Sources
Pure Matcha has earned accolades from publications that matter. New York Magazine named it “Best Matcha Powder for Lattes,” while Food & Wine declared it “The Best Matcha Powder for 2024.” TODAY praised its ability to deliver energy without the caffeine jitters that plague many morning rituals.
What Sets This Matcha Apart
The functional benefits align with what serious matcha drinkers seek:
- L-theanine for sustained, serene focus that carries through demanding workdays
- Approximately 60mg of caffeine per serving—enough for clean energy without the crash
- High concentrations of polyphenols and catechins that support overall wellness
- Chlorophyll content that aids natural detoxification processes
Accessible Premium Quality
Golde offers Pure Matcha in two formats: a 40g tin providing roughly 15 servings, and a 100g pouch with approximately 33 servings. At $39.00, the brand positions itself in the premium segment while offering subscription options for regular matcha drinkers who want consistency in their routine.
Trinity Mouzon Wofford’s vision extends beyond selling tea. Golde represents a community-oriented approach to wellness, where quality sourcing and authentic education take precedence over marketing hype. For matcha enthusiasts comparing options, Pure Matcha delivers verifiable quality from a brand that understands the difference between ceremonial grade and truly exceptional.
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Matcha produced by Pure Matcha
Ceremonial-Grade Matcha Excellence
Pure Matcha by Golde represents a meticulously crafted ceremonial-grade green tea that stands out for its vibrant emerald hue, silken texture, and nuanced flavor profile. This exceptional matcha undergoes exhaustive testing to guarantee organic cultivation and certification free of radiation and heavy metals.
Superior Nutritional Profile
Pure Matcha boasts an exceptional antioxidant profile with an Oxygen Radical Absorbance Capacity (ORAC) value surpassing 1,500 TE/g. Each serving contains approximately 25mg of L-theanine, promoting serene focus without coffee-related jitters. The matcha is certified vegan, gluten-free, and non-GMO, making it accessible to diverse dietary needs.
Distinctive Characteristics
The matcha presents a harmonious blend of smooth, mellow green tea notes subtly interwoven with hints of sweetness and umami (savory taste). Its striking color, quantified at L*95, a* -2, b* 10 on the CIELAB scale, signifies elevated chlorophyll content and superior quality. Customer testimonials consistently highlight its smooth taste and invigorating effects, praising its versatility in lattes and culinary applications.
Cold-Processing Innovation
Pure Matcha undergoes a proprietary cold-processing method that meticulously controls temperatures throughout steaming, drying, and grinding phases. The leaves are gently steamed at approximately 80°C (176°F) for 15-20 seconds, then dried below 35°C (95°F), and finally stone-ground below 25°C (77°F) using traditional granite millstones. This innovative technique safeguards heat-sensitive antioxidants, amino acids, and volatile aromatic compounds.
History of Pure Matcha
Pure Matcha represents the culmination of Trinity Mouzon Wofford’s vision for accessible wellness when she established Golde in Brooklyn in 2017. Driven by a commitment to inclusive well-being, Wofford made the strategic decision to source exclusively from Uji, Japan, recognizing the region’s centuries-long legacy as the epicenter of premium matcha production.
The selection of Uji as Pure Matcha’s exclusive origin reflects deep respect for the region’s unparalleled terroir. Uji’s distinctive landscape, characterized by undulating hills, ethereal misty mornings, and soil replete with essential minerals, provides an optimal environment for nurturing matcha. The region’s temperate climate, marked by four distinct seasons, promotes the slow, deliberate growth of tea plants, resulting in leaves brimming with concentrated flavor and nutrients.
A pivotal moment in Golde’s matcha journey came through forging a direct relationship with a multigenerational, family-run producer in Uji. This partnership represents more than sourcing – it embodies a commitment to upholding time-honored farming techniques passed down through successive generations. The collaboration fosters heightened transparency and oversight throughout the production chain, guaranteeing the enduring quality and authenticity of Pure Matcha.
Pure Matcha goes beyond conventional ceremonial grade standards through its innovative cold-processing method. The harvested leaves undergo meticulous temperature control throughout steaming, drying, and grinding phases. Leaves are gently steamed at approximately 80°C (176°F) for 15-20 seconds, then dried below 35°C (95°F), and finally stone-ground below 25°C (77°F) using traditional granite millstones. This proprietary technique safeguards heat-sensitive antioxidants, amino acids, and volatile aromatic compounds.
The brand’s commitment to quality extends to comprehensive testing protocols. Each batch undergoes rigorous examination for heavy metals using ICP-MS (Inductively Coupled Plasma Mass Spectrometry), with acceptance thresholds set far below industry benchmarks. Radiation testing for Cesium-134 and Cesium-137 is conducted via gamma spectrometry, guaranteeing undetectable levels. Pure Matcha boasts an exceptional ORAC value surpassing 1500 TE/g, evidencing its elevated antioxidant concentration.
5 events from Pure Matcha's history
January 2017
Golde Founded in Brooklyn
Trinity Mouzon Wofford established Golde in Brooklyn, New York, driven by a vision of inclusive well-being and accessible wellness products. This founding moment marked the beginning of what would become a pioneering superfood brand focused on quality and transparency.
June 2017
Partnership with Uji Producer Established
Golde forged a direct relationship with a multigenerational, family-run producer in Uji, Japan, representing a pivotal moment in the company’s matcha journey. This partnership fostered heightened transparency and oversight throughout the production chain, ensuring authentic Japanese craftsmanship.
January 2018
Cold-Processing Innovation Implemented
Pure Matcha introduced its proprietary cold-processing method at the Uji-based supplier facility, meticulously controlling temperatures throughout steaming (80°C), drying (below 35°C), and grinding (below 25°C) phases. This innovation preserved heat-sensitive compounds while maintaining traditional stone-grinding techniques.
January 2020
Comprehensive Quality Control Protocols Established
Golde implemented stringent quality control measures including ICP-MS testing for heavy metals, gamma spectrometry for radiation detection, and sensory evaluations by trained tea connoisseurs. These protocols ensured each batch met exacting standards with ORAC values surpassing 1500 TE/g.
January 2024
Industry Recognition Achieved
Pure Matcha received prestigious recognition as ‘Best Matcha Powder for Lattes’ by New York Magazine and ‘The Best Matcha Powder for 2024’ by Food & Wine, cementing its position as a premium ceremonial-grade matcha in the competitive wellness market.
Gallery and medias
Find below images and videos uploaded by Pure Matcha as of November 2025.
Frequent questions
Find below some answers to the most common questions about Pure Matcha.
What makes Golde's Pure Matcha different from other ceremonial-grade matchas with its cold-processing method?
Golde’s Pure Matcha uses a proprietary cold-processing technique that maintains strict temperature controls throughout production. The leaves are steamed at 80°C (176°F) for only 15-20 seconds, dried below 35°C (95°F), and stone-ground below 25°C (77°F).
This cold-processing method preserves heat-sensitive antioxidants and amino acids that would otherwise degrade at higher temperatures. The result is a matcha with enhanced flavor, vibrant color, and superior nutritional profile compared to traditionally processed ceremonial grades.
How does Pure Matcha's ORAC value of over 1500 TE/g compare to typical matcha antioxidant levels?
Pure Matcha’s ORAC value exceeding 1500 TE/g represents exceptionally high antioxidant activity. This measurement indicates the tea’s ability to neutralize oxygen radicals, providing robust cellular protection and immune system support.
The elevated ORAC value results from Golde’s shade-growing techniques in Uji and their cold-processing method, which preserves delicate antioxidant compounds that contribute to the matcha’s health-promoting properties.
Why does Golde specifically source Pure Matcha from a multigenerational family producer in Uji?
Golde established a direct relationship with a multigenerational, family-run producer in Uji to ensure authenticity and quality consistency. This partnership provides heightened transparency throughout the production chain and upholds centuries-old cultivation traditions.
- Access to Uji’s distinctive terroir with mineral-rich soil
- Traditional farming techniques passed down through generations
- Direct oversight of the ichibancha (first flush) harvest
- Guaranteed adherence to Golde’s cold-processing standards
This collaboration ensures each tin embodies the heritage of authentic Uji craftsmanship.
What does Pure Matcha's color measurement of L*95, a* -2, b* 10 on the CIELAB scale indicate?
The CIELAB color values L*95, a* -2, b* 10 quantify Pure Matcha’s striking emerald appearance and indicate superior quality. The L*95 value represents exceptional brightness, while the a* and b* values confirm the vibrant green hue characteristic of high-grade matcha.
These precise measurements reflect elevated chlorophyll content achieved through Golde’s shade-growing process, where tea plants are covered for 2-4 weeks before harvest to boost chlorophyll production and create the brilliant color that distinguishes ceremonial-grade matcha.
How much L-theanine does Pure Matcha contain per serving and what effects does this provide?
Pure Matcha contains approximately 25mg of L-theanine per serving, an amino acid that promotes serene focus without the jitters associated with coffee. This L-theanine concentration results from Golde’s shade-growing process, which intensifies amino acid development in the tea leaves.
The 25mg dosage provides a state of calm alertness, making Pure Matcha ideal for sustained concentration and mental clarity throughout the day.
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