Premium Health Japan
Premium Health Japan presentation
Premium Health Japan brings authentic Uji matcha from Kyoto’s historic tea gardens directly to health-conscious consumers worldwide. Founded by Luke, an Australian ex-boxing coach who discovered matcha’s transformative benefits during his athletic career, the brand bridges traditional Japanese tea cultivation with modern wellness needs.
From the Boxing Ring to Tea Fields
Luke’s journey into the matcha world began when he sought natural performance enhancers for his athletes. After experiencing the sustained energy and mental clarity that ceremonial-grade matcha provided, he traveled to Uji, Kyoto—the birthplace of Japanese tea culture. There, he built relationships with multi-generational tea farmers who maintain centuries-old cultivation methods.
This personal connection ensures every batch of Premium Health Japan matcha comes from verified single-origin sources. No blending, no middlemen—just pure Uji tea from farms Luke knows by name.
Why Single-Origin Matters
Most commercial matcha blends leaves from multiple regions and quality grades. Premium Health Japan takes a different approach by offering single-origin transparency. Each product traces back to a specific Kyoto farm, with details about the cultivation season, shading duration, and harvest date.
This commitment delivers consistent flavor profiles and nutritional content. Customers know exactly what they’re drinking—whether it’s first-harvest tencha from a farm in Wazuka or late-spring leaves from Ujitawara’s mountain slopes.
Built for Performance and Daily Ritual
Drawing from his coaching background, Luke developed a product line that serves both athletic performance and mindful daily practice:
- Competition Grade: High-caffeine, low-bitterness matcha for pre-workout energy
- Ceremony Grade: Traditional koicha and usucha for meditation and tea ceremonies
- Kitchen Grade: Culinary matcha for lattes, smoothies, and baking
Direct Trade, Direct Impact
By purchasing directly from Kyoto farmers, Premium Health Japan ensures fair compensation for growers while keeping prices accessible. This model supports small-scale tea farms that might otherwise struggle against industrial producers.
Every purchase helps preserve traditional tea cultivation methods in Uji, where farmers still hand-pick leaves and stone-grind them using granite mills. It’s matcha as it was meant to be—authentic, traceable, and connected to the land where it grew.
Premium Health Japan newsfeed
- Premium Health Japan has not yet been verified. The newsfeed is disabled.
Matcha produced by Premium Health Japan
Premium Health Japan specializes in authentic, single-origin, single-cultivar Uji matcha (宇治抹茶), sourcing directly from traditional tea farms in Japan’s most renowned matcha region. The company offers three distinct product categories designed to meet diverse customer needs and preferences.
Matcha Product Range
Ceremonial Grade Matcha represents the pinnacle of PHJ’s offerings, crafted from the youngest and most delicate tea leaves. This premium product undergoes meticulous stone-grinding to achieve a velvety texture specifically designed for traditional Japanese tea ceremonies. The ceremonial grade showcases the pure essence of Uji matcha with its vibrant green color and refined flavor profile.
Premium Grade Matcha strikes a harmonious balance between exceptional quality and everyday accessibility. This high-caliber matcha suits daily consumption while maintaining the authentic taste and health benefits that define genuine Uji matcha. The premium grade offers unmatched freshness, flavor, and focus for both newcomers to matcha and seasoned tea drinkers.
Culinary Grade Matcha features a more assertive flavor profile, specifically developed for culinary applications. This versatile product excels in baking, smoothies, and other culinary creations while maintaining the authentic Uji character and nutritional benefits.
Cultivar Expertise
PHJ likely works with celebrated Uji cultivars including Okumidori, known for its rich umami and creamy texture ideal for ceremonial applications and matcha lattes. Samidori offers intense sweetness with delicate floral aromatics, perfect for high-end ceremonial grade and single-origin offerings. Ujihikari provides balanced umami and sweetness, making it suitable for classic blends and everyday drinking.
The company’s commitment to single-origin, single-cultivar products ensures customers experience the distinct characteristics of each Uji variety, including rare hand-picked selections that showcase the pinnacle of Japanese tea craftsmanship.
History of Premium Health Japan
Premium Health Japan emerged from a deeply personal journey that began with Luke, an Australian ex-boxing coach and fitness expert who transformed his life’s mission after his mother’s battle with cancer. This pivotal moment sparked his exploration into the health benefits of green tea, ultimately leading him to specialize in the ancient art of matcha production.
Based in Japan with a bilingual team, the company bridges traditional Japanese tea culture with international markets. Luke’s fitness background provided a unique perspective, allowing him to emphasize the health-centric aspects of matcha while building authentic relationships with local Uji tea farmers in Kyoto Prefecture.
The Uji Connection
The company’s commitment to authenticity centers on Uji, the revered tea-growing region in Kyoto where matcha has been cultivated for centuries. Premium Health Japan sources exclusively from Uji-based farms, including rare, hand-picked cultivars that represent the pinnacle of Japanese tea craftsmanship.
Their matcha is produced using traditional methods, including the revered shading technique called “tana”, where tea plants are covered for up to 30 days before harvest to amplify chlorophyll and L-theanine levels. This meticulous process results in the vibrant green color and rich umami flavor that defines authentic Uji matcha.
Quality and Sustainability
The company operates with certified organic standards, adhering to Japan Agricultural Standards (JAS) certification. Their matcha is officially certified as authentic Uji Matcha by the Japan Patent Office, ensuring strict cultivation and processing standards.
Premium Health Japan has established efficient distribution centers in Japan, the USA, the EU, and Australia, enabling worldwide shipping while maintaining product freshness and quality. The company’s registered business name is Premium Health Japan Co. Ltd., reflecting their official status as a Japanese corporation.
5 events from Premium Health Japan's history
January 2020
Company Foundation by Luke
Australian ex-boxing coach and fitness expert Luke founded Premium Health Japan after his mother’s cancer battle sparked his exploration into green tea health benefits. This personal journey led him to specialize in authentic Uji matcha and relocate to Japan to work directly with traditional tea farmers.
January 2021
Direct Farm Partnerships Established
Premium Health Japan cultivated direct relationships with Uji tea farms in Kyoto Prefecture, ensuring access to exceptional tencha and rare, hand-picked cultivars. These partnerships enabled the company to guarantee authentic single-origin, single-cultivar matcha sourced exclusively from the renowned Uji region.
January 2022
Global Distribution Network Launch
The company established strategic distribution hubs in Japan, the USA, the EU, and Australia to expedite worldwide shipping while maintaining product freshness. This bilingual team approach facilitated seamless communication between traditional Japanese tea culture and international markets.
January 2023
Official Certifications Achieved
Premium Health Japan obtained certified organic status under Japan Agricultural Standards (JAS) and received official Uji Matcha certification from the Japan Patent Office. These certifications validated their commitment to authentic, high-quality matcha production and sustainable farming practices.
January 2025
Matcha Crisis Navigation Success
The company successfully adapted to the significant matcha shortage and price surge of 2025, when Uji tencha production dropped by 40% and prices increased by over 116%. Their direct farm relationships and strategic sourcing enabled continued supply despite industry-wide challenges, showcasing remarkable resilience and resourcefulness.
Gallery and medias
Find below images and videos uploaded by Premium Health Japan as of November 2025.
Frequent questions
Find below some answers to the most common questions about Premium Health Japan.
What makes Premium Health Japan's founder Luke's background unique in the matcha industry?
Luke’s journey from Australian ex-boxing coach to matcha specialist sets Premium Health Japan apart from traditional tea companies. His fitness background and personal experience with his mother’s cancer battle led him to explore green tea’s health benefits, ultimately specializing in matcha from Uji (宇治), Japan’s most prestigious tea region.
This unique combination of fitness expertise and health-focused motivation allows PHJ to emphasize the wellness aspects of matcha in ways that traditional tea merchants cannot, bridging the gap between ancient Japanese tea culture and modern health consciousness.
How did Premium Health Japan navigate the 2025 matcha crisis?
Premium Health Japan successfully adapted to the matcha shortage and price surge of 2025 through their established direct relationships with Uji tea farms. Their strategic approach included:
- Leveraging existing partnerships with local Uji producers
- Utilizing their bilingual team to maintain clear communication during supply challenges
- Drawing on their distribution hubs across Japan, USA, EU, and Australia for efficient logistics
This crisis demonstrated PHJ’s resilience and resourcefulness in maintaining quality while managing supply chain disruptions.
Which specific Uji cultivars does Premium Health Japan likely source for their single-origin matcha?
While Premium Health Japan keeps their exact cultivar selections closely guarded, their commitment to authentic, single-origin, single-cultivar Uji matcha suggests they work with celebrated varieties including:
- Okumidori (奥緑) – Rich umami with creamy texture, ideal for ceremonial grade and matcha lattes
- Samidori (さみどり) – Intense sweetness with delicate floral aroma, perfect for high-end ceremonial offerings
- Ujihikari (宇治光) – Balanced umami and sweetness, suitable for classic blends and daily drinking
Their hand-picked cultivar selections represent the pinnacle of Uji tea craftsmanship.
What's the difference between Premium Health Japan's Ceremonial, Premium, and Culinary grade matcha?
Premium Health Japan categorizes their matcha into three distinct grades tailored for different uses:
Ceremonial Grade: Crafted from the youngest, most delicate leaves and meticulously stone-ground for a velvety texture. Designed specifically for traditional tea ceremonies with the finest flavor profile.
Premium Grade: High-caliber matcha that strikes a harmonious balance between exceptional flavor and affordability, perfect for daily enjoyment and elevated wellness rituals.
Culinary Grade: Features a slightly more assertive flavor profile that holds up beautifully in cooking applications, from baking to smoothies, without losing its distinctive Uji character.
How does Premium Health Japan's traditional tana shading method enhance their matcha quality?
Premium Health Japan honors the revered tana (棚) shading method where tea plants are carefully veiled beneath cloth or netting for 20-30 days before harvest. This traditional Uji technique significantly enhances matcha quality by:
- Amplifying chlorophyll levels for vibrant green color
- Increasing L-theanine content for smooth, sustained energy
- Reducing bitterness while intensifying umami flavors
- Creating the signature creamy texture PHJ customers expect
This time-honored approach, combined with their direct farm relationships, ensures each batch maintains the authentic Uji character that defines Premium Health Japan’s offerings.
Locate Premium Health Japan
Contact Premium Health Japan
- Premium Health Japan has not yet been verified. Direct messaging is disabled.
Latest products as of November 2025
There are no results matching your search
Find a matcha brand like Premium Health Japan
Click below to see the profile of a matcha brands similar to Premium Health Japan.
