Matcha Outlet
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Matcha produced by Matcha Outlet
Diverse Matcha Product Portfolio
Matcha Outlet offers a comprehensive selection of matcha products designed to meet various consumer preferences and applications. Their product range demonstrates a commitment to both traditional and modern matcha consumption methods.
Core Product Categories
- Pure Matcha: Unadulterated matcha powder specifically crafted for traditional preparation methods
- Latte Matcha: Specially formulated blends designed for seamless integration into lattes and milk-based beverages
- Flavored Matcha: Innovative matcha infusions with complementary flavors to appeal to broader taste preferences
- Matcha from Japan: Authentic matcha sourced directly from renowned Japanese tea regions
- Matcha from China: Traditional matcha acknowledging the historical origins of powdered tea culture
Quality Grade Classifications
The brand categorizes their offerings into three distinct quality levels. Ceremonial grade represents the highest quality matcha, reserved for traditional chanoyu (tea ceremony) preparations. Premium/latte grade provides excellent quality for beverage applications, while culinary grade serves cooking and baking purposes effectively.
Featured Products
Among their bestselling items, Sweet Japanese Matcha Green Tea Latte and Private Reserve Matcha A23 highlight the brand’s diverse appeal across different consumer segments. These products demonstrate Matcha Outlet’s ability to cater to both traditional matcha enthusiasts and modern beverage consumers.
Quality and Authenticity Standards
Matcha Outlet imports their matcha green tea through Wmbr Corp from Ooigawachaen Co., Ltd. in Japan, indicating a commitment to sourcing from established tea-producing regions with proven expertise in matcha cultivation and processing.
History of Matcha Outlet
Matcha Outlet represents the modern evolution of an ancient tradition that spans over 1,000 years. While the company itself operates as a contemporary retailer, its foundation rests upon the rich heritage of matcha (抹茶), which originated during the Tang Dynasty (618-907 AD) in China before finding its spiritual home in Japan during the 12th century.
From Ancient Roots to Modern Accessibility
The story begins when Buddhist monk Eisai brought tea seeds from China to Japan, planting them in the Kyoto region. What started as a monastic aid evolved into the centerpiece of Japanese culture through the chanoyu (茶の湯) tea ceremony, codified by masters like Sen no Rikyū in the 16th century.
Matcha Outlet bridges this ancient tradition with modern convenience, sourcing authentic matcha from established Japanese tea regions including Uji, Yame, and Nishio. The company imports directly from Ooigawachaen Co., Ltd. in Japan, ensuring authenticity while making premium matcha accessible to contemporary consumers.
Traditional Cultivation Meets Modern Distribution
The company’s products reflect centuries-old cultivation methods, including the critical oishita saibai (覆下栽培) shading technique practiced in Japan’s Uji region since the 16th century. This traditional method, where tea plants are shaded for 4-6 weeks before harvest, develops the umami flavor and vibrant green color that defines quality matcha.
Matcha Outlet’s diverse product range spans from ceremonial grade matcha honoring traditional ichibancha (一番茶) first harvest practices to innovative flavored varieties that appeal to modern palates. The company offers matcha from both Japan and China, acknowledging matcha’s historical origins while celebrating its Japanese refinement.
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