Organic Burst
Organic Burst presentation
Organic Burst has spent over a decade building trust with matcha enthusiasts who refuse to compromise on purity. Founded in 2011 by Dimi and Katya from their London apartment, the brand emerged from a simple mission: discover the most authentic ancient plants that genuinely transform health and wellbeing. Today, they’ve sold over 1.7 million products across 144 countries, earning recognition in Vogue, Elle, and The Times.
The Kagoshima Difference
After nearly a year of research, lab testing, and traveling across Japan, Organic Burst chose Kagoshima’s remote subtropical region as their exclusive matcha source. This decision wasn’t arbitrary. The volcanic soil—rich in ash, gravel, and minerals—provides exceptional drainage and creates the nutrient-dense foundation for ceremonial grade matcha.
What sets this location apart is its isolation. Unlike other matcha-growing regions where organic farms sit adjacent to conventional operations using pesticides and fish bone fertilizers, Kagoshima’s matcha farms are surrounded solely by organic operations and dense subtropical forests. This geographical advantage eliminates cross-contamination risks entirely.
Traditional Methods Meet Modern Standards
The brand works directly with family-owned organic farms that follow traditional Japanese cultivation methods. During the critical three-week shading process, these farms rely on natural pest control—ladybirds and spiders protect the weakened tea plants rather than chemical interventions. The result is matcha that’s truly pure, certified organic, and free from the fishy taste that plagues non-organic varieties grown with animal-based fertilizers.
Every batch undergoes rigorous lab testing beyond industry standards. Organic Burst maintains strict quality control, ensuring their matcha remains non-GMO and completely free from additives and adulterants.
Direct Trade Philosophy
Dimi and Katya personally visit their farming partners, learning traditional harvesting techniques and customizing preparation methods. This hands-on approach creates products that blend ancient wisdom with cutting-edge nutritional science. Their Direct Trade initiative doesn’t just ensure premium ingredients—it positively impacts family growers while protecting the surrounding ecosystems.
With over 15 years of immersion in health and wellness, the founders bring extensive knowledge to every product formulation. Their dedicated team of nutritionists provides ongoing support, helping customers maximize benefits from their matcha and beyond. This commitment to education and transparency has built a loyal community—the “Bursterfam”—of over 400,000 satisfied customers worldwide.
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Matcha produced by Organic Burst
Organic Burst Matcha represents ceremonial grade Japanese matcha (powdered green tea) that delivers focused energy without the jitters associated with coffee. Priced at $34.99, this premium powder contains only organic matcha with no additives, gluten, dairy, or soy.
Product Specifications and Quality
The matcha undergoes ultra-fine milling technology after careful removal of stems and veins, creating a concentrated powder with enhanced bioavailability. Each serving requires ½-1 teaspoon mixed with 100ml hot water or 200ml cold water over ice. The powder maintains its electric green color due to the specialized processing methods.
Health Benefits and Active Compounds
L-theanine content reaches peak levels through the exclusive use of the top four leaves from first flush harvests. This amino acid increases alpha brain wave power by 75%, promoting focused alertness while maintaining calm relaxation. The matcha also contains Epigallocatechin Gallate (EGCG), a powerful antioxidant compound.
Processing and Preparation Methods
The leaves undergo 30-second steaming rather than roasting or pan-frying, preserving delicate nutrients and preventing oxidation. The made-to-order freshness ensures milling occurs only two weeks before sale, eliminating the need for moisture absorbent sachets or plastic pouches.
Traditional preparation involves whisking the powder with bamboo or electric whisks. Modern applications include matchaccinos with coconut milk, matcha lattes with almond milk, and incorporation into smoothies, yogurts, and desserts. Learn more about preparation methods.
History of Organic Burst
Organic Burst emerged in 2011 as the vision of husband and wife team Dimi and Katya, who personally discovered the transformative power of organic superfoods. Their mission extended beyond profit, creating a virtuous cycle that benefits consumers, farmers, and the environment through direct sourcing from small ethical producers.
The company’s matcha journey begins in Kagoshima, Japan, a region blessed with rich volcanic soil from Sakurajima, one of Japan’s largest volcanoes. This mineral-dense, extremely fertile earth creates the foundation for super potent tea plants that thrive in the unique climatic conditions of the region.
Organic Burst’s commitment to quality manifests through their meticulous cultivation process. Their tea plants undergo a specialized 21-24 day shading period using patented shading technology, which amplifies chlorophyll and L-theanine production. The company harvests only the first flush – the top four leaves from the very first spring plucking – ensuring the highest concentration of nutrients and the smoothest flavor profile.
The processing methodology sets Organic Burst apart from mass-produced alternatives. Rather than roasting or pan-frying, the leaves are steamed for 30 seconds to halt oxidation and preserve delicate nutrients. Before milling, stems and veins are meticulously removed, resulting in a more concentrated and potent final product. The ultra-fine milling technology creates powder that’s more bioavailable, increasing the health effects.
Quality assurance remains paramount, with regular radiation testing for Cesium-134, Cesium-137, and Iodine-131 ensuring complete safety. The company eschews animal-derived fertilizers, a practice common in some tea farms, and their farm is surrounded by organic farmlands and dense green forests, protecting against pesticide cross-contamination.
By working directly with renowned Japanese tea masters and family-owned organic farms, Organic Burst helps preserve traditional tea-making artistry that’s rapidly disappearing as mass-produced, low-quality alternatives flood the market from giant plantations.
4 events from Organic Burst's history
January 2011
Organic Burst Founded
Husband and wife team Dimi and Katya launched Organic Burst after personally discovering the life-transforming benefits of pure organic ancient foods, establishing a mission to create a virtuous cycle benefiting consumers, farmers, and the environment through direct sourcing from small ethical producers.
January 2011
Kagoshima Partnership Established
Organic Burst began sourcing ceremonial grade matcha from Kagoshima, Japan, partnering with family-owned organic tea farms in the volcanic region known for its mineral-dense soil from Sakurajima volcano, implementing traditional cultivation methods with modern quality standards.
January 2011
Patented Shading Technology Implementation
The company implemented specialized patented shading technology for their tea plants, extending the traditional shading period to 21-24 days to maximize chlorophyll and L-theanine production, resulting in the distinctive electric green color and enhanced nutritional profile of their matcha.
January 2011
Quality Assurance Protocols Established
Organic Burst established comprehensive quality control measures including regular radiation testing for Cesium-134, Cesium-137, and Iodine-131, elimination of animal-derived fertilizers, and ultra-fine milling technology with stem and vein removal for maximum potency and purity.
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Frequent questions
Find below some answers to the most common questions about Organic Burst.
What makes Organic Burst's patented shading technology different from traditional matcha shading methods?
Organic Burst uses a patented shading technology that extends beyond the traditional 21-day shading period, keeping their tea plants covered for 21 to 24 days before harvest. This proprietary method amplifies nutrient development, particularly boosting chlorophyll and L-theanine production beyond what standard shading achieves.
The company claims this patented approach, combined with Kagoshima’s volcanic soil conditions, creates a more potent final product compared to conventional shading techniques used by other matcha producers.
Why does Organic Burst only harvest the top 4 leaves during first flush, and how does this impact quality?
Organic Burst’s first flush harvest focuses exclusively on the top four leaves from each tea plant during the very first spring plucking. This selective approach prioritizes quality over quantity, as these young leaves contain the highest concentration of L-theanine – the amino acid responsible for matcha’s focus and calming effects.
- Higher nutrient density compared to later harvests
- Maximum L-theanine content for enhanced mental clarity
- More vibrant color and smoother taste profile
- Premium ceremonial grade classification
How does Organic Burst ensure their Kagoshima matcha is free from radiation contamination?
Organic Burst conducts regular radiation testing specifically for Cesium-134, Cesium-137, and Iodine-131 to ensure their Kagoshima-sourced matcha meets safety standards. This comprehensive testing protocol addresses concerns about radioactive contamination that can affect Japanese agricultural products.
The company’s commitment to transparency includes these safety measures as part of their quality assurance process, providing customers with confidence in their ceremonial grade matcha’s purity.
What role do Dimi and Katya's direct farm relationships play in Organic Burst's matcha sourcing?
Since founding Organic Burst in 2011, husband and wife team Dimi and Katya have established direct relationships with small ethical producers in Kagoshima, Japan. They personally visit their partner farms to learn traditional cultivation methods and ensure sustainable practices.
This direct sourcing approach eliminates middlemen, allowing Organic Burst to:
- Guarantee fair compensation for farmers
- Maintain quality control throughout the supply chain
- Support environmentally conscious farming practices
- Preserve traditional Japanese tea cultivation knowledge
Their hands-on approach reflects the founders’ vision of creating a virtuous cycle that benefits consumers, farmers, and the environment.
Does Organic Burst remove stems and veins before milling their matcha powder?
Yes, Organic Burst meticulously removes stems and veins before milling their matcha into ultra-fine powder. This precision refinement process results in a more concentrated and potent final product compared to matcha that includes these plant parts.
The removal of stems and veins, combined with their specialized milling technology, creates a smoother texture and more intense flavor profile characteristic of true ceremonial grade matcha.
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