Naoki Matcha

Naoki Matcha emerged as a distinctive voice in the American matcha market, built on the principle of curating exceptional matcha (抹茶) from diverse tea regions across Japan. The company established itself as a direct importer, working closely with dedicated farms and producers to bring authentic Japanese tea culture to discerning consumers.

The brand’s foundation rests on a rigorous 2-3 month sourcing cycle that sets them apart from larger tea conglomerates. This meticulous process involves sourcing premium tea leaves, employing advanced processing techniques, skillful blending, discerning tasting, and iterative re-blending to achieve desired flavor profiles. Through close collaboration with esteemed tea estates, factories, and tea masters throughout Japan, Naoki Matcha developed innovative blends tailored for various applications.

What distinguishes Naoki Matcha is their commitment to understanding individual customer preferences, enabling them to offer bespoke blends perfectly suited for everything from crafting the quintessential matcha latte to the serene ritual of usucha (薄茶). Their agile approach allows them to deliver exceptional quality matcha at fair prices while maintaining unparalleled customer support.

The company gained recognition from tea experts and enthusiasts alike. Greg from Lazy Literatus praised them as a no bullsh*t matcha company” that provides all necessary product information transparently. Ricardo from My Japanese Tea Blog noted their matcha’s creamy texture, good umami (旨味) taste, sweetness, and long aftertaste, describing it as “very smooth” with an “original” flavor profile.

By 2024, Naoki Matcha had built a substantial following, becoming trusted by more than 200,000 matcha fans each year. Their success stems from focusing on the perfect balance of umami, sweetness, and slight astringency that defines premium matcha, while maintaining direct relationships with Japanese producers to ensure authenticity and quality.

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