Moon Juice
Moon Juice presentation
Moon Juice emerged from Amanda Chantal Bacon’s Venice, California kitchen in 2011, born from her personal journey to heal an autoimmune condition. What began as a single juice bar has evolved into a wellness brand that bridges ancient wisdom with modern nutritional science, creating a distinctive approach to holistic health through plant-sourced alchemy.
The Adaptogenic Matcha Philosophy
Moon Juice takes matcha beyond traditional boundaries. Their signature Beauty Matcha and Cosmic Matcha aren’t conventional tea blends but sophisticated wellness formulations that combine high-quality matcha with adaptogenic ingredients. Each serving delivers more than just sustained energy—it’s a comprehensive wellness experience designed for the health-conscious consumer.
The brand’s Beauty Matcha integrates hyaluronic acid for skin hydration, Schisandra berry for stress management, and Ashwagandha for overall wellness support. This multi-functional approach transforms your daily matcha ritual into a beauty and balance practice, demonstrating Moon Juice’s commitment to bioavailable ingredients that deliver measurable results.
Clean Sourcing Meets Modern Science
Moon Juice emphasizes consciously sourced ingredients throughout their product line. Their matcha comes from premium Japanese growing regions, likely including Uji, Kagoshima, and Shizuoka, where ideal conditions produce the finest tea leaves. The brand maintains a carefully curated approach to transparency while ensuring every ingredient meets their standards for purity and potency.
The company’s philosophy blends Ayurvedic and Traditional Chinese Medicine principles with contemporary nutritional research. This fusion creates products that honor traditional healing wisdom while meeting modern wellness needs.
Wellness as a Lifestyle Choice
Moon Juice has attracted an A-list following, including Gwyneth Paltrow, by positioning wellness as an accessible daily practice rather than an unattainable goal. Their Iced Beauty Matcha recipe exemplifies this simplicity: one teaspoon of Beauty Dust combined with eight ounces of milk and a teaspoon of matcha, blended and served over ice.
The brand’s commitment extends beyond products to creating alternative wellness solutions for the modern consumer. From their Venice Beach origins to their multi-million dollar wellness empire, Moon Juice continues to offer bioavailable formulations that support body, beauty, and consciousness—making them a distinctive voice in the matcha and wellness marketplace.
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Matcha produced by Moon Juice
Moon Juice offers a distinctive range of matcha-infused wellness products that blend traditional Japanese tea culture with modern adaptogenic ingredients. Their flagship matcha offerings include Cosmic Matcha and Beauty Matcha, which aren’t traditional tea blends but rather sophisticated wellness formulations designed for the health-conscious consumer.
The Beauty Matcha stands out as a multi-functional product that combines high-quality matcha with beauty-enhancing ingredients like hyaluronic acid for skin hydration and Schisandra berry, an adaptogen known for stress management. The brand also incorporates Ashwagandha, another powerful adaptogen, creating a comprehensive wellness experience in each serving.
Moon Juice’s signature Iced Beauty Matcha recipe demonstrates the simplicity of their approach: one teaspoon of Beauty Dust combined with eight ounces of milk and a teaspoon of matcha, blended and served over ice. This creates what the brand positions as “wellness as a lifestyle choice, a daily ritual promising beauty and balance.”
The company emphasizes “clean” and “consciously sourced” ingredients throughout their product line, though they maintain a carefully curated approach to transparency regarding specific sourcing details. Their matcha products represent more than just beverages – they embody Moon Juice’s philosophy of combining ancient Ayurvedic and Traditional Chinese Medicine principles with modern nutritional science.
Founded by Amanda Chantal Bacon in 2011 in Venice, California, Moon Juice has evolved from a single juice bar into a multi-million dollar wellness brand with an A-list following. The brand’s matcha offerings reflect their commitment to “bioavailable” ingredients and their mission to provide alternative wellness solutions for the modern consumer.
History of Moon Juice
Moon Juice emerged from the sun-drenched streets of Venice, California in 2011, born from founder Amanda Chantal Bacon’s personal journey to heal from an autoimmune condition. What began as a single juice bar armed with cold-pressed juices and a healing mission quickly transformed into something far more ambitious.
The brand became a beacon for those seeking alternative wellness solutions, masterfully blending ancient Ayurvedic and Traditional Chinese Medicine principles with modern nutritional science. This unique approach positioned Moon Juice as what many consider the Instagram generation’s answer to holistic wellness.
Moon Juice’s evolution from neighborhood juice bar to multi-million dollar wellness empire reflects the enduring appeal of its core philosophy: that individuals can biohack their way to optimal health. The brand attracted an A-list following including Gwyneth Paltrow, cementing its status in the aspirational lifestyle space.
The company’s matcha offerings, including their signature Cosmic Matcha and Beauty Matcha, represent a sophisticated approach to traditional tea culture. These aren’t conventional blends but rather enhanced formulations featuring ingredients like hyaluronic acid for skin benefits, Schisandra berry for stress adaptation, and Ashwagandha for overall wellness support.
Despite facing criticism for cultural appropriation and promoting an unattainable lifestyle, Moon Juice has persisted and evolved, maintaining its commitment to clean and consciously sourced ingredients. The brand emphasizes quality sourcing from regions known for premium matcha production, likely including Uji, Kagoshima, and Shizuoka in Japan, where ideal growing conditions produce the finest tea leaves.
3 events from Moon Juice's history
January 2011
Moon Juice Founded in Venice
Amanda Chantal Bacon established Moon Juice as a single juice bar in Venice, California, driven by her personal mission to heal from an autoimmune condition using cold-pressed juices and alternative wellness approaches.
January 2015
Wellness Empire Expansion
Moon Juice evolved beyond its juice bar origins to become a multi-million dollar wellness brand, attracting an A-list celebrity following including Gwyneth Paltrow and establishing itself as a leader in the aspirational wellness space.
January 2018
Matcha Product Line Launch
The company introduced its sophisticated matcha offerings including Cosmic Matcha and Beauty Matcha, featuring enhanced formulations with adaptogens like Schisandra berry and Ashwagandha, plus beauty-focused ingredients like hyaluronic acid.
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