Who is Moon Juice?

Moon Juice is a Venice-born wellness brand offering matcha through functional blends rather than traditional ceremonial tea. Founded in Venice, California, it pairs Japanese matcha with botanicals and beauty-focused ingredients in products including Cosmic Matcha and Beauty Matcha.

Its matcha line launched in 2018. Beauty Matcha combines matcha with hyaluronic acid, Schisandra berry, and Ashwagandha; Moon Juice describes ingredients across range as clean, consciously sourced, and bioavailable.

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Venice-born wellness empire blending ancient wisdom with matcha

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Moon Juice in details

Moon Juice emerged from Amanda Chantal Bacon’s Venice, California kitchen in 2011, born from her personal journey to heal an autoimmune condition. What began as a single juice bar has evolved into a wellness brand that bridges ancient wisdom with modern nutritional science, creating a distinctive approach to holistic health through plant-sourced alchemy.

The Adaptogenic Matcha Philosophy

Moon Juice takes matcha beyond traditional boundaries. Their signature Beauty Matcha and Cosmic Matcha aren’t conventional tea blends but sophisticated wellness formulations that combine high-quality matcha with adaptogenic ingredients. Each serving delivers more than just sustained energy—it’s a comprehensive wellness experience designed for the health-conscious consumer.

The brand’s Beauty Matcha integrates hyaluronic acid for skin hydration, Schisandra berry for stress management, and Ashwagandha for overall wellness support. This multi-functional approach transforms your daily matcha ritual into a beauty and balance practice, demonstrating Moon Juice’s commitment to bioavailable ingredients that deliver measurable results.

Clean Sourcing Meets Modern Science

Moon Juice emphasizes consciously sourced ingredients throughout their product line. Their matcha comes from premium Japanese growing regions, likely including Uji, Kagoshima, and Shizuoka, where ideal conditions produce the finest tea leaves. The brand maintains a carefully curated approach to transparency while ensuring every ingredient meets their standards for purity and potency.

The company’s philosophy blends Ayurvedic and Traditional Chinese Medicine principles with contemporary nutritional research. This fusion creates products that honor traditional healing wisdom while meeting modern wellness needs.

Wellness as a Lifestyle Choice

Moon Juice has attracted an A-list following, including Gwyneth Paltrow, by positioning wellness as an accessible daily practice rather than an unattainable goal. Their Iced Beauty Matcha recipe exemplifies this simplicity: one teaspoon of Beauty Dust combined with eight ounces of milk and a teaspoon of matcha, blended and served over ice.

The brand’s commitment extends beyond products to creating alternative wellness solutions for the modern consumer. From their Venice Beach origins to their multi-million dollar wellness empire, Moon Juice continues to offer bioavailable formulations that support body, beauty, and consciousness—making them a distinctive voice in the matcha and wellness marketplace.

About the Moon Juice Matcha

Moon Juice builds its matcha offer around adaptogenic wellness formulations rather than traditional ceremonial tea. The lineup pairs high-quality matcha with functional botanicals for a daily beauty-and-balance ritual.

Signature matcha products

Cosmic Matcha and Beauty Matcha lead the range. Beauty Matcha is a multi-functional blend combining matcha with hyaluronic acid, Schisandra berry, and Ashwagandha, so each serving carries the tea alongside adaptogenic and skin-supporting ingredients.

How it is used

The brand's Iced Beauty Matcha shows the intended preparation: one teaspoon of Beauty Dust blended with eight ounces of milk and a teaspoon of matcha, then served over ice. Moon Juice emphasizes clean, consciously sourced, bioavailable ingredients across the matcha line.

Harvest location

Moon Juice sources its matcha from Japan's premier tea-growing regions, most likely Uji, Kagoshima and Shizuoka. These areas offer fertile soil, ample rainfall and climates suited to rich, flavorful leaves for premium matcha.

Harvest and processing

The prized ichibancha first harvest falls in a narrow window between late April and mid-May, when only the youngest, most tender top leaves are hand-picked for maximum nutrient density and chlorophyll. Freshly picked leaves are steamed at once to prevent oxidation, then dried, sorted and finally stone-ground into the fine powder that gives matcha its smooth texture and concentrated flavor.

This traditional method, tied to the terroir of Japan's top regions, supports Moon Juice's stated commitment to traceable, high-quality ingredients sourced through reputable suppliers.

Moon Juice History

Moon Juice was founded in 2011 by Amanda Chantal Bacon in Venice, California, born from her personal journey to heal an autoimmune condition. It began as a single cold-pressed juice bar.

Milestones

  • 2011 — Opened as a single juice bar in Venice.
  • 2015 — Grew into a wellness brand with an A-list following, including Gwyneth Paltrow.
  • 2018 — Launched its matcha line, Cosmic Matcha and Beauty Matcha.
January 1, 2011

Amanda Chantal Bacon established Moon Juice as a single juice bar in Venice, California, driven by her personal mission to heal from an autoimmune condition using cold-pressed juices and alternative wellness approaches.

January 1, 2015

Moon Juice evolved beyond its juice bar origins to become a multi-million dollar wellness brand, attracting an A-list celebrity following including Gwyneth Paltrow and establishing itself as a leader in the aspirational wellness space.

January 1, 2018

The company introduced its sophisticated matcha offerings including Cosmic Matcha and Beauty Matcha, featuring enhanced formulations with adaptogens like Schisandra berry and Ashwagandha, plus beauty-focused ingredients like hyaluronic acid.

Frequently asked questions

Here are some frequently asked questions and answers.

What is in Moon Juice Beauty Matcha?

Moon Juice Beauty Matcha combines Japanese matcha with hyaluronic acid, Schisandra berry, and Ashwagandha. It is positioned as a functional wellness blend rather than a conventional ceremonial tea. The wider matcha offering also includes Cosmic Matcha, with the brand emphasizing clean, consciously sourced, and bioavailable ingredients across the line.

Is Moon Juice matcha a traditional ceremonial tea?

Moon Juice presents its matcha products as functional wellness formulations rather than traditional ceremonial tea. Beauty Matcha and Cosmic Matcha pair matcha with additional ingredients, including adaptogenic botanicals and beauty-focused components. This approach makes the range distinct from a plain matcha powder intended solely for whisking in a conventional ceremonial preparation.

How do you make Moon Juice Iced Beauty Matcha?

The preparation described in the record uses one teaspoon of Beauty Dust, eight ounces of milk, and one teaspoon of matcha. Blend those ingredients together, then serve the drink over ice. This recipe reflects Moon Juice’s intended use of matcha within a cold, milk-based wellness drink rather than as plain ceremonial tea.

When did Moon Juice launch its matcha line?

Moon Juice launched its matcha line in 2018 with Cosmic Matcha and Beauty Matcha. The brand itself began earlier as a single juice bar in Venice, California. Its matcha products extended the company’s wellness focus by combining matcha with adaptogens and beauty-oriented ingredients instead of offering only a conventional ceremonial powder.

Who founded Moon Juice, and where did it start?

Amanda Chantal Bacon founded Moon Juice in 2011 in Venice, California. It began as a single cold-pressed juice bar before developing into a broader wellness brand. The company later introduced functional matcha products, including Cosmic Matcha and Beauty Matcha, which pair matcha with botanicals and other wellness-focused ingredients.