Matcha Moon
Matcha Moon presentation
Matcha Moon brings authentic Japanese tea tradition directly to your cup through decade-long relationships with family-owned farms in Uji, Kyoto—the birthplace of matcha culture. Since 2015, this brand has maintained an unwavering commitment to sourcing organic ceremonial-grade matcha that honors centuries of tea craftsmanship while meeting modern standards for purity and sustainability.
Direct From Japan’s Tea Heartland
Every tin of Matcha Moon powder originates from single-estate tea fields in Uji, Kyoto, and Kagoshima—regions where tea cultivation has been perfected over generations. The brand eliminates secondary sellers entirely, ensuring your matcha travels straight from the shade-covered tea gardens to your kitchen. This direct-trade approach guarantees both authenticity and quality while supporting traditional farming communities.
The production process follows time-honored methods passed down through centuries. Tea plants undergo weeks of shade-growing beneath black vinyl sheets, a technique that amplifies chlorophyll and L-theanine production. Only the youngest, greenest leaves make the cut, hand-picked at peak freshness.
Three Grades, One Philosophy
Matcha Moon offers three distinct product lines, each crafted for specific experiences. Pure Zen Premium Organic Matcha serves as their versatile everyday option, perfect for lattes and smoothies. Spring Zen Superior represents their top ceremonial grade, reserved for traditional tea ceremonies and classical usucha preparation. Their newest innovation, Ceremonial Gyokuro Matcha, blends the shade-growing techniques of both Gyokuro and matcha traditions.
Testing Beyond Industry Standards
What sets this brand apart is their rigorous third-party testing protocol. Independent laboratories screen every batch for heavy metals, pesticides, and radiation—addressing concerns that arose after the 2011 Fukushima disaster. The brand holds both USDA and JONA organic certifications, meeting stringent limits set by California Proposition 65.
Each batch undergoes meticulous grade sorting based on appearance, aroma, and texture before traditional stone-grinding transforms the tencha leaves into fine powder. The leaves are carefully de-veined, de-stemmed, and refrigerated to preserve nutrients and vibrant color.
Why Tea Lovers Choose Matcha Moon
Beyond certifications and testing, Matcha Moon delivers the authentic taste that discerning tea enthusiasts seek. Their matcha captures the umami-rich flavor profile and smooth texture that define premium Uji matcha—without the bitterness found in lower-grade powders. For those seeking genuine Japanese tea culture in every sip, this brand bridges tradition with modern accessibility.
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Matcha produced by Matcha Moon
Matcha Moon offers three distinct grades of premium organic matcha, each crafted for specific brewing experiences and culinary applications. Their product lineup showcases the diversity of traditional Japanese tea cultivation.
Core Product Range
Pure Zen Premium Organic Matcha serves as their flagship offering, designed for versatile everyday enjoyment. This grade excels in lattes, smoothies, and baking applications, providing consistent flavor and vibrant color. The powder delivers the authentic taste of Uji (宇治) matcha while maintaining accessibility for daily consumption.
Spring Zen Superior Organic Ceremonial Grade Matcha represents their top-tier offering, specifically reserved for traditional tea ceremonies. This premium grade follows the classical usucha (薄茶) preparation method, delivering the refined taste and texture expected in formal tea service. The ceremonial grade undergoes the most rigorous selection process, ensuring only the finest leaves reach this classification.
Ceremonial Gyokuro Matcha Green Tea Powder stands as their newest innovation, blending traditional Gyokuro (玉露) tea leaves known for exceptional quality. This unique offering combines the shade-growing techniques of both Gyokuro and matcha production, creating a distinctive flavor profile that bridges two revered Japanese tea traditions.
Production Standards
All Matcha Moon products undergo meticulous grade sorting based on appearance, aroma, and texture. Only leaves meeting their ceremonial-grade standards earn the highest classification. The tencha (碾茶) production process involves careful de-veining and de-stemming, with leaves refrigerated to preserve freshness and nutrients before the final stone-grinding stage.
History of Matcha Moon
The story of Matcha Moon began with a transformative pilgrimage to Japan in 2015, where founders discovered the profound artistry of authentic matcha production. Driven by a mission to bridge the gap between centuries-old Japanese tea traditions and discerning palates worldwide, they established direct partnerships with dedicated growers in the verdant tea farms of Uji, Kyoto and Kagoshima.
The founders recognized that Uji, Kyoto represents far more than a geographical location—it stands as the heartland of matcha cultivation, where centuries of tea heritage have shaped the very essence of this revered green powder. By embedding themselves within this rich tradition, Matcha Moon captures the authentic spirit of Japanese tea culture while making it accessible to tea enthusiasts around the globe.
Central to Matcha Moon’s philosophy is their commitment to sourcing untainted by secondary sellers, ensuring that every tin of matcha travels directly from the tea gardens to customers’ hands. This direct-trade approach guarantees both authenticity and quality while supporting the traditional farming communities that have perfected the art of matcha production across generations.
The company’s dedication to traditional methods is evident in their meticulous production process. Tea plants undergo the ancient practice of shade-growing, where black vinyl sheets cloak the plants for weeks before harvest, coaxing them to amplify chlorophyll and L-theanine production. This delicate balance of light and shadow creates the distinctive character that defines premium matcha.
Following labor-intensive hand-picking of only the youngest, greenest leaves, the harvested tea undergoes careful steaming to prevent oxidation, ensuring vibrant color and flavor preservation. The leaves are then meticulously sorted by grade, with only the finest achieving ceremonial-grade status—a testament to Matcha Moon’s uncompromising standards.
The final transformation occurs through traditional stone grinding, where granite mills operated by skilled artisans slowly grind the tencha leaves into the fine powder that has made Matcha Moon a trusted name among tea aficionados seeking authentic Japanese matcha experiences.
4 events from Matcha Moon's history
January 2015
Founding Journey to Japan
Matcha Moon was founded following a transformative pilgrimage to Japan, where the founders discovered authentic organic matcha production methods and established the company’s mission to bridge Japanese tea traditions with global tea lovers through direct sourcing from Uji, Kyoto tea farms.
June 2015
Direct Partnership Establishment
The company established direct partnerships with dedicated tea growers in the prestigious regions of Uji, Kyoto and Kagoshima, Japan, ensuring authentic, high-quality matcha sourced without intermediary sellers and supporting traditional farming communities that have perfected matcha production across generations.
September 2015
Pure Zen Product Launch
Matcha Moon launched their flagship product ‘Pure Zen Premium Organic Matcha,’ a versatile everyday matcha designed for lattes, smoothies, and baking, marking their entry into the premium organic matcha market with USDA and JONA certified products.
January 2020
Product Line Expansion
The company expanded their product offerings to include ‘Spring Zen Superior Organic Ceremonial Grade Matcha’ for traditional tea ceremonies and introduced innovative products like Organic Matcha-Style Hojicha, diversifying their portfolio while maintaining their commitment to authentic Japanese tea traditions.
Gallery and medias
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Frequent questions
Find below some answers to the most common questions about Matcha Moon.
What's the difference between Matcha Moon's Pure Zen Premium and Spring Zen Superior grades?
Pure Zen Premium Organic Matcha serves as Matcha Moon’s flagship offering, designed for versatile everyday enjoyment including lattes, smoothies, and baking applications. Spring Zen Superior Organic Ceremonial Grade Matcha represents their top-tier selection, specifically reserved for traditional tea ceremonies and usucha (thin tea) preparation.
The Spring Zen Superior grade undergoes more selective harvesting and processing, resulting in a smoother, more refined flavor profile suitable for drinking straight without additives, while Pure Zen Premium offers excellent quality at a more accessible price point for culinary uses.
Why does Matcha Moon source directly from Uji, Kyoto instead of using distributors?
Matcha Moon was founded in 2015 specifically to eliminate secondary sellers and deliver untainted organic matcha directly from source. Their collaboration with dedicated growers in Uji, Kyoto and Kagoshima ensures authentic quality control from farm to customer.
- Direct relationships with tea farmers maintain traditional harvesting methods
- Eliminates markup from middlemen distributors
- Guarantees freshness through shorter supply chain
- Preserves the authentic terroir (regional characteristics) of Uji’s centuries-old tea cultivation heritage
What exactly is Matcha Moon's Ceremonial Gyokuro Matcha Green Tea Powder?
Matcha Moon’s Ceremonial Gyokuro Matcha Green Tea Powder represents their newest and most intriguing offering, blending traditional matcha production with gyokuro (jade dew) tea leaves known for exceptional quality. This unique product combines two of Japan’s most prestigious tea types into a single powder.
Gyokuro leaves undergo even more intensive shade-growing than standard matcha plants, resulting in higher concentrations of L-theanine and chlorophyll. While specific usage recommendations are still being developed, this premium blend likely offers the most complex flavor profile in Matcha Moon’s entire lineup.
How does Matcha Moon's shade-growing process create their distinctive flavor profiles?
Matcha Moon employs traditional black vinyl sheet covering for weeks before harvest, a technique that fundamentally alters the tea plants’ biochemistry. This shade-growing method forces plants to amplify chlorophyll and L-theanine production while reducing bitter tannins.
The process creates Matcha Moon’s signature umami (savory-sweet) flavor and vibrant green color. After careful hand-picking, leaves are immediately steamed to prevent oxidation, then processed into tencha (de-veined, de-stemmed leaves) before final stone grinding. This labor-intensive approach ensures each grade maintains its intended flavor characteristics, from Pure Zen’s versatile profile to Spring Zen Superior’s ceremonial smoothness.
Can I use Pure Zen Premium Organic Matcha for traditional tea ceremonies?
While Pure Zen Premium Organic Matcha offers excellent quality, Matcha Moon specifically designed it for lattes, smoothies, and baking rather than traditional ceremonies. For authentic chanoyu (tea ceremony) preparation, their Spring Zen Superior Organic Ceremonial Grade Matcha provides the refined flavor profile and smooth texture essential for usucha whisking.
Pure Zen Premium’s robust flavor works beautifully with milk and sweeteners but may taste too bold when prepared as straight tea. The ceremonial grade offers the delicate balance and natural sweetness that traditional preparation demands.
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