Matcha Ninja

Matcha Ninja emerged in 2014 from a deeply personal quest for enhanced vitality and well-being. The brand’s founder, seeking a sustainable energy source and improved sleep patterns, discovered the transformative power of matcha (抹茶). This wasn’t merely a beverage switch—it represented a life-altering experience that would spark the creation of an innovative matcha brand focused on accessibility and quality.

The company’s journey began with sourcing from Yame, Japan, a region with centuries of tea-producing heritage. However, concerns about potential radiation contamination following the Fukushima disaster prompted a pivotal decision that would define the brand’s identity. Rather than compromise on safety or quality, Matcha Ninja made the bold choice to seek new sources while maintaining their commitment to excellence.

This search led to Zhejiang Province, China, the celebrated birthplace of Longjing (龙井) or Dragon Well green tea. The relocation wasn’t simply geographical—it represented a fusion of Eastern wisdom, combining Japanese technical expertise in cultivation and processing with generations of local Chinese green tea knowledge. The mountainous terrain of Zhejiang, with its mild climate, consistent rainfall, and natural fog cover, creates ideal conditions for tencha (碾茶) leaf cultivation.

Matcha Ninja’s production process emphasizes the careful three-week shading period before harvest, which boosts chlorophyll content and creates the vibrant green hue synonymous with high-quality matcha. This shading technique, combined with the region’s unique terroir, allows the leaves to retain higher levels of L-theanine, contributing to the distinctive mellow and fruity flavor profile that sets their product apart.

The brand’s innovation extends to their proprietary micro-grind process, which ensures effortless mixing in both hot and cold water without the need for traditional whisking. This technological advancement makes ceremonial-grade matcha accessible to modern consumers while maintaining the integrity of traditional cultivation methods. Every batch undergoes rigorous third-party testing for heavy metals and pesticides, ensuring 100% organic purity with no fillers, sugar, or artificial flavoring.