Matcha Matcha UK
Matcha Matcha UK presentation
Matcha Matcha UK emerged in 2023 with a clear purpose: to bridge the centuries-old tea traditions of Uji, Japan with British tea enthusiasts seeking genuine quality. The brand sources authentic ceremonial-grade matcha directly from Uji’s historic tea gardens, where volcanic soil and misty mountain conditions create some of the world’s finest green tea leaves.
Rooted in Japanese Tea Heritage
Uji has cultivated premium matcha for over 800 years, perfecting techniques passed through generations of tea masters. Matcha Matcha UK partners with these traditional producers who still hand-pick leaves and stone-grind them using granite mills. This meticulous process preserves the delicate flavor profile and vibrant color that distinguishes ceremonial-grade matcha from commercial alternatives.
Every batch undergoes rigorous quality assessment before reaching UK customers. The brand maintains direct relationships with Uji farmers, ensuring transparency from harvest to cup.
Sustainability Meets Tradition
The company’s approach balances reverence for ancient practices with modern environmental responsibility. Tea gardens operate without synthetic pesticides, relying instead on natural shade-growing methods that enhance chlorophyll content and amino acid development. These sustainable farming techniques protect local ecosystems while producing matcha with superior nutritional density.
Packaging choices reflect this environmental commitment. Matcha Matcha UK uses recyclable materials and minimizes shipping waste, recognizing that authentic quality extends beyond the product itself to encompass responsible business practices.
What Sets This Matcha Apart
Several factors distinguish this brand within the growing UK matcha market:
- Single-origin sourcing exclusively from Uji’s premier tea-growing region
- Stone-ground processing that maintains traditional texture and flavor complexity
- Ceremonial-grade standards suitable for both traditional tea ceremonies and modern culinary applications
- Direct farm partnerships that ensure freshness and ethical production
Bringing Authenticity to British Tables
Since launching, the brand has focused on education alongside distribution. Understanding matcha’s proper preparation and cultural significance helps customers appreciate the difference between mass-produced powder and genuinely crafted tea. Whether whisked into a frothy bowl for meditation or blended into morning lattes, the quality remains uncompromising.
Matcha Matcha UK represents a bridge between worlds—honoring Japanese tea mastery while making it accessible to a new generation of British tea drinkers who value authenticity, sustainability, and exceptional taste.
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Matcha produced by Matcha Matcha UK
Matcha Matcha UK offers a carefully curated selection of three distinct ceremonial-grade matcha varieties, each sourced from traditional farms in the renowned Uji region of Kyoto Prefecture. Their commitment to authenticity and quality is reflected in every aspect of their product lineup.
Premium Matcha Collection
Koicha (thick tea) represents their flagship offering at £35 for 30g. Made exclusively from the Okumidori cultivar grown at 300 meters elevation, this matcha delivers a deep umami flavor profile with vibrant green color and smooth, buttery texture. The powder achieves an impressive L* value of 52 and ultra-fine 5-micron particle size, ensuring optimal whisking and flavor release.
Usucha (thin tea) offers a balanced experience at £28 for 30g. This expertly crafted blend combines Yabukita and Samidori cultivars, creating a harmonious flavor profile with sweet notes and a slightly astringent finish that appeals to both newcomers and seasoned matcha enthusiasts.
Genmai Matcha provides a unique twist at £32 for 30g, combining ceremonial-grade matcha with roasted brown rice. This innovative blend delivers a distinctive nutty aroma and savory taste, offering an accessible entry point into the world of premium matcha.
Traditional Production Excellence
Each variety undergoes meticulous processing using traditional granite stone mills that rotate at precisely 20 RPM, producing approximately 40 grams of matcha per hour. This deliberate slow-grinding process prevents overheating, preserving the delicate flavor compounds and nutritional properties that define ceremonial-grade matcha.
The company’s partnership with a fourth-generation family farm ensures access to exceptional quality and time-honored cultivation practices, including the distinctive chagama firing process that involves slow-roasting over charcoal to enhance the tea’s inherent aroma and sweetness.
History of Matcha Matcha UK
Matcha Matcha UK was established in early 2023 by Sarah Jones and Emily Chen, combining marketing and tea sommelier expertise to introduce authentic ceremonial-grade matcha from Uji, Japan to the UK, honoring centuries-old traditions and rigorous quality standards.
Sourcing begins at a fourth-generation farm in the Uji region, where tencha leaves undergo shade cultivation and charcoal-fired drying to preserve natural sweetness and aroma. Handpicked, steamed, and stone-ground at low RPM, the fine powder maximizes L-theanine concentration and vibrant color.
Committed to sustainability, Matcha Matcha UK follows GLOBALG.A.P. protocols, uses 100% recyclable packaging, and partners with carbon offset initiatives to reduce its footprint. Within its first year, the brand achieved strong customer loyalty and a 4.8-star Trustpilot rating, reflecting consumer trust and the premium matcha experience delivered.
4 events from Matcha Matcha UK's history
January 2023
Company Foundation
Sarah Jones and Emily Chen founded Matcha Matcha UK in January 2023 with a vision to bring ceremonial-grade matcha from Uji, Japan to the UK, combining marketing expertise and tea mastery.
June 2023
Product Launch
The brand launched its first ceremonial-grade matcha product line in June 2023, introducing three premium grades to UK retailers and achieving widespread acclaim for its authentic flavor and smooth texture.
December 2023
Selfridges Pop-up
Matcha Matcha UK opened a three-month pop-up store in Selfridges London Food Hall, elevating brand visibility and driving a 35% increase in sales during the holiday season.
February 2024
Tea for Trees Initiative
In February 2024, the company launched the Tea for Trees initiative, pledging to plant a tree for every tin sold and partnering with reforestation projects to support environmental sustainability efforts.
Gallery and medias
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Frequent questions
Find below some answers to the most common questions about Matcha Matcha UK.
What's the difference between Matcha Matcha UK's Koicha at £35 and their Usucha at £28?
Koicha is made exclusively from the Okumidori cultivar grown at 300 meters elevation, offering a deep umami flavor with a buttery texture and vibrant green color (L* Value of 52). The Usucha is a balanced blend of Yabukita and Samidori cultivars, providing sweet notes with a slightly astringent finish.
The £7 price difference reflects Koicha’s single-cultivar sourcing and its ultra-fine 5-micron particle size, making it ideal for traditional thick tea preparation, while Usucha works perfectly for everyday thin tea ceremonies.
How does Matcha Matcha UK's 'chagama' firing process affect the taste of their matcha?
The chagama firing process used by Matcha Matcha UK’s fourth-generation Uji family farm involves slow-roasting tencha leaves over charcoal, which enhances the tea’s inherent aroma and sweetness. This traditional technique sets their matcha apart from standard processing methods.
Combined with their precise steaming at 120°C for exactly 20 seconds and grinding at 20 RPM in granite stone mills, this process preserves volatile aroma compounds while preventing overheating that could degrade flavor.
What exactly happens when I buy a tin from Matcha Matcha UK's 'Tea for Trees' initiative?
For every tin of matcha you purchase, Matcha Matcha UK plants one tree through their ‘Tea for Trees’ initiative launched in 2024. These trees contribute to reforestation of degraded land specifically in the UK.
This program works alongside their existing carbon offset partnership with Ecologi, which supports reforestation projects in Madagascar, making each purchase contribute to both local UK environmental restoration and global sustainability efforts.
Why is Matcha Matcha UK's Genmai Matcha priced at £32 when it contains roasted brown rice?
Despite containing roasted brown rice, Genmai Matcha maintains ceremonial-grade quality standards and commands £32 because it uses the same premium matcha base as their other varieties. The addition of genmai (roasted brown rice) creates a unique nutty aroma and savory taste profile that requires careful balancing.
This isn’t a lower-grade product with filler – it’s a sophisticated blend that offers a completely different flavor experience while maintaining the same quality sourcing from their Uji family farm and traditional production methods.
Can I still experience Matcha Matcha UK's products after their Selfridges pop-up ended?
Yes! While their three-month Selfridges Food Hall collaboration ended in August 2024, you can purchase all three varieties – Koicha, Usucha, and Genmai Matcha – directly through their online store.
They also maintain partnerships with select retailers including Planet Organic. The Selfridges pop-up was incredibly successful, generating a 45% surge in brand awareness and 20% increase in online sales, but their core business remains focused on direct-to-consumer sales and carefully chosen retail partnerships.
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