Matcha . com
Matcha . com presentation
Matcha.com brings the authentic taste of Japan’s finest tea regions directly to your cup. Founded by Dr. Andrew Weil, a pioneer in integrative medicine, this brand bridges centuries-old Japanese tea traditions with modern wellness needs through carefully sourced, ceremonial grade matcha.
Sourced From Japan’s Most Revered Tea Regions
The quality of matcha begins in the soil where it grows. Matcha.com sources exclusively from tea farms in Uji and Nishio, two regions that have perfected matcha cultivation over hundreds of years. These areas benefit from ideal climate conditions, mineral-rich soil, and generations of farming expertise that cannot be replicated elsewhere.
Every batch is organic and ceremonial grade, meeting the highest standards for color, texture, and flavor. This direct relationship with Japanese farmers ensures authenticity and eliminates the middlemen who often compromise quality for profit.
The Dr. Weil Difference
Dr. Andrew Weil’s reputation in integrative health brings credibility that few matcha brands can match. His approach focuses on foods that support wellness naturally, without exaggeration or false promises. This philosophy shapes every decision at Matcha.com, from farm selection to product testing.
The brand doesn’t just sell matcha—it educates consumers about what makes truly exceptional matcha different. Understanding shade-growing techniques, harvest timing, and grinding methods helps customers appreciate the care behind each tin.
What Ceremonial Grade Really Means
Not all matcha deserves the ceremonial designation. This highest grade comes from the youngest tea leaves, picked at peak tenderness and stone-ground to preserve delicate flavors. The result is a vibrant green powder with natural sweetness and smooth texture that needs no added ingredients to shine.
Matcha.com maintains strict quality controls throughout the supply chain:
- Direct partnerships with family-owned farms in Uji and Nishio
- Organic certification ensuring no pesticides or chemicals
- Traditional stone-grinding methods that prevent heat damage
- Regular testing for purity and potency
Beyond the Product
The brand serves both newcomers discovering matcha and experienced enthusiasts seeking the finest quality. Whether whisked in traditional tea ceremonies or blended into modern recipes, this matcha delivers consistent excellence. Matcha.com proves that authentic Japanese quality doesn’t require compromise when sourcing is done right.
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Matcha produced by Matcha . com
Premium Matcha Product Line
Matcha.com offers a carefully curated selection of premium matcha grades, each designed for specific uses and preferences. The company emphasizes quality through their tiered product system, sourced directly from Japanese organic tea farms.
Master’s Blend Collection
Master’s Blend represents the pinnacle of Matcha.com’s offerings, crafted specifically for koicha (thick tea) preparation in formal tea ceremonies. This highest-quality grade delivers a rich, bold, umami flavor profile without any bitterness. The tea is produced in small batches using only the finest fresh young tea leaves, making it more expensive than other grades but delivering an exceptional matcha experience for serious practitioners.
Ceremonial and Daily Use Options
Ceremonial Grade provides high-quality matcha perfect for daily enjoyment and traditional usucha (thin tea) preparation. This versatile option features a smooth, grassy, umami flavor profile that appeals to both beginners and experienced matcha drinkers.
Morning Ritual serves as an accessible entry point for those seeking a daily matcha experience. Designed specifically for matcha lattes and as a coffee replacement, this blend maintains the characteristic smooth, grassy, umami notes while being perfectly suited for modern consumption habits.
Traditional Processing Excellence
All Matcha.com products undergo meticulous traditional processing methods. The tencha (碾茶) leaves are ground using traditional stone mills (ishiusu), a slow, deliberate process that minimizes heat and preserves delicate flavors. This labor-intensive grinding produces approximately 40 grams of ultra-fine matcha powder per hour, ensuring exceptional quality and consistency across all grades.
The company’s commitment to authenticity extends to their sourcing partnerships with Japanese organic producers who maintain sustainable cultivation methods, ensuring each product delivers the health benefits and traditional experience that matcha enthusiasts expect.
History of Matcha . com
Matcha.com was founded by Dr. Andrew Weil, a renowned figure in integrative medicine who spent decades building relationships with Japan’s premier tea farms and producers. Based in Tucson, Arizona, the company operates as an importer and retailer, connecting consumers with high-grade matcha sourced directly from Japanese organic tea farms.
The company’s foundation is rooted in Dr. Weil’s vision to provide access to authentic, high-quality matcha while sharing the health benefits of this vibrant green tea. Andre Fasciola also holds a key leadership role within the organization, helping to guide the company’s mission and operations.
Matcha.com sources its matcha from renowned Japanese regions, particularly Uji in Kyoto Prefecture and Nishio in Aichi Prefecture. Uji boasts a legacy as the birthplace of Japanese matcha, with tea cultivation dating back to the 12th century. Nishio, while lesser-known internationally, is another significant matcha-producing area known for its organic practices.
The company emphasizes traditional Japanese production methods, including the critical fukushita saibai (shading process) where tea plants are covered with shade cloths approximately three to four weeks before harvest, blocking roughly 90% of sunlight. This practice encourages the production of chlorophyll and L-theanine, resulting in matcha’s vibrant green color and enhanced umami flavor.
Matcha.com offers a tiered selection of matcha grades, from their premium Master’s Blend designed for koicha (thick tea) ceremonies, to Ceremonial Grade for daily enjoyment, and Morning Ritual blend for matcha lattes and coffee alternatives. The company’s commitment to quality extends through their partnerships with organic producers committed to sustainable methods and traditional stone-grinding techniques using ishiusu mills.
4 events from Matcha . com's history
January 1100
Origins of Japanese Matcha Cultivation
Tea cultivation begins in Uji, Kyoto Prefecture, establishing the foundation for what would become the birthplace of Japanese matcha. This region would later become one of Matcha.com’s primary sourcing areas, with centuries of perfected cultivation techniques.
January 1500
Development of Shade-Growing Technique
During the Muromachi period in the 16th century, Japanese tea farmers developed the innovative technique of shade-grown cultivation, known as fukushita saibai. This essential process defines matcha and distinguishes it from earlier forms of powdered tea, becoming a cornerstone of the quality standards Matcha.com would later embrace.
January 2000
Dr. Andrew Weil Establishes Japanese Farm Partnerships
Dr. Andrew Weil begins building relationships with Japan’s premier organic tea farms and producers, spending decades developing the partnerships that would form the foundation of Matcha.com. These relationships focus on sourcing the highest quality matcha from renowned regions like Uji and Nishio.
January 2010
Matcha.com Founded in Tucson, Arizona
Dr. Andrew Weil co-founds Matcha.com with Andre Fasciola in Tucson, Arizona, establishing the company as an importer and retailer of premium Japanese matcha. The company’s mission centers on providing access to authentic, high-grade matcha while educating consumers about its health benefits and traditional preparation methods.
Gallery and medias
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Frequent questions
Find below some answers to the most common questions about Matcha . com.
What makes Matcha.com's Master's Blend different from their Ceremonial Grade matcha?
Master’s Blend is Matcha.com’s highest quality matcha specifically designed for koicha (thick tea) preparation in formal tea ceremonies. It delivers a rich, bold body without any bitterness and is made in small batches using the finest young tea leaves.
Ceremonial Grade is their versatile daily option perfect for usucha (thin tea) preparation. While still high-quality, it’s more accessible for everyday enjoyment and regular matcha preparation.
The Master’s Blend commands a higher price due to its limited batch production and premium leaf selection, making it ideal for those seeking the most authentic ceremonial experience.
How long does Matcha.com's stone grinding process take to produce their matcha powder?
Matcha.com uses traditional stone mills (ishiusu) that require approximately one hour to produce just 40 grams of matcha powder. This slow, deliberate grinding process minimizes heat generation, which preserves the delicate flavor compounds and vibrant green color of their tencha leaves.
The grinding stones feature grooved surfaces, with cut leaves dropping through the upper stone into the grinding space between the two stones, creating the ultra-fine powder texture that defines quality matcha.
Which Matcha.com grade should I choose for making matcha lattes?
Morning Ritual is specifically designed for matcha lattes and serves as an excellent coffee replacement. This grade offers a smooth, grassy, umami flavor profile that blends well with milk and sweeteners.
- Morning Ritual: Perfect for lattes and daily beverages
- Ceremonial Grade: Better for traditional preparation
- Master’s Blend: Reserved for formal tea ceremonies
The Morning Ritual grade provides the ideal balance of flavor and value for those incorporating matcha into their daily routine rather than ceremonial practice.
What is Dr. Andrew Weil's connection to Matcha.com?
Dr. Andrew Weil is the founder of Matcha.com, bringing his decades of experience in integrative medicine to the world of premium matcha. Dr. Weil spent years building direct relationships with Japan’s premier organic tea farms and producers, establishing the sourcing foundation that defines Matcha.com today.
His vision was to provide access to high-grade matcha that meets the standards of both traditional Japanese tea culture and modern health-conscious consumers, connecting authentic Japanese production methods with American wellness practices.
Does Matcha.com source from specific regions in Japan?
Matcha.com sources their matcha from Japan’s premier tea-growing regions, particularly Uji in Kyoto Prefecture and Nishio in Aichi Prefecture. Uji holds special significance as the birthplace of Japanese matcha, with tea cultivation dating back to the 12th century.
While Matcha.com doesn’t disclose specific farm names, they emphasize partnerships with organic producers committed to sustainable cultivation methods. Their sourcing focuses on farms that practice traditional fukushita saibai (shade-growing) techniques, covering plants for 3-4 weeks before harvest to enhance chlorophyll and L-theanine production.
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