Matcha Love
Matcha Love presentation
Matcha Love bridges centuries of Japanese tea tradition with the demands of contemporary life. Born from ITO EN‘s legacy of authentic tea craftsmanship, this brand delivers genuine Japanese matcha in formats designed for how people actually live—from ceremonial preparation to grab-and-go convenience.
Rooted in Japanese Tea Heritage
Since 1966, ITO EN has cultivated relationships with Japanese tea growers and refined the art of bringing premium matcha to global audiences. Matcha Love carries forward this commitment through carefully sourced leaves and traditional processing methods. The brand offers both organic ceremonial grade matcha for purists and culinary grade options for everyday cooking and baking.
This connection to Japan isn’t marketing—it’s embedded in every product. Each variety reflects the same quality standards that have made ITO EN a trusted name in authentic Japanese tea.
Versatility Across 13 Distinct Products
The Matcha Love collection spans three core categories: bottled teas, matcha powders, and tea bags. This range addresses different moments throughout your day without compromising on authenticity.
- Ready-to-drink options: Energy shots combining matcha with green tea in sweetened and unsweetened versions
- Professional-grade powders: Barista Craft Blend and single-serve sticks for precise preparation
- Innovative tea bags: Traditional matcha plus creative blends like Blueberry + Lavender
Meeting Modern Matcha Drinkers Where They Are
What sets this brand apart is its refusal to choose between tradition and convenience. Ceremonial matcha sits alongside bottled energy shots, acknowledging that the same person might want both depending on the situation. The single-serve powder sticks solve portability challenges without sacrificing quality.
Flavored varieties like Blueberry + Lavender introduce matcha to newcomers while maintaining the integrity of the base ingredient. This approach expands matcha’s appeal without diluting what makes it special—a philosophy that resonates with both devoted matcha enthusiasts and curious first-timers exploring the marketplace.
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Matcha produced by Matcha Love
Matcha Love offers a diverse range of authentic Japanese matcha products, each crafted to meet different preferences and applications. The brand’s product line reflects their mission of making traditional matcha accessible to modern consumers.
Core Product Range
Organic Ceremonial Matcha Powder represents the pinnacle of traditional matcha craftsmanship. Made from ichibancha (first harvest) leaves that are shade-grown for several weeks, this high-grade matcha delivers the authentic tea ceremony experience with rich umami flavor and vibrant green color.
Culinary Grade Matcha Powder provides versatility for cooking and baking applications. Harvested in spring from shade-grown tea plants, this grade maintains excellent flavor while being specifically formulated for culinary use, allowing chefs and home cooks to incorporate authentic Japanese matcha into recipes.
Sweetened Matcha Powder Mix simplifies the creation of matcha lattes and sweetened beverages. This convenient blend combines spring-harvested, shade-grown matcha with sweetener, eliminating the guesswork in achieving the perfect balance for modern matcha drinks.
Ready-to-Drink Matcha offers ultimate convenience for on-the-go consumption. This pre-mixed beverage maintains the quality of spring-harvested, shade-grown matcha while providing immediate accessibility for busy lifestyles.
Quality and Processing
All Matcha Love products contain 100% Japanese matcha with a caffeine content of 48mg per 15g serving. The green tea leaves undergo meticulous processing where they are steamed to preserve their essence, then carefully dried. Traditional stone mills grind the dried tencha leaves into fine powder, achieving the characteristic vibrant green hue and subtly bitter taste that defines authentic matcha.
The brand has received significant recognition, including Best of the Year 2015 Best Tea Based Beverage from BEVNET and first place at the North American Tea Championships for their Ready-to-Drink Traditional Matcha in the unsweetened green tea category.
History of Matcha Love
The Matcha Love brand emerged as a strategic creation of ITO EN (North America) INC., designed to modernize the ancient ritual of matcha consumption for contemporary consumers. While ITO EN’s roots trace back to 1966, Matcha Love represents a more recent endeavor focused on making authentic Japanese matcha accessible and appealing to modern lifestyles.
Brand Philosophy and Mission
Matcha Love’s evolution reflects a deliberate effort to revitalize green tea powders and beverages, emphasizing whole-leaf Japanese green tea. The brand presents matcha not merely as a traditional drink but as a versatile superfood, boasting health and immune-boosting properties that align with today’s wellness-focused lifestyles.
Product Innovation and Range
The brand distinguishes itself through a diverse product portfolio catering to distinct preferences and uses. Organic Ceremonial Matcha Powder embodies the traditional tea ceremony experience, utilizing ichibancha (first harvest) leaves that are shade-grown for optimal quality. Culinary Grade Matcha Powder offers versatility in cooking and baking applications, while Sweetened Matcha Powder Mix simplifies the creation of lattes and other sweetened beverages. The Ready-to-Drink Matcha line provides on-the-go convenience for busy consumers.
Traditional Production Methods
The production process adheres to time-honored techniques rooted in Japanese tradition. Green tea leaves undergo shade-growing for several weeks before harvest, a practice that elevates chlorophyll and L-theanine levels, enhancing both color and flavor. Following harvest, the leaves are steamed to preserve their essence, then meticulously dried. Finally, traditional stone mills grind the dried tencha leaves into fine powder, a process ITO EN refines through unique production and quality control systems to achieve vibrant green hue, rich umami, and subtly bitter taste.
Sourcing and Quality Commitment
Sourcing remains a cornerstone of Matcha Love’s identity. The brand exclusively utilizes 100% Japanese matcha, cultivated and grown on ITO EN’s tea farms under stringent quality control measures. This commitment ensures customers receive matcha of the highest standard, with the caffeine content in Matcha LOVE Green Tea Powder measured at 48mg per 15g serving.
Sustainability and Partnerships
ITO EN’s commitment extends beyond product quality to encompass sustainability and transparency. The company actively partners with Japanese farming communities, fostering ethical sourcing practices. Guided by five core principles – natural, healthy, safe, well-designed, and delicious – ITO EN ensures that Matcha Love embodies a holistic approach to tea production.
5 events from Matcha Love's history
January 1966
ITO EN Foundation
ITO EN Ltd was established, laying the groundwork for what would eventually become the parent company of Matcha Love. This marked the beginning of ITO EN’s journey as a leader in the tea industry, emphasizing sustainability and transparency in production processes.
January 2015
Matcha Love Brand Launch
Matcha Love was officially launched as ITO EN’s strategic effort to modernize ancient matcha rituals for contemporary consumers. The brand emerged with the mission to make authentic Japanese matcha accessible and appealing to modern lifestyles, presenting matcha as both traditional drink and versatile superfood.
December 2015
BEVNET Best of Year Award
ITO EN North America Inc was awarded Best of the Year 2015 Best Tea Based Beverage from BEVNET for Matcha LOVE Organic Teas. The ceremony recognized the brand’s success in marketing true matcha in an approachable way to new audiences, with the tagline ‘Modern Take on an Ancient Ritual’.
August 2015
Whole Foods Partnership
ITO EN announced a strategic partnership with Whole Foods to launch organic matcha products under the Matcha Love brand. This partnership significantly expanded the brand’s retail presence and accessibility to health-conscious consumers seeking authentic Japanese matcha products.
February 2022
Package Redesign Launch
Matcha Love unveiled new package redesigns to better communicate the brand’s core message of providing a ‘modern take on an ancient ritual.’ The redesign emphasized the brand’s commitment to delivering gentle, naturally invigorating clean energy through 100% Japanese matcha, helping consumers manage their daily wellness routines.
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