Littlefoot Matcha
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Matcha produced by Littlefoot Matcha
Littlefoot Matcha offers four distinct ceremonial-grade matcha varieties, each sourced from organic farms in Shizuoka, Japan. The brand focuses exclusively on ceremonial-grade matcha, characterized by its exceptionally fine particle size, intense emerald green hue, and suitability for traditional tea ceremonies where it’s enjoyed on its own.
Current Matcha Collection
- Yabukita – Features a clean profile with a refreshing finish, offering balanced and refreshing flavor notes that make it ideal for daily consumption
- Mizuki – Distinguished by its thick, creamy texture and intensely nutty character, providing rich and satisfying flavor depth
- Saemidori – Known for its striking emerald color and silky-smooth flavor profile. This variety grows in Shizuoka’s optimal conditions, delivering vibrant and smooth taste characteristics
- Okumidori – Offers subtle, soothing qualities with deeply satisfying flavor notes that provide a contemplative drinking experience
Each variety represents the ceremonial grade (茶道用) standard, which contrasts significantly with culinary grade matcha used in lattes and baked goods. The brand’s commitment to organic certification ensures that all matcha meets stringent quality controls without additives – just pure, high-quality matcha powder.
The matcha undergoes traditional stone-grinding methods that minimize heat exposure, preserving the delicate flavor compounds and aromatic qualities. This process transforms tencha (碾茶) leaves into the fine powder that delivers the characteristic umami (旨味) flavor profile that eliminates caffeine bitterness while enhancing the subtle sweet notes.
History of Littlefoot Matcha
Littlefoot Matcha emerged from founder Anna Sullivan’s transformative journey with matcha that began in 2017. What started as persistent curiosity rather than love at first sip evolved into an all-consuming passion following a life-changing trip to Japan in 2022.
During her time in Shizuoka, Sullivan discovered matcha’s potential for nuanced flavor profiles, a revelation that ignited her dedication to sharing authentic matcha experiences. Returning to the United States, she found herself yearning for those genuine Japanese tea moments, leading her to experiment with countless blends and become the resident matcha maker” among her friends.
The brand’s whimsical name pays homage to The Land Before Time, reflecting Sullivan’s mission to infuse the matcha ritual with childlike wonder and delight. This nostalgic connection embodies the brand’s core philosophy of bringing joy and storytelling to every cup.
Littlefoot Matcha distinguishes itself by sourcing organic, ceremonial-grade matcha directly from small farms in Shizuoka, Japan. The brand features four distinct varieties: Yabukita with its clean, refreshing finish; Mizuki offering thick, creamy, nutty notes; Saemidori known for striking color and silky-smooth flavor; and Okumidori providing subtle, soothing satisfaction.
Sullivan’s background in marketing and storytelling shaped the brand’s community-driven approach. She strategically chose a direct-to-consumer model, leveraging organic social media and email marketing to foster loyalty around creativity, storytelling, and the pure joy of well-prepared matcha.
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