Matcha Konomi

Matcha Konomi emerged in 2015 as a dedicated purveyor of Japanese green tea, built on foundational principles of quality, tradition, and sustainability. The company began from modest roots and rapidly evolved into a globally recognized provider of premium matcha (powdered green tea).

Sourcing and Regional Focus

Central to Matcha Konomi’s identity is its commitment to the Uji region in Kyoto, Japan, an area celebrated for its ideal matcha-producing conditions. The company sources its matcha primarily from this renowned region, ensuring access to the highest quality tea leaves that benefit from centuries of cultivation expertise.

Product Development and Signature Offerings

The brand’s flagship product, Akira Matcha, exemplifies their commitment to quality. This ceremonial-grade matcha is crafted from first-harvest, shade-grown tea leaves that are meticulously stone-ground to preserve essential nutrients and deliver a distinctive sweet, umami (savory) flavor profile.

To cater to diverse consumer needs, Matcha Konomi provides both premium ceremonial grade matcha designed for traditional tea ceremonies and standard grade varieties suitable for everyday use in lattes and smoothies. The company offers both first and second harvest options, allowing consumers to explore subtle variations in flavor profiles.

Traditional Production Methods

Matcha Konomi maintains traditional Japanese production techniques throughout their process. Tea bushes are shielded from direct sunlight for several weeks before harvest in a process called tana (shading), which increases chlorophyll and amino acid concentration. Only the youngest, most tender leaves are carefully hand-picked for processing.

The harvested leaves undergo steaming to prevent oxidation, preserving their vibrant color and fresh flavor. After drying and meticulous de-stemming and de-veining by skilled workers, the processed leaves are slowly stone-ground using traditional granite mills. This deliberate grinding process prevents overheating and preserves the matcha’s delicate aroma, creamy texture, and nutritional properties.

Sustainability and Ethical Practices

The company emphasizes direct and equitable relationships with its farmers, ensuring they receive fair compensation. This practice underpins the brand’s commitment to sustainability and reflects their contemporary approach to honoring ancient tea traditions while meeting modern consumer demands.