KIMIKURA Tea
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Matcha produced by KIMIKURA Tea
KIMIKURA Tea offers a comprehensive range of matcha products that showcase the depth and diversity of Japanese tea craftsmanship. The company sources premium matcha from renowned tea-growing regions including Kagoshima and Kyoto, each region contributing its distinctive characteristics to their product lineup.
Matcha Product Range
KIMIKURA provides matcha across multiple grades, from ceremonial grade for traditional tea ceremonies to culinary grade for cooking and beverage applications. Their flagship Matcha Kyoto stands out for its exceptional umami (savory depth), rich sweetness, and memorable lingering aftertaste that defines high-quality Japanese matcha.
matchaKIMIKURA Brand
Launched in 2023, matchaKIMIKURA represents a dedicated brand under the KIMIKURA umbrella specifically created to promote matcha globally. This specialized brand reflects the growing worldwide appreciation for matcha and serves as a fresh representation of Kakegawa tea culture.
Specialty Tea Focus
Beyond matcha, KIMIKURA specializes in fukamushicha (deep steamed tea), a signature style from Kakegawa City in western Shizuoka Prefecture. This deep steaming process creates teas with distinctive flavor profiles and vibrant green color that complement their matcha offerings.
The company’s commitment to quality is evident through their Tea Masters, who serve as guardians of KIMIKURA’s standards. Only teas that meet the approval of these award-winning Tea Masters are deemed suitable for commercialization, ensuring consistent excellence across their entire product range.
History of KIMIKURA Tea
KIMIKURA Tea traces its roots to the fertile tea fields of Kakegawa, Shizuoka Prefecture, where Japanese tea culture has flourished for generations. The company’s foundation story begins with Tsujimatsu Maruyama, who started as a tea merchant in a neighboring town before establishing what would become a cornerstone of Japanese tea excellence.
The brand’s heritage connects to an agricultural cooperative established in 1891, demonstrating over a century of commitment to tea cultivation in the region. Maruyama Tea Products Co. was formally established in 1933, marking the beginning of nearly nine decades of dedicated tea craftsmanship that continues today.
The name KIMIKURA” translates to a treasure house where precious and beautiful things gather, perfectly embodying the brand’s philosophy of convergence between nature’s essence, human creativity, and artisanal techniques. This concept is beautifully represented through the brand’s three motifs—wind, village, and budding sprout—expressed in traditional calligraphy by Kasetsu.
Kakegawa City specializes in fukamushicha (deep steamed tea), and KIMIKURA has become synonymous with this regional specialty while expanding into premium matcha offerings. The company’s Tea Masters serve as custodians of quality, meticulously refining “Aracha” (crude tea) through careful roasting and blending processes that preserve the vibrant green color and exceptional flavor profiles.
Today, KIMIKURA operates multiple locations including flagship stores, cafes, and specialty outlets across Kakegawa City, Shizuoka City, and Haneda Airport Garden. The brand has successfully delivered fresh tea to over 500,000 customers throughout Japan via factory stores and mail orders, establishing itself as a trusted name in premium Japanese tea.
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