KIMIKURA Tea
KIMIKURA Tea presentation
KIMIKURA Tea brings nine decades of Japanese tea expertise from Kakegawa, Shizuoka—the birthplace of fukamushicha (deep-steamed tea). Founded in 1933 as Maruyama Tea Products Co., this family-owned operation has spent over 90 years perfecting the art of tea cultivation and refinement in one of Japan’s most celebrated tea regions.
Rooted in Kakegawa’s Tea Heritage
The story begins with founder Tsujimatsu Maruyama, who established the company during Japan’s tea export boom. Today, KIMIKURA Tea operates from the same location where their founder’s house once stood, maintaining deep connections with local farmers across Kakegawa’s 2,300 hectares of tea plantations. This region accounts for 10% of all Shizuoka tea production and has won the National Tea Competition’s Area Award an unprecedented 23 times for fukamushicha excellence.
The Chashi Difference: Masters Behind Every Batch
What sets KIMIKURA apart is their team of certified chashi (tea masters) who use all five senses to craft exceptional matcha and green tea. Their master blenders have earned gold prizes in Shizuoka’s prestigious Tea Refining Competitions, bringing decades of specialized knowledge to every product. Each tea undergoes meticulous selection, roasting, and blending to highlight the unique characteristics of different harvests and regions.
The brand name itself—meaning “a storehouse where precious, beautiful things gather”—reflects their philosophy of combining nature’s gifts with inherited artisan skills.
From Ceremonial Matcha to Signature Fukamushicha
KIMIKURA’s product range spans premium ceremonial-grade matcha sourced from renowned regions like Uji, Nishio, and Kagoshima, alongside their specialty deep-steamed sencha from Kakegawa. Their organic offerings meet strict JAS certification standards, while their signature IORI blend showcases the rich, sweet flavor profile that made Kakegawa famous.
Sustainable Excellence
The company practices the traditional Chagusa-nouhou tea-grass integration system, recognized by the UN’s Food and Agriculture Organization as a Globally Important Agricultural Heritage System. This method naturally enriches soil while protecting local ecosystems—proof that KIMIKURA honors both tradition and environmental stewardship.
With multiple tea houses and cafés across Shizuoka, factory-direct pricing, and worldwide shipping, KIMIKURA Tea makes authentic Japanese tea mastery accessible to matcha enthusiasts everywhere.
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Matcha produced by KIMIKURA Tea
KIMIKURA Tea offers a comprehensive range of matcha products that showcase the depth and diversity of Japanese tea craftsmanship. The company sources premium matcha from renowned tea-growing regions including Kagoshima and Kyoto, each region contributing its distinctive characteristics to their product lineup.
Matcha Product Range
KIMIKURA provides matcha across multiple grades, from ceremonial grade for traditional tea ceremonies to culinary grade for cooking and beverage applications. Their flagship Matcha Kyoto stands out for its exceptional umami (savory depth), rich sweetness, and memorable lingering aftertaste that defines high-quality Japanese matcha.
matchaKIMIKURA Brand
Launched in 2023, matchaKIMIKURA represents a dedicated brand under the KIMIKURA umbrella specifically created to promote matcha globally. This specialized brand reflects the growing worldwide appreciation for matcha and serves as a fresh representation of Kakegawa tea culture.
Specialty Tea Focus
Beyond matcha, KIMIKURA specializes in fukamushicha (deep steamed tea), a signature style from Kakegawa City in western Shizuoka Prefecture. This deep steaming process creates teas with distinctive flavor profiles and vibrant green color that complement their matcha offerings.
The company’s commitment to quality is evident through their Tea Masters, who serve as guardians of KIMIKURA’s standards. Only teas that meet the approval of these award-winning Tea Masters are deemed suitable for commercialization, ensuring consistent excellence across their entire product range.
History of KIMIKURA Tea
KIMIKURA Tea traces its roots to the fertile tea fields of Kakegawa, Shizuoka Prefecture, where Japanese tea culture has flourished for generations. The company’s foundation story begins with Tsujimatsu Maruyama, who started as a tea merchant in a neighboring town before establishing what would become a cornerstone of Japanese tea excellence.
The brand’s heritage connects to an agricultural cooperative established in 1891, demonstrating over a century of commitment to tea cultivation in the region. Maruyama Tea Products Co. was formally established in 1933, marking the beginning of nearly nine decades of dedicated tea craftsmanship that continues today.
The name “KIMIKURA” translates to a treasure house where precious and beautiful things gather, perfectly embodying the brand’s philosophy of convergence between nature’s essence, human creativity, and artisanal techniques. This concept is beautifully represented through the brand’s three motifs—wind, village, and budding sprout—expressed in traditional calligraphy by Kasetsu.
Kakegawa City specializes in fukamushicha (deep steamed tea), and KIMIKURA has become synonymous with this regional specialty while expanding into premium matcha offerings. The company’s Tea Masters serve as custodians of quality, meticulously refining “Aracha” (crude tea) through careful roasting and blending processes that preserve the vibrant green color and exceptional flavor profiles.
Today, KIMIKURA operates multiple locations including flagship stores, cafes, and specialty outlets across Kakegawa City, Shizuoka City, and Haneda Airport Garden. The brand has successfully delivered fresh tea to over 500,000 customers throughout Japan via factory stores and mail orders, establishing itself as a trusted name in premium Japanese tea.
5 events from KIMIKURA Tea's history
January 1891
Agricultural Cooperative Foundation
The original agricultural cooperative that would later influence KIMIKURA’s establishment was founded in Kakegawa, creating the foundation for the region’s tea cultivation expertise and community-based approach to tea production.
January 1933
Maruyama Tea Products Co. Establishment
Tsujimatsu Maruyama formally established Maruyama Tea Products Co., marking the official beginning of KIMIKURA’s operations as a dedicated tea manufacturing company with a commitment to quality and traditional Japanese tea culture.
January 2009
Traditional Tearoom Opening
KIMIKURA opened a traditional tearoom featuring a beautiful Japanese garden view, allowing customers to experience the complete atmosphere of Japanese tea culture beyond just taste, enhancing the brand’s cultural authenticity and customer engagement.
January 2023
matchaKIMIKURA Brand Launch
The company launched matchaKIMIKURA as a dedicated matcha-focused brand under the KIMIKURA umbrella, specifically designed to promote matcha as a fresh representation of Kakegawa tea culture to the growing global matcha market.
March 2024
Kakegawa Station Flagship Store Opening
The matchaKIMIKURA Kakegawa Station Flagship Store opened with a charming two-story design featuring a retro cedar plank exterior, strategically located next to the wooden station building at Kakegawa Station’s north exit to serve both locals and travelers.
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