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Matcha produced by Kettl
Kettl’s matcha collection represents a carefully curated selection that extends beyond mere variety to offer a symphony of flavors, textures, and origins. Each matcha embodies a distinct character profile, catering to both novice and seasoned connoisseurs.
Signature Matcha Offerings
Yamagumo Matcha stands as Kettl’s signature creation, produced by master chashi (tea master) Hiroshi Kobayashi from Shogyokuen Tea Company. This versatile usucha-grade matcha was blended specifically for Kettl and possesses a character rich enough to shine through milk while maintaining striking freshness. Its robust character excels in lattes, while its vibrant profile captivates when whisked traditionally. Expect a fragrant, verdant aroma, layered sweetness, and refreshing astringency on the finish.
The Hiroshi Kobayashi Collection showcases artisanal mastery through several distinguished varieties:
- Fuujun Matcha – $65.00
- Seisho Matcha – $27.00
- Chikka Matcha – $42.00
Each matcha in this collection reflects Kobayashi’s meticulous attention to detail and unwavering pursuit of perfection, representing the pinnacle of Japanese tea craftsmanship.
Genmaimatcha offers a unique experience as a harmonious fusion of sencha, matcha powder, and roasted brown rice. This distinctive blend delivers a symphony of toasty fragrance and lingering sweetness, providing an accessible entry point for those new to matcha while satisfying experienced palates.
Matcha Grade Classifications
Kettl’s offerings span multiple quality grades, each designed for specific applications:
- Ceremonial Grade: Highest quality with vibrant color and nutrient density, featuring smooth, naturally sweet, umami-rich profiles ideal for traditional tea ceremony and straight consumption
- Latte-Grade: Robust flavor designed to complement milk, offering balanced taste with slight astringency and good body for matcha lattes and blended beverages
- Culinary Grade: Intense flavor that stands up to other ingredients, with bold, slightly bitter, grassy notes perfect for baking, cooking, and smoothies
Kettl’s commitment to quality extends to their storage and handling practices, utilizing cold-storage in oxygen-free packaging to preserve delicate flavors and aromas until reaching consumers. Their weekly sourcing trips to Japan ensure unparalleled freshness and direct relationships with tea producers.
History of Kettl
The Genesis of a Tea Revolution
Zach Mangan founded Kettl in 2011 with a singular mission: to democratize access to Japan’s most exquisite teas. After working for Japan’s largest green tea company, Mangan took a solo month-long journey throughout Japan in 2010, discovering that the freshest and most delicious products remained within the domestic market. This revelation sparked his determination to shrink the international supply chain and connect these incredible teas with a wider audience.
Building Bridges Across Continents
What began as a vision quickly transformed into a bicoastal enterprise, establishing operations in both New York City and Fukuoka, Japan. Kettl became the only US-based Japanese tea company fully incorporated in Japan, demonstrating an unwavering commitment to authenticity and quality. Mangan and his wife Minami spent two years developing relationships with several of Japan’s most notable tea producers, understanding that the best teas come from rural, isolated areas where small yield and high demand make procurement challenging.
From Sourcing to Community
Initially focused on working directly with chefs to provide high-quality tea, Kettl evolved over the decade to build a vibrant community of customers and tea lovers through physical stores, online presence, and wholesale partnerships. The opening of Kettl Studio marked a paradigm shift, transforming the brand from an online retailer to a purveyor of immersive tea experiences. This multifaceted space serves as a gathering place for tea enthusiasts, chefs, designers, and educators, hosting exclusive pairing events with Michelin-starred chefs.
Mastering the Art of Matcha
Kettl’s matcha collection represents a curated symphony of flavors, textures, and origins. The Yamagumo Matcha, created by master chashi (tea master) Hiroshi Kobayashi from Shogyokuen Tea Company, exemplifies their commitment to excellence. The Hiroshi Kobayashi Collection showcases artisanal mastery, featuring matcha varieties like Fuujun, Seisho, and Chikka, each reflecting meticulous attention to detail.
Navigating Modern Challenges
Kettl has openly addressed the matcha shortage affecting the industry, with Mangan actively exploring emerging matcha-producing regions like Kagoshima, Shizuoka, Mie, and Miyazaki. This proactive approach demonstrates their commitment to maintaining a diverse and high-quality matcha selection while building deeper relationships with producers to ensure a sustainable supply chain.
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