Green Caffeine
Green Caffeine presentation
Green Caffeine was born from a personal turning point. Founded in 2021 by Leo and Vicky, the brand emerged when Leo hit rock bottom after a decade of coffee addiction left him exhausted and burnt out from his work as a strength coach. That struggle sparked a mission to offer a better alternative—premium Japanese matcha that delivers sustained energy without the crash.
From Personal Crisis to Matcha Mission
What started as Leo’s search for a healthier caffeine source evolved into a full-fledged matcha business. After years of development and testing over 40 different matcha latte ratios, Green Caffeine now sources 100% pure matcha directly from Uji, Japan—the birthplace of premium ceremonial-grade tea. The brand’s hands-on approach means Leo and Vicky personally test and curate every product they offer.
Their philosophy is simple: drink good matcha, talk about everything matcha, and sell good matcha. This authenticity resonates with their growing community of over 12,000 followers who appreciate their educational content and transparent approach to quality.
Signature Products That Stand Out
Green Caffeine specializes in two distinct matcha categories. Their ceremonial-grade options include Scholar’s Secret, a supreme blend beloved by 1,800+ customers for its strong, bold taste with creamy umami notes and zero bitterness. For those seeking the ultimate experience, The Masterpiece delivers balanced earthy notes with a nuanced aftertaste crafted for discerning palates.
The brand also offers latte-grade matcha designed specifically for milk-based drinks. Each product comes with detailed preparation guides born from Leo’s extensive experimentation with ratios, temperatures, and techniques—knowledge he freely shares through social media tutorials and recipe breakdowns.
Why Matcha Enthusiasts Choose Green Caffeine
Beyond quality powder, Green Caffeine has built a reputation as educators in the matcha space. Leo, known as the “Matcha Sensei” on TikTok, demystifies common misconceptions—like whether metal utensils ruin matcha or how to prevent separation in iced lattes. This commitment to community education sets them apart in a crowded marketplace.
Customer testimonials consistently highlight the personal touch Vicky and Leo bring to their business. They respond to emails personally, value each customer relationship, and see their buyers not as transactions but as friends sharing a matcha journey. For anyone exploring matcha options, Green Caffeine offers both exceptional products and the expertise to help you make the most of them.
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Matcha produced by Green Caffeine
Green Caffeine operates as an online matcha specialist, offering an extensive range of authentic Japanese matcha products designed to meet diverse consumer preferences and brewing methods.
Ceremonial Grade Collection
The company’s ceremonial grade lineup includes several distinctive offerings: Pinnacle Perfection – Supreme Ceremonial, Scholar’s Secret – Supreme Ceremonial Matcha, and Emerald Emperor – Royal Ceremonial Matcha. These premium selections represent the highest quality grades traditionally used in the Japanese tea ceremony, crafted from carefully selected leaves that undergo traditional processing methods.
Lady Fuku – Yame Ceremonial Matcha specifically highlights sourcing from the Yame region, known for producing exceptional tea. The Masterpiece – Daily Ceremonial Matcha provides a more accessible option while maintaining ceremonial quality standards.
Latte and Culinary Grades
For blending and culinary applications, Green Caffeine offers Gourmet’s Gold Artisan Matcha (Latte) and Sage Cafe Matcha (Latte), both formulated to perform well in milk-based beverages while maintaining authentic matcha flavor profiles.
The Budget Bulk Cafe Matcha Duo provides an economical option for high-volume usage, making quality matcha accessible for regular consumption and commercial applications.
Specialty Products
Amber Alchemist – Hojicha Powder expands the product range beyond traditional matcha, offering roasted green tea powder that provides a distinctive nutty flavor profile and lower caffeine content compared to standard matcha.
This comprehensive selection spans the full spectrum from ceremonial grade (儀式用) for traditional tea ceremonies to practical latte grades designed for modern beverage applications, demonstrating Green Caffeine’s commitment to serving both traditionalists and contemporary matcha enthusiasts.
History of Green Caffeine
From Coffee Addiction to Matcha Revolution
Green Caffeine emerged from a personal journey of transformation that began in 2021 when founder Leo reached what he described as “rock bottom” after a decade-long coffee addiction. Exhausted and anxious, Leo discovered matcha as an alternative that provided steady energy without crashes or sleep disruption.
The Australian matcha scene in 2021 was lacking quality options, which sparked an entrepreneurial opportunity. After sharing homemade matcha with personal training clients who consistently asked where to purchase it, Leo and his partner Vicky conceived the idea of importing directly from Japan.
Building Quality Through Direct Sourcing
The founders conducted 20 taste tests before establishing partnerships with suppliers in Uji, Japan, the epicenter of traditional matcha production. Leo became deeply invested in education and storytelling, documenting the entire process while building a following of over 56,000 followers who learned to make café-quality matcha at home.
Vicky applied her business expertise to create a comprehensive customer experience, from sourcing to shipping, designed to exceed customer expectations. Their commitment to quality is reflected in their “keep it anyway” guarantee policy.
Geographic Evolution and Mission
Two years after founding, both Leo and Vicky left their careers and relocated from Sydney to Melbourne to focus entirely on Green Caffeine. This decision was driven by customer testimonials describing life-changing experiences and successful transitions away from coffee addiction.
Green Caffeine operates as an online retailer specializing in authentic Japanese matcha, offering products ranging from ceremonial grade for traditional tea ceremonies to latte grades for modern applications. Their product line includes varieties such as Pinnacle Perfection Supreme Ceremonial, Scholar’s Secret Supreme Ceremonial, and Lady Fuku Yame Ceremonial Matcha, alongside hojicha powder options.
4 events from Green Caffeine's history
January 2021
Company Foundation and Personal Transformation
Leo hits rock bottom after a decade of coffee addiction, discovers matcha as a transformative alternative providing steady energy without crashes. This personal journey becomes the catalyst for founding Green Caffeine as an online matcha retailer.
June 2021
Direct Import Partnership Established
After conducting 20 taste tests and receiving consistent requests from personal training clients, Leo and Vicky establish direct import partnerships with suppliers in Uji, Japan, ensuring access to authentic, high-quality ceremonial grade matcha.
January 2022
Educational Platform Development
Leo becomes deeply invested in matcha education and storytelling, documenting the entire production process and building a community of over 56,000 followers learning to make café-quality matcha at home, establishing Green Caffeine as an educational authority.
January 2023
Full-Time Commitment and Geographic Expansion
Both founders leave their careers and relocate from Sydney to Melbourne to focus entirely on Green Caffeine, driven by customer testimonials describing life-changing experiences and successful transitions away from coffee addiction.
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